
Ileana Conte
Collaborator/Writer

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About me
Head of Marketing at Pebbles Care, the UK's leading provider of bespoke therapeutic care & education for young people.
Education

Edinburgh Napier University
2021 - 2021CPD Digital Analytics Strategy
Università di Napoli L'Orientale
2009 - 2012Bachelor's degree in Languages, Literatures and Cultures of Europe and AmericasEnglish and Spanish languages, literature and cultures.

Squared Online
2018 - 2018Digital Marketing Leadership CourseModules include:- Customer Journey- Psychology of Branding- Digital Trends- Paid & Organic Social Content- Video strategies- Google Analytics- AdWords- RLSA- Display Content- Programmatic- Attribution- Use of data

Edinburgh Napier University
2016 - 2017MSc degree with Distinction in International Marketing International Marketing• The attended moduls are:- Consumer Behaviour- Principles and Practice of Marketing - Intercultural Business Communication- Strategic Brand Management - Global Marketing - Case Studies in International Tourism - Research Methods• Dissertation topic: City Branding. Title: "Looking for the gap between the brand identity and the image of Naples as a tourist destination, based on Spanish Millennials' perceptions".Research Method: Qualitative.
Experience

Magazine "Fresco di Stampa"
Jun 2009 - Sept 2011Collaborator/Writer- Searched with curiosity and successfully found themes and news to write new articles.- Interviewed relevant individuals who provided good quality information to introduce in the articles.- Wrote articles about social, cultural and artistic themes that were monthly published.

Costa Crociere S.p.A.
May 2013 - Jul 2015Shore Excursions Representative- Reached the cruise targets by selling tours to the guests on board, focusing on their specific needs and wants.- Used great organisational, numeracy and multi tasking skills to deal with excursions' bookings, accounting, tour magazines' review and excursions' disembarkation. - Managed the departures of transfers and tours, always respecting the due schedules.- Met the set quality standards of the excursions in progress by supervising them.- Increased the tours' sales through effective communication in conferences to Italian and Spanish audiences. - Enhanced guests' satisfaction by successfully guiding ship tours in Italian and Spanish. Show less

SYKES
Nov 2015 - Mar 2019- Developed rapport with Citi Bank Commercial clients, achieving product satisfaction and customer retention.- Increased the quality of agents’ performances, by monitoring their work and providing effective advice to them.- Provided operational support within the team, to other teams’ members and to the management.- Trained new starts, making them highly proficient. - Worked on clients’ implementations and new registrations. - Met deadlines and personal targets consistently by working under pressure. Show less
Helpdesk Escalation Agent for Citi Bank Commercial
Jan 2018 - Mar 2019Customer Service Advisor for Citi Bank Commercial
Nov 2015 - Jan 2018

Bright Care
Apr 2019 - Dec 2021- Reviewed the marketing techniques implemented for client generation and recruitment to get the highest campaigns performance results- Managed four-weekly budgets for client and employee generation- Reviewed and updated information on the website, creating new pages (WordPress) and analysing the site performance (Google Analytics)- Wrote company newsletters, and created and improved on-boarding and on-going email marketing campaigns (Mail Chimp)- Helped build the messaging used for clients and employees generation- Supported the launch strategy of each new local branch opening- Worked on existing promotional material designs and created new ones (InDesign)- Worked alongside digital marketing agencies to create and monitor online campaigns - Assisted with personas' profiling- Managed projects, such as photoshoots, filming and the Best Companies survey- Reported on success and new strategies to implement to the Head of Marketing. Show less
Marketing Manager
Apr 2021 - Dec 2021Marketing Executive
Apr 2019 - Dec 2021

The Marketing Society
Jan 2020 - nowMember of The Marketing SocietyI am a proud member of this global leading marketing community.

Pebbles Care
Dec 2021 - now- Managing all marketing for the company and its three lines of service (care, education, and therapy), after creating the function within the business- Implementing internal & external communication strategies, including newsletters, social media content, website articles, intranet announcements, and PR- Posting organically on social media. Increased LinkedIn followers by 73%, Facebook page likes by 57%, and started building up an audience on Instagram- Improved the company image to align with its high standards through a photoshoot and a full rebrand (new logo, colour scheme and fonts)- Launched a new website, offering a better structure and content based on the company’s three lines of service- Implementing strategic social media paid campaigns to attract new talent and promote company events- Working collaboratively with external marketing agencies and designers to create social media campaigns and promotional material- Creating new designs through InDesign and Canva- Working tightly with the HR team to find strategies to attract good quality candidates and improve employee’s engagement- Producing promotional material to attend relevant industry events- Organising strategic webinars to promote the company and position it as specialist in the industry- Line managing the marketing team- Implementing a yearly marketing strategy (including budgeting)- Reporting monthly to the Commercial Director on marketing success and future plans. Show less
Head of Marketing
Feb 2024 - nowMarketing Manager
Dec 2021 - Feb 2024
Licenses & Certifications

Basic Safety Training (BST)
C.M.A. Sistemi AntincendioMar 2013- View certificate

Danny Sullivan on SEO
LinkedInApr 2020 - View certificate

Jeff Weiner on Managing Compassionately
LinkedInApr 2020 - View certificate

Guy Kawasaki on Entrepreneurship
LinkedInApr 2020 - View certificate

Shane Snow on Storytelling
LinkedInMay 2020
Volunteer Experience
Volunteer
Issued by A.B.I.O. (Organisation for children in hospitals) on Feb 2010
Associated with Ileana Conte
Languages
- enEnglish
- spSpanish
- poPortuguese
- itItalian
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