Reno Rizdano

Experience

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  Neo Indonesia

  Jan 2010 - Mar 2010

  Internship Jr. Art Director

  Worked on creative and art direction for notable accounts including First Media, ABC, and Gudang Garam. Collaborating with industry professionals, I gained hands-on experience in shaping campaign visuals and delivering engaging content. This internship deepened my skills and passion for creativity and art direction, setting a strong foundation for my future endeavors in the field.

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  Grey Group

  Jul 2010 - Jul 2010

  Freelance Jr. Art Director

  As my first job in a big firm after graduating, I had the opportunity to work as a freelance professional on the KPR Mandiri Pitch project. This valuable experience allowed me to apply my skills and knowledge in a real-world setting, contributing to the project's success. Collaborating closely with the team. Through my freelance engagement, I gained practical experience and honed my skills in delivering impactful solutions for the team.

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  Hocus Focus

  Sept 2010 - Oct 2010

  Photographer

  Capturing Annoying Kids!

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  Playgroup Asia

  Nov 2010 - Nov 2012

  Creative Art Director

  In my role as a Creative, I handle multiple responsibilities including being an Art Director, Copywriter, Producer, Planner, and Account Executive all at once. I have worked with a diverse range of clients such as AirAsia, Djarum 76, Samsung, Bank Mega, Cimory, Tebs, and Castella.

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  Colmanhandoko

  Dec 2012 - Mar 2013

  Art Director

  Worked on a strategic marketing campaign for Bebelac. With a focus on creativity and visual storytelling, I played a pivotal role in shaping and executing the campaign's creative direction. Collaborating closely with the team, I developed visually compelling concepts and designs that effectively communicated the brand's message to the target audience.

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  LBP Foundation

  Mar 2013 - Nov 2013

  Senior Consultant

  Developing a comprehensive and impactful creative advertising campaign strategy for political purposes. Over the course of one year, I utilized political communication to craft a strategic plan that effectively conveyed key messages and engaged the target audience. Through meticulous planning and innovative approaches, I aimed to create a powerful and influential campaign that resonated with voters and achieved the desired political objectives.

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  Fortune Indonesia Tbk

  Nov 2013 - Nov 2013

  Sr. Art Director

  As a freelance marketer, I had the opportunity to create a strategic marketing campaign pitch for Hemaviton Digital Campaign. I conducted thorough research, developed innovative concepts, and provided strategic recommendations to help Hemaviton achieve their campaign goals. It was an exciting project where I showcased my expertise in marketing and delivered impactful results.

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  DDB

  Jan 2014 - Jan 2014

  Art Director

  Responsible for creating and executing a dynamic marketing campaign for Pepsi. I developed and implemented a comprehensive strategy to enhance brand visibility and engage the target audience. Through effective project management and innovative marketing approaches, I contributed to the art direction process, driving brand awareness and customer engagement.

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  JobsDB Indonesia

  Apr 2014 - Jan 2015

  Creative Marketing

  As an Advertising and Branding Specialist, my role is to create impactful campaigns, shape brand image, and engage with target audiences. I generate creative ideas, collaborate with clients and the creative team, and oversee various advertising channels. Market research, competitor analysis, and maintaining external communications are key aspects of my work. By leveraging my expertise, I contribute to the development of marketing plans and strive to increase brand demand through effective strategies and partnerships. Show less

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  Chai Indonesia

  Dec 2015 - Jan 2016

  Creative Art Director

  I had the opportunity to create and execute a successful marketing campaign for Gudang Garam International. This involved developing a comprehensive strategy, conducting market research, and delivering engaging content to enhance brand visibility. Collaborating closely with the client, I ensured the campaign aligned with their objectives and delivered exceptional results. With strong project management skills and a passion for driving brand growth.

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  Brilio.net

  Jul 2016 - Jul 2018

  One of Indonesia’s leading digital content publishers focusing on the millennial audience with more than 20 million monthly unique visitors.• Pioneered the creation of the Product Division team, driving research and development initiatives to fuel company growth. Key achievements include:o Conceptualized, developed and expedited the launch of BrilioCreator within 4months —auser-generated content platform empowering Brilio's audience to share contentso Cultivated a thriving user community of 28,000 within 2 months of BrilioCreator's launcho Collaborated seamlessly across multifunctional teams encompassing engineering, research,creative, and marketing spheres Show less

  • Product Lead

    Jul 2017 - Jul 2018

  • Creative

    Jul 2016 - Jun 2017
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  GREDU

  Jul 2018 - May 2019

  Product Manager

  A social edu-tech platform that aims to increase the level of engagement in a school environment to improve the overall schooling experience.• Led a 19-person team to successfully deliver 14 products in just 6 months• Implemented agile methodologies, streamlining project management for faster and adaptabledevelopment• Fostered an interconnected educational ecosystem, boosting engagement among teachers,parents, and students• Orchestrated seamless collaboration across cross-functional teams, optimizing efficiency throughsprint planning, daily scrums, and iterative development• Assisted in product research and oversaw development enhancement to improve the product’sexperience and environment Show less

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  Mandiri Sekuritas

  Jan 2023 - now

  • End‑to‑end product leadership – Drove the full lifecycle of multiple equity‑market products, including the flagship Growin’ Invest. Guiding each from concept and market sizing through launch and iterative scale‑up.• Requirements & documentation – Authored detailed Product Requirement Documents (PRDs), user‑story maps, and acceptance criteria that translated strategic goals into clear tasks and regulatory checkpoints.• User‑centric discovery – Ran stakeholder interviews, competitive benchmarking, and analytics deep‑dives to surface actionable insights, align the roadmap with investor pain points, and prioritise the highest‑ROI features.• Cross‑functional orchestration – Coordinated design, engineering, compliance, and CX teams in a Kanban flow; introduced WIP limits and weekly replenishment that lifted throughput by 25%.• Data‑driven iteration – Instrumented Mixpanel dashboards, used cohort analysis to lift conversion from watch‑list to first trade by 22%. Show less • Led end-to-end equity product development of various capital market products and platforms, ensuring seamless project lifecycles.• Collaborated with cross-functional teams to gain detailed business insights and trends, shaping customer-centric solutions and informing strategic product directions.• Optimized efficiency by integrating technology and streamlining business processes, driving enhanced outcomes.• Led the development and public release of Growin' Invest, an online trading app, over a 1.5-year period.• Built and managed a new division, starting with a small team, to drive the project from inception to completion.• Approximately achieved a 100% increase in daily transactions within the first two weeks post-launch, demonstrating the app's immediate impact on user engagement and business growth.• Utilized data-driven insights and strategic planning to optimize the app's performance and user experience. Show less

  • Product Owner

    Mar 2024 - now

  • Business Analyst

    Jan 2023 - Apr 2025