Saugata Mitra

Saugata Mitra

Public Relations Manager

location of Saugata MitraKolkata, West Bengal, India

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  • Timeline

  • About me

    Head Eye Institutional Business at Vision Rx Lab

  • Education

    • ST.Anthony's School Ranchi

      -
      High School
    • Asutosh College

      1990 - 1992
      Bachelor’s Degree Art/Art Studies, General 2nd
    • GURU NANAK SCHOOL RANCHI

      1988 - 1990
      High School
  • Experience

    • GKB Lens Pvt.Ltd. Kolkata

      Apr 1993 - Jul 1997
      Public Relations Manager

      • Promoted to Personal Relation Officer in the year 1995 in the management category with responsibilities of sales & management of GKB Opticals retail franchisee showroom & customer service in Kolkata & also market development of South India. • Promoted to Public Relations Officer in the year 1994 looking after all P.R. matters of the company including advertisements, promotions of their retail outlets of GKB Opticals two retail stores and also looking after all Eye Care Practitioners in Kolkata, training & educating them about the various new products of GKB for their recommendation to the patient.• Joined as Sales Representative in 1993. Show less

    • Johnson & Johnson Vision

      Aug 1997 - Jun 2005
      Key Account Manager

      • Promoted to Key Account Manager in Jan 2004 as Divisional Head, in charge of Key Accounts/Customers of Total Eastern Region of India, which includes West Bengal, North Bengal, Orissa, Bihar, Jharkhand, North East, Bangladesh & Nepal. Also worked in Mumbai as a special assignment for 1 year handling Mumbai Key Accounts & Optical Chains. • Job involved looking after the sales, making business plan with the dealers, mainly optical outlets & chains, implementation of trade & consumer offers, making plans for market development & implementation of the same. Managed two biggest retail chains GKB Opticals & Himalaya Opticals developed them to achieve significant growth in business. • Looking after marketing, interaction with the local marketing agency for doing local activities to help the dealers to achieve their sales & build awareness of the product & also coordinating with the agency for running successfully National Campaign. Conducted various seminars & training programs for the customer • Looking after distribution set up, expansion, seeing the logistic, C&F & distributor handling & their management, looking after customer service & supervision of people reporting to me.• Had a team consisting of sales executives, customer service manager, store in charge & accounts dept.• Promoted to Customer Relationship Manager in the year 1999 in the Management Category with additional responsibility of Bangladesh Market.• Joined in the year 1997 as a Product Specialist in charge of sales & marketing, logistic & customer service for the Eastern Region. Introduced & launched J&J Vision Care single handedly in Kolkata & in the Eastern Region. Created & expanded the market for J&J in the Eastern Region and established it as a brand leader in the market. Show less

    • Fairfest Media Limited

      Jan 2005 - Feb 2006
      Project Manager

      • An event management company with a 3 Crore turnover conducting Travel & Tourism Trade Fair across India, was looking after Key Accounts/Customers in India, Bangladesh & Nepal. • Job involved meeting the bureaucrats, Tourism Ministers of States, IAS officers in the Ministry of Tourism Dept of all 26 States & Union Territories. Meeting the foreign embassy & NTO’s In India, for maintaining relations & for business development purposes to participate in the fair with larger spaces & budget.• Looking after the sales plan of all India & making sales strategies for growing the business, making yearly business plan for participating in the fair with the main & popular states & countries, making plans for market development & implementation of the same.• Leading a team of sales people under me, giving them set targets, helping them achieve them & also training in selling skills & Key Account Management. Show less

    • VISION RX LAB

      Mar 2006 - now

      • From November 2015 as Regional Sales Manager North India based at New Delhi.• Territory looked after are Delhi NCR, Punjab, J&K, Rajasthan, Uttarakhand, UP, Haryana.• Handling a business size of 3.5 crore per month and maintaining a healthy growth month after month• Looking after 1 Mother Lab & 2 Smaller Labs & 6 Satellite Service Centers • Over all having a strength of 238 people under me in North India: 122 on payroll & 116 outsource • Leading a team of 20 people in sales which includes 1 ASM, 1, SM ,1 BDM, 3 KAM , 3 Professional Service Mgr, 6 Service Centre incharge & 5 Sales Executive• Reported by all functional heads in Operations, Stores, Production, Accounts, Customer Service & Regional HRD• Responsible for Sales Growth of the Region & the Territory, Profitability of the Region and centers, Administration, Recruitment & All matters related to various functions related to the Offices, Lab and Operations.• Responsible for expanding the market in North India, Key Accounts both Retailers & Whole sellers.• Working closely with the sales team and visiting the markets & customers as per the scheduled market visit plans• Coordinating with the various departments in HO as on when required for the smooth working of the Region and Branches.• Implementation of the Marketing activities and making a success in the region to reach the desired sales and market share.• Organizing various seminars & training programs for the customers locally and also with the help of HO marketing team for product updation and keeping the relations going on for the business growth of the company.• Reporting to the COO Domestic & National Sales Head India. Show less

      • Head Eye Institutional Business

        May 2024 - now
      • Key Account Manager National Key Accounts & Eye Institute

        Nov 2019 - May 2024
      • Business Manager National Key Accounts

        Apr 2017 - Nov 2019
      • Regional Sales Manager

        Nov 2015 - Apr 2017
      • Sales Manager

        Mar 2006 - Nov 2015
  • Licenses & Certifications

    • Certificate Course in Optical Sales

      Medical Research Foundation and Silmo Essilor Trust
      May 2009
    • Rodenstock "AS ONE " Academy 2008

      Rodenstock Asia Ltd.
      May 2008
    • Rodenstock's New Progressive Lenses

      Rodenstock Asia Ltd.
      Dec 2007
    • Rodenstock Asia Academy

      Rodenstock Asia Ltd.
      May 2007
    • Rodenstock Partner Training Program

      Rodenstock Asia Ltd.
      Oct 2006
    • Key Account Management

      GCM Worldwide
      Apr 2019
    • Leadership Skills & Key Account Management

      Globsyn Business School
      May 2017
    • Essilor India General Management Programme

      Indian Institute of Management Bangalore
      Jul 2018
    • Excellence in Store Operations (ESOps)

      Retailers Association of India (RAI)
      Feb 2008
    • Selling To And Managing Key Accounts

      Mercuri International Group
      Sept 2002
  • Honors & Awards

    • Awarded to Saugata Mitra
      Best Individual Performer Institutions Vision Rx Lab January 1, 2019 Growth and Performance of Eye Institutions in India for the Year 2018
    • Awarded to Saugata Mitra
      President's Club Award Johnson & Johnson Vision Care March 1, 2004 President's Club Award Asia Pacific
    • Awarded to Saugata Mitra
      Sales Person Of The Year - 2003 Johnson & Johnson Vision Care India January 1, 2004 Achievement Of Sales Objectives in 2003
    • Awarded to Saugata Mitra
      Qualifier Award Johnson & Johnson Vision Care India January 1, 2004 Relationship & Rapport With ECP in East
    • Awarded to Saugata Mitra
      Super Achiever -2001 Johnson & Johnson Vision Care India December 1, 2001 For Achieving Stretch Objectives & Strong Control Over Receivables
    • Awarded to Saugata Mitra
      Innovation Award Year 2000 Johnson & Johnson Vision Care India December 1, 2000 Organising For The First Time In India Disposable Contact Lenses Symposium in Kolkata
    • Awarded to Saugata Mitra
      President's Club Award Johnson & Johnson Vision Care January 1, 2000 President's Club Award for the CEMA (Central Europe, Middle East, Africa & India) Region
    • Awarded to Saugata Mitra
      Man Of The Year - 1999 Johnson & Johnson Vision Care India December 1, 1999 Achievement Of 100% Target in 1999
    • Awarded to Saugata Mitra
      Entrepreneur Of The Year - 1999 Johnson & Johnson Vision Care India December 1, 1999 Excellence in all areas of work in 1999
    • Awarded to Saugata Mitra
      General Manager's Appreciation Award Johnson & Johnson Vision Care India December 1, 1988 Overall Performance for the Year 1998