Helen Moore

Experience

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  Fourth Estate Publishing

  Aug 1997 - Aug 1997

  Work experience with Publicity and Marketing department
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  Ashgate Publishing Ltd

  Sept 1997 - Nov 2015

  • Direct line management of a team of six experienced marketing staff• Planning, budgeting and implementing a multi-channel marketing strategy for the Information and Cultural Heritage Management list, in order to meet annual sales revenue targets • Producing direct mail campaigns, contributing content to the website, creating email promotions, writing monthly email newsletters, tweets and blog posts.• Strategic marketing project management, an example was the introduction of global catalogue templates ensuring visual branding consistency across all marketing materials. A significant step was managing the transition to producing global catalogues to a global schedule and the change in work flow. The project was completed effectively and efficiently, saving time, effort and reducing the duplication of work in the UK and US offices.• A key achievement was negotiating the marketing print supply contracts. Over five years we moved from using nine different local printers to signing a contract for a sole print supplier with fixed prices agreed upfront for three years, resulting in significant cost savings, improved quality, more accurate budgeting and a more efficient working relationship with our print supplier. Show less Direct line management responsibility for a team of five experienced staff, responsible for marketing the Aviation, Human Factors, Library Reference, Information Management, Art and Lund Humphries books.• Key achievements included developing my leadership skills, team building and getting up to speed quickly with new subject areas, professional and specialist markets. • As part of our corporate communications strategy, I planned the Ashgate 40th anniversary branding project, to raise our profile with key stakeholders, authors, competitors and the publishing industry.• I established a dedicated Author area of the Ashgate website which included guidance about book proposals, manuscript submission and how to promote your book. • During the relocation of the Ashgate offices, I launched an in-house newsletter to communicate key information about the move and increase employee engagement in the process. Show less

  • Marketing Manager - Professional Services and Cultural Heritage Management

    Jan 2010 - Nov 2015

  • Marketing Manager – Specialist, Professional and Corporate

    Jan 2006 - Dec 2009

  • Art Books Marketing Manager

    Jul 2002 - Dec 2005

  • Marketing Executive - Art & History

    Aug 1998 - Jun 2002

  • Marketing Assistant - Variorum

    Sept 1997 - Jul 1998
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  Cengage Learning EMEA

  Feb 2016 - Oct 2016

  Temporary Strategic Marketing Manager Higher Education (maternity cover)

  • Responsible for developing and implementing strategic marketing plans for a portfolio of Cengage Learning’s Higher Education products in order to achieve revenue growth within Europe, Middle East and Africa • An all-encompassing role included content creation, supporting sales teams, planning email, print and online campaigns, creating sales tools and attending sales conferences • Products included textbooks and digital learning solutions for Maths, Sciences, Humanities, Social Sciences and the Vocational market sector • A key achievement for me was presenting new products to the EMEA sales team at the sales conference in Berlin in July 2016 and completing a case study to demonstrate the efficacy of our digital learning solutions Show less

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  Redemptorist Publications

  Nov 2016 - Sept 2018

  Head of Marketing and Promotions

  • Responsible for designing, planning and delivering the charity's marketing strategy • Managed the marketing budget with oversight of all direct mail and digital marketing campaigns• Key achievements were taking the lead on GDPR compliance, re-designing the catalogue production process and implementing a budget and strategy for the marketing department. Reviewing the catalogue production process resulted in a saving of over £10,000 on the total campaign costs• Completed market research to identify target audiences, to support new product launches and to create case studies and customer testimonials to promote the benefits of education products• Initiated a distribution partnership which generated over £43,000 of annual sales revenue Show less

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  The Lime Tree Children's Day Nursery

  Oct 2018 - Jan 2019

  Marketing and Events Coordinator

  Responsible for planning and implementing marketing and PR activities to support a special event, with the goal of generating new business and building the profile of the nursery. Freelance contract.

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  BB&A

  Feb 2019 - Aug 2019

  Project Manager (maternity contract)

  BB&A is an award-winning consultancy that has achieved global recognition for its change communications, employee engagement, and learning and development work.As project manager, I am responsible for end-to-end coordination and support of projects, supporting the consultancy and studio design teams, managing multiple projects efficiently, and supporting internal marketing activities.

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  Helios | Aviation Consultancy

  Aug 2019 - Sept 2020

  Marketing Executive (maternity contract)

  Helios is the aviation consultancy of Egis, focusing on air traffic management and airports, with a worldwide reputation for excellence and integrity.• Part of an international marketing team, working across two brands: Helios and Egis• Organising and creating content including brochures, blogs, case studies, presentations, newsletters • Managed the calendar of internal and external events including seminars and conferences• Prepared and optimised content for the Helios website, Twitter and LinkedIn• Prepared and scheduled email campaigns using Constant Contact• Assisted with brand management, press relations and advertising• CRM management Show less

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  Treloar's

  Sept 2020 - now

  The Treloar Trust provides education, care, therapy, medical support and independence training to young people with physical disabilities from all over the UK and overseas. Our aim is to prepare these young people for adult life, giving them the confidence and skills to achieve their full potential.

  • Communications and Marketing Manager

    Dec 2020 - now

  • Marketing Executive

    Sept 2020 - Nov 2020