Mai El-Sherbiny

Experience

• 

  Baidu, Inc.

  Feb 2012 - Nov 2016

  o Searching for new business leads and ‘pitching’ for new business to help sales personnel achieving the sales targets.o Managing a portfolio of accountso Dealing with all aspects of an advertising campaigno Responsible for preparing requested reports and keeping customers’ recordso Maintaining and building relationships with existing clients.o Preparing the monthly invoices.o Follow up on the non-settled invoices on the list that comes from Finance.o Keep track of financial records Show less - Build and execute the social media strategy.- Generate, edit, publish and share daily content to build a connection with users and community members.- Set up and optimize company pages within platforms to increase the company’s online reach and increase community members' knowledge about the company's services and products.- Continuously improve content by analyzing the social media channels data, insights and users feedback.- Collaborate with other departments to improve our products quality.- Handles day-to-day communication with users and customers in order to solve their problems and increase their awareness of the company's products and services.- Develop, schedule and implement social media campaigns, after getting the necessary approvals.- Manage paid online advertising campaigns.- Manage the company's online events and participate in some of the offline events. Show less - Data entry for website's Movies and photos content.- Translation and localization for the products from Chinese or English to Arabic.- Prepare weekly and monthly MENA region newsletter.- Collect users feedback about the products in Egypt and MENA region. "Hao123 EG and PC faster".- Test new online product and mobile application,in order to fix technical issues.- Suggest new ideas in order to localize the products and improve it's quality.- Prepare market researchs and analysis reports about customers needs and competitors products in MENA region. Show less

  • Account Manager

    Jan 2015 - Nov 2016

  • Social media specialist

    Jan 2013 - Jan 2015

  • Product Manager Assistant

    Feb 2012 - Jan 2013
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  Cognitev

  Dec 2016 - Dec 2018

  Ads-operations and customer success team management activities:- Measure the effectiveness of customer success operations.- Define, assist and monitor the OKRs (objectives and key results) for the team. - Help to recruit high potential candidates into the team.- Create rapid onboarding process for new team members.- Design a roadmap to enhance team members’ skills.Internal Ads-operations activities:- Help to increase renewal rates and reduce churn.- Define and optimize customer Lifecycle.- Establish a system for monitoring and tracking campaigns performance.- Provide clients with optimized campaign solutions through CPC, CPV, and CPL based models.- Introduce the clients to the various features of our product that they can use to help them reach their goals.- Prepare reports and optimize the campaign for each client, based on the demographic targets of each campaign.Cross-Department alignment duties:- Support the product team with feedback to help with the product roadmap- Help Sales team with up-selling to the current clients.- Align with finance team around costs measurement and invoicing.- Cooperate with the creative department to reach the design that satisfies the client. Show less

  • Customer Success and Ads-Operations Manager

    Apr 2017 - Dec 2018

  • Publisher Success Manager

    Dec 2016 - Apr 2017
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  Trend Agency

  Dec 2018 - Apr 2019

  • Responsible for improving PR team performance through: a) Setting SMART KPIs to guide team members. b)Prepare training sessions & workshops to enhance work quality. c) Develop a centralized reporting system to facilitate communication between departments. d) Implement enhanced processes to avoid work duplication, save time & resources.• Responsible for developing, monitoring, & communicating marketing activity evaluation. • Responsible for Evaluating & defining acceptance criteria & training new team members. Show less • Create annual & quarterly marketing plans for our company & its clients.• Review clients’ growth opportunities by utilizing current products & determine new products. • Develop marketing strategy & process with the CEO & Director of Market Planning. • Develop a SWOT analysis for the client situation analysis including competitor, regional, & corporate.• Report market & industry trends to product management & business development departments.• AB test marketing campaigns across multiple channels. • Synchronize marketing campaigns launching to maximize ROI. • Responsible for developing & monitoring marketing activity evaluation. • Create categorized reporting systems covering all Media & Marcom aspects for our company & its clients. Show less

  • Customer Success & Marketing Planning Team leader

    Dec 2018 - Apr 2019

  • Marketing Planning Manager

    Dec 2018 - Apr 2019

  • Project: DMC (Digital marketing conference) project as Digital Marketer

    Dec 2018 - Apr 2019
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  Marketing Pin

  Apr 2019 - Dec 2021

  Customer Success & Marketing Manager

  Managerial activities• Measure the effectiveness of customer success operations.• Define, assist, & monitor the OKRs (objectives & key results) for the team.Help to recruit high-potential candidates into the team.• Design a roadmap to enhance team members’ skills.• Ensure that each brand message is communicated & understood by the targeted audience• Build the Company PortfolioInternal activities• Prepare customer proposals.• Define & optimize customer Lifecycle to increase our client's ROI.• Provide clients with specialized content, social media, digital marketing, & ad strategies.• Create & manage online content & ads campaigns. (Engagement, Conversion, Sales & PPC). • Cooperate with the creative department to reach the design that satisfies the client.• Create & manage ads on social media channels. (Facebook, Instagram, Twitter, & LinkedIn).• Establish a system for monitoring, reporting, & tracking campaign performance.• Optimize the online campaigns based on the demographic targets of each client.• Help to increase renewal rates & reduce churn.Extra activities• Using HTML was able to build the company website.• Started using SQL to pull information from customers’ campaign databases.• Using PowerPoint & Photoshop to build the Company Profile & report templates. Show less

• 

  Discovery Booster

  Jun 2021 - now

  Marketing Manager

  • Plan & implement Digital Marketing & Social Media strategies on different platforms.• Conduct effective PPC, SEO & Manage online digital campaigns to increase the websites traffic• Achieve Digital Marketing KPIs (fan base, engagement, conversion rate, response time, & response rate) for all Discovery Booster’s clients’.• Reflect Clients’ product launches & other offline marketing activities on the digital platforms throughout the year in cooperation with their teams.• Create & ensure that Discovery Booster’s clients’ brand identity & campaign purpose are well reflected & communicated.• Define each client's target audience to develop digital media plans ensuring effective message reach.• Plan & negotiate the marketing budget with each client’s team to comply with their marketing strategy while ensuring proper allocations for all sub-budgets.• Monitor & track campaigns performance. Show less