Camila Grotti

Experience

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  KRP Relações Públicas

  Jan 2012 - Jan 2013

  Intern

  KRP is a PR agency focused on gastronomy. My role as an intern involved: clipping, news monitoring, preparing reports, photo shooting and assembling gift kits for the local press.

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  Mondelēz Brasil

  Jan 2014 - Jan 2015

  Internal communication Intern

  Mondelez International is the global leader in snacks, famous for manufacturing products such as Cadbury, Oreo and BelVita. Working at the Corporate Affairs department, I was responsible for the corporate communications of the administrative, operations and sales teams, having as main responsibilities: - Content marketing and management of the internal communications channels (news board, corporate TVs, announcements, intranet and sales website);- Defining strategies and implementing endomarketing campaigns; - Coordination and management on the internal communication flow among the company departments;- Monitoring and support of internal events;- Creation of all sorts of promotional materials for web and print. Mostrar menos

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  Maximum Marketing - Maximise Your Impact

  Jul 2016 - Nov 2017

  Communications Analyst

  Digital Marketing Agency based in Melbourne, utilising a lean, data-driven approach for social impact. My responsibilities in this role involved mostly content marketing and social media marketing. I planned, executed and tested online strategies for each one of our clients based on a lean and data-driven approach. - Paid advertising- Blog and social media management - Community outreach- Ongoing analysis and reporting - Design of promotional marketing materials, both for print and webKey achievement: Converted four-digit new users to a crowd testing platform within 5 months utilising multichannel marketing strategies, as well as successfully launched a Facebook fan page now with 36k+ engaged followers. Mostrar menos

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  Juneaye

  Oct 2017 - Mar 2018

  Social Media Marketer (Freelance)

  June Aye is a marketing consultant who launched her own business in 2018. I assisted this brilliant entrepreneur with her marketing strategies, working directly on: - social media content planning, creation, scheduling- community management- influencer engagement- reporting and data analysis for clients of the beauty and food industries- designing marketing materials for both print and digital (Photoshop, InDesign and Canva)

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  Keith Prowse Sport and Entertainment Travel

  Sept 2018 - Jan 2019

  Digital Marketing Intern

  Keith Prowse Travel is an Australian travel company based in Brisbane that offers iconicsporting travel experiences from around the globe. My responsibilities include:- Manage content calendar and upload social media engagement posts across Facebook,Instagram and LinkedIn (Hootsuite and Schedulegram)- Website updates (Wordpress) to support product updates, increase SEO visibility,capture registered interest in upcoming events.- Design and build segmented eDMs (Vision6)- Organise promotional material for Keith Prowse Travel functions, for print and web(InDesign, Photoshop and Canva)- Blog writing and building landing pages- Paid advertising (Facebook Ads manager)- Google Analytics reporting and data entry Mostrar menos

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  International Cargo Express Pty Ltd.

  Feb 2019 - Jul 2024

  International Cargo Express is a B2B Australian freight forwarding company. In this generalist role, I spearheaded all marketing and internal communication efforts, reporting directly to the Branch Manager.- Marketing & Branding Strategy: Developed a comprehensive marketing plan focused on lead generation and brand awareness. Created brand guidelines, personas, UVP and brand positioning, including messaging and tone of voice. - Budgeting: Defined and managed the department's budget.- Content Marketing: Responsible for the creation and management of all content - social media posts, blogs, newsletters, email campaigns and landing pages. Also managed our freelance writers. - Event Management: Planned and executed events and sponsorships (trade shows, sponsorships at partner events). Also organised internal activities to foster team engagement and a positive culture (staff's birthdays, baby showers, fundraisers and anniversaries). - Paid Acquisition and Local Marketing: executed paid traffic campaigns (Google and LinkedIn ads). Managed print and online advertising in industry magazines, publications and newsletters as well as OOH advertising in strategic areas.- SEO: Hired and oversaw agencies that drove successful SEO campaigns, ranking ICE #1 for dozens of keywords and significantly improving traffic quality.- Sales & Merchandising: Created impactful collateral to aid sales and client onboarding processes. Created and purchased merchandise in line with our brand vision.- Internal Communications: Launched and managed the new intranet, created employee communications and maintained documentation. - HR Support: Hired and trained 4 candidates for my department. Designed HR collateral and company presentations. Mostrar menos

  • Marketing Manager

    Jun 2023 - Jul 2024

  • Senior Marketing Coordinator

    Feb 2019 - Jun 2023