
David A. Canepa Talamas, PhD
Event Coordinator

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About me
Sr. Industrial AI Technical Lead at Microsoft & I ghostwrite Educational Email Courses
Education

Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM
2004 - 2010Bachelor of Engineering (BEng) Engineering Physics/Applied PhysicsActivities and Societies: Member of the University Baseball team. We won two national championships. Applied Physics has given me the foundations to explore different areas of engineering. It gave me a problem solving mentality. As well as the ability to look at complex problems and be able to brake them down into smaller solvable components. Internship: Saved GE 8 hrs of electric motors manufacturing process as part of the Lean Challenge program.

University of Bath
2012 - 2013Master of Science (MSc) Aerospace, Aeronautical and Astronautical/Space Engineering
University of Bath
2013 - 2017Doctor of Philosophy - PhD Mechanical Engineering/Metrology CompletedThe aim of the research was to use Mixed Reality (MR) in metrology-enabled processes to increase the availability of knowledge at the point of inspection. An Immersive Metrology System (IMS) for large volume applications was proposed to enable the integration of the critical elements of MR and metrology for dimensional inspection of large volume assemblies.IMS was tested in a participant based study. 72 volunteers with no previous experience in metrology were guided through 3 inspection… Show more The aim of the research was to use Mixed Reality (MR) in metrology-enabled processes to increase the availability of knowledge at the point of inspection. An Immersive Metrology System (IMS) for large volume applications was proposed to enable the integration of the critical elements of MR and metrology for dimensional inspection of large volume assemblies.IMS was tested in a participant based study. 72 volunteers with no previous experience in metrology were guided through 3 inspection processes using different interfaces each time. The interfaces were a paper manual, a digital manual on a laptop, and a MR headset. The results showed that there is a statistically significant difference between all three interfaces. The interface in which the participants committed the least amount of errors with was the MR headset. Show less
Experience

AT Special Events
Jun 2000 - Jul 2012Event CoordinatorCoordinated and orchestrated events that ranged from 100 to 1,000 guests. Ensured that every supplier, contractor, and personnel fulfilled the event’s specifications and or requirements. Resolved client issues, queries and/or requests. Coordinated the logistics regarding food, alcohol, flowers, decorators, illumination, musicians, sound systems, fireworks, seating arrangements, amongst other activities. Resolved and anticipated issues occurring before, during, and after the wedding such as avoiding workers don’t steal alcohol/products, dealing with adverse weather conditions, guest unsatisfaction, etc. No matter what the problem, situation, or level of stress, you have to always smile and be cheerful. There is always a solution!Key Achievements:• Successfully coordinated a 600-guest event, compiling, collating and executing event plans, schedules, and logistics. Show less

ITESM Campus Monterrey
Aug 2008 - Dec 2009CAD InstructorTaught the labs module for Computerised Drawing at ITESM. My job was to teach students how to use Pro Engineer (CAD software). During this time I greatly increased my patience, communication skills, and reinforced my belief in the importance of listening to people.

ANSA, Monterrey, Mexico
Jun 2010 - Aug 2010Mechanical Design EngineerANSA is a company dedicated to the design and integration of manufacturing cells for the automotive industry. As a mechanical design engineer, I was in charge of designing a manufacturing cell for an automotive company. During the design phase I presented updates, new ideas, and stage completions to our customer. Once the design phase had been completed, I was involved in the manufacturing and assembly process of the cell. Subsequently, alongside the integration team we made the necessary adjustments to ensure the cell performed to specifications. Key Achievements:• Learned how to use a new CAD package in under 2 weeks• Successfully completed the design of the manufacturing cell in 3 months. Show less

GE Aviation
Sept 2010 - Jul 2012Performance EngineerDiagnosed commercial jet engine problems by analysing and interpreting the thermodynamic performance of the engine and the test cell data while implementing statistical process control techniques. Received a Green Belt Six Sigma Certification that is heavily dependent on the use of statistics. Collated performance test data to give effective insights. Collaborated with engineers to evaluate performance testing goals and requirements.

University of Bath
Dec 2017 - Apr 2020Research AssociatePlanned and conducted research functions, including the development of the research portfolio and contributing to research grant writing. Analysed the results and presented findings to diverse audiences nationally and internationally, and at project events.• Contributed to the project goals by participating in project meetings, writing up reports and research publications.• Collaborated with the project team in the research design, preparation of the research proposal, and participated in the fieldwork. Key Achievements:• Won a grant to continue PhD research and earned a place on the “Innovation to Commercialization of University Research” programme to promote the studies, assess market acceptance, and receive feedback. Show less

Mesmerix
Jun 2018 - Aug 2020Co-founder, Sales Lead & Research ManagerEngaged potential clients to build a community of beta testers. Assisted in developing and evolving capabilities by providing feedback on individual experiences with clients’ briefs and made recommendations for improvements. Supported the delivery of commercial targets through strategic partnerships with relevant teams and stakeholders. Analysed data to identify new and potential opportunities, highlighting key findings and writing insightful reports for clients and stakeholders.• Identified and managed leads through a CRM for product improvements and linked to the development team.• Researched new community growth and engagement opportunities and extracted critical business requirements to provide technical vision and architectural solutions that address customer’s specifications.Key Achievements:• Secured at least seven paying customers worth $103,400 USD with only a concept and expanded personal capability to create, grow, and manage key business relationships through upskilling. • Commissioned four proof of concept projects incorporating machine learning, machine vision, AR and VR for manufacturing, tourism, and architecture applications. Show less

Innovate UK/ University of Bath
Oct 2019 - Jan 2020Entrepreneurial LeadEarned a place on the “Innovation to Commercialization of University Research” program to promote our research, gauge market acceptance, and receive feedback. Key Achievements:• Had only a handful of contacts at the start of the programme. Within three months, I visited 75 strategic companies across seven industrial sectors, throughout 25 cities, in 11 different countries in Europe, Asia and North America, while saving money for the programme. Achieved this by networking, cold calling and emailing, as well as speaking with C-level executives. • Received a recommendation to create a spin-out and turn the research into a product, the best outcome one could achieve from the programme. Show less

Loading 3D
Aug 2020 - Feb 2021Co-founder, CEO & Sales LeadEstablish standardised delivery processes and maintain best-practice development frameworks, standards, and tools. Provide technical guidance and educate team members on development practices. Create, maintain, grow and foster quality relationships with existing and prospective customers, developing an in-depth understanding of the clients’ business, strategies, and project specifications. Interface with vendors, partners, company executives and the public.• Act as the technical, business subject matter expert, and trusted advisor to customers, ensuring the accomplishment of projects in collaboration with professional services, sales and product development teams.• Organise and deliver technical presentations and tailored demonstrations of products to customers, prospects, and partners, including ad hoc live demos.• Review programmes for effectiveness and conduct post-programme reporting and analysis• Manage innovative pilots, proof of concepts and first-of-a-kind solutions with KPI's to prove concepts, documenting clear KPIs, objectives and engaging customers in the project plan. Key Achievements:• Delivered an iOS AR customer-ready app for a client in the sports sector through self-teaching (within a month) of Xcode and Swift to deliver the app.• Designed AR projects to increase brand awareness, customer engagement, and save costs while formulating marketing concepts to enhance clients’ experience. Show less

Microsoft
Feb 2021 - nowOur team is dedicated to driving digital transformation and innovation for our strategic customers by leveraging advanced AI technologies.In my role, I focus on developing and implementing AI-driven solutions that enhance operational efficiency, improve decision-making processes, and drive business growth for our clients. By collaborating closely with key stakeholders across various industries, we ensure that our AI solutions are tailored to meet the unique needs and challenges of each customer.Our team plays a pivotal role in shaping the future of industrial operations by:Enhancing Digital Manufacturing: We work with world leading companies to scale digital manufacturing excellence across their global operations, enabling them to achieve significant improvements in productivity and efficiency.Driving AI Innovation: We partner with industry leaders to unlock and accelerate AI opportunities that address critical business challenges, improve product quality, and reduce operational costs.Strategic Collaborations: We engage in deep strategic conversations with our customers, aligning our initiatives with their long-term goals and ensuring robust support and executive sponsorship.Our impact is evident in the successful implementation of AI solutions that not only meet but exceed our customers' expectations, driving tangible business outcomes and fostering long-term partnerships. Show less My main objective is to clear technical and security blockers to accelerate sales and advance our customer’s and partner’s journey in Mixed Reality. Additionally, I am continuously part of technical presentations, architecture design sessions, and proof of concepts to explain, showcase, and prove to our customers and partners how they can make their businesses more successful with Microsoft's Mixed Reality and Azure solutions. Furthermore, I contribute to shape current and future product vision, features and applications, through customer centric ideas which I route back to our sales, marketing, and engineering teams.I work daily with Microsoft’s HoloLens 2, Azure Active Directory (AAD), and Mobile Device Management (MDM) through Microsoft Intune. As well as continuously working with Unity, Mixed Reality ToolKit (MRTK), and Azure Mixed Reality cloud services (Azure Spatial Anchors, Azure Remote Rendering, and Azure Object Anchors). Show less
Sr. Industrial AI Technical Lead
Jul 2024 - nowSr. Industrial Metaverse Technical Specialist GBB at Microsoft
Jun 2023 - Oct 2024Sr. Mixed Reality Technical Specialist GBB
Feb 2021 - Oct 2024
Licenses & Certifications
- View certificate

Building an Ethereum Blockchain App: 6 Building Your First Ethereum App
LinkedInDec 2021 - View certificate

Building an Ethereum Blockchain App: 4 Ethereum Development Tools
LinkedInDec 2021 
Prospecting Bootcamp
Sandler Training- View certificate

Building an Ethereum Blockchain App: 2 Introduction to Ethereum
LinkedInDec 2021 - View certificate

Building an Ethereum Blockchain App: 1 Introduction to Blockchain
LinkedInDec 2021 - View certificate

Microsoft Certified: Azure AI Fundamentals
MicrosoftAug 2023 - View certificate

Building an Ethereum Blockchain App: 5 Your Ethereum Wallet
LinkedInDec 2021 
Sales Foundation
Sandler Training- View certificate

Building an Ethereum Blockchain App: 3 Ethereum Development
LinkedInDec 2021 - View certificate

Microsoft Certified: Azure Fundamentals
MicrosoftJul 2022
Languages
- enEnglish
- spSpanish
- frFrench
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