Kedar Apte

Education

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  Ramrao Adik Instituteof Technology

  2002 - 2006

  Bachelor of Engineering Instrumentation
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  K. J Somaiya College of Science and Commerce, Mumbai

  2000 - 2002
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  Welingkar Institute of Management

  2008 - 2010

  PGDM Marketing

  Activities and Societies: 1.Received runners up prize at “Concept Show 2009” a Business plan competition at Welingkar 2.Represented Welingkar at “Product Innovation Process Workshop” conducted by Elephant Design & Continuum 1. Integrated Project: Based on consumer insights prepared Business plan for ‘What’s Cookin?’ a ‘Do it yourself activity centre’ based on concept of healthy snack for kids in age group of 6-12yrs (pursuing)2. Industry Research Project: Study of food processing industry, mapping its key players, Trend analysis & identifying value parameters3.Rural Energy research: Conducted ethnographic study of energy usage patterns of a family in rural Maharashtra to identify alternative… Show more 1. Integrated Project: Based on consumer insights prepared Business plan for ‘What’s Cookin?’ a ‘Do it yourself activity centre’ based on concept of healthy snack for kids in age group of 6-12yrs (pursuing)2. Industry Research Project: Study of food processing industry, mapping its key players, Trend analysis & identifying value parameters3.Rural Energy research: Conducted ethnographic study of energy usage patterns of a family in rural Maharashtra to identify alternative sources of energy for rural residents4.Airtel:Assessing possible brand extensions for Airtel as per researched consumer needs & designing a complete brand profile for a potential FM Radio Channel5.Summer Internship: Vodafone Essar Ltd ,worked on Market research project on ‘Vodafone Bonus cards’ which involved understanding awareness and penetration level of the product among Retailers as well as Consumers. Show less