
Saugata Mitra
Public Relations Manager

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About me
Head Eye Institutional Business at Vision Rx Lab
Education

ST.Anthony's School Ranchi
-High School
Asutosh College
1990 - 1992Bachelor’s Degree Art/Art Studies, General 2nd
GURU NANAK SCHOOL RANCHI
1988 - 1990High School
Experience

GKB Lens Pvt.Ltd. Kolkata
Apr 1993 - Jul 1997Public Relations Manager• Promoted to Personal Relation Officer in the year 1995 in the management category with responsibilities of sales & management of GKB Opticals retail franchisee showroom & customer service in Kolkata & also market development of South India. • Promoted to Public Relations Officer in the year 1994 looking after all P.R. matters of the company including advertisements, promotions of their retail outlets of GKB Opticals two retail stores and also looking after all Eye Care Practitioners in Kolkata, training & educating them about the various new products of GKB for their recommendation to the patient.• Joined as Sales Representative in 1993. Show less

Johnson & Johnson Vision
Aug 1997 - Jun 2005Key Account Manager• Promoted to Key Account Manager in Jan 2004 as Divisional Head, in charge of Key Accounts/Customers of Total Eastern Region of India, which includes West Bengal, North Bengal, Orissa, Bihar, Jharkhand, North East, Bangladesh & Nepal. Also worked in Mumbai as a special assignment for 1 year handling Mumbai Key Accounts & Optical Chains. • Job involved looking after the sales, making business plan with the dealers, mainly optical outlets & chains, implementation of trade & consumer offers, making plans for market development & implementation of the same. Managed two biggest retail chains GKB Opticals & Himalaya Opticals developed them to achieve significant growth in business. • Looking after marketing, interaction with the local marketing agency for doing local activities to help the dealers to achieve their sales & build awareness of the product & also coordinating with the agency for running successfully National Campaign. Conducted various seminars & training programs for the customer • Looking after distribution set up, expansion, seeing the logistic, C&F & distributor handling & their management, looking after customer service & supervision of people reporting to me.• Had a team consisting of sales executives, customer service manager, store in charge & accounts dept.• Promoted to Customer Relationship Manager in the year 1999 in the Management Category with additional responsibility of Bangladesh Market.• Joined in the year 1997 as a Product Specialist in charge of sales & marketing, logistic & customer service for the Eastern Region. Introduced & launched J&J Vision Care single handedly in Kolkata & in the Eastern Region. Created & expanded the market for J&J in the Eastern Region and established it as a brand leader in the market. Show less

Fairfest Media Limited
Jan 2005 - Feb 2006Project Manager• An event management company with a 3 Crore turnover conducting Travel & Tourism Trade Fair across India, was looking after Key Accounts/Customers in India, Bangladesh & Nepal. • Job involved meeting the bureaucrats, Tourism Ministers of States, IAS officers in the Ministry of Tourism Dept of all 26 States & Union Territories. Meeting the foreign embassy & NTO’s In India, for maintaining relations & for business development purposes to participate in the fair with larger spaces & budget.• Looking after the sales plan of all India & making sales strategies for growing the business, making yearly business plan for participating in the fair with the main & popular states & countries, making plans for market development & implementation of the same.• Leading a team of sales people under me, giving them set targets, helping them achieve them & also training in selling skills & Key Account Management. Show less

VISION RX LAB
Mar 2006 - now• From November 2015 as Regional Sales Manager North India based at New Delhi.• Territory looked after are Delhi NCR, Punjab, J&K, Rajasthan, Uttarakhand, UP, Haryana.• Handling a business size of 3.5 crore per month and maintaining a healthy growth month after month• Looking after 1 Mother Lab & 2 Smaller Labs & 6 Satellite Service Centers • Over all having a strength of 238 people under me in North India: 122 on payroll & 116 outsource • Leading a team of 20 people in sales which includes 1 ASM, 1, SM ,1 BDM, 3 KAM , 3 Professional Service Mgr, 6 Service Centre incharge & 5 Sales Executive• Reported by all functional heads in Operations, Stores, Production, Accounts, Customer Service & Regional HRD• Responsible for Sales Growth of the Region & the Territory, Profitability of the Region and centers, Administration, Recruitment & All matters related to various functions related to the Offices, Lab and Operations.• Responsible for expanding the market in North India, Key Accounts both Retailers & Whole sellers.• Working closely with the sales team and visiting the markets & customers as per the scheduled market visit plans• Coordinating with the various departments in HO as on when required for the smooth working of the Region and Branches.• Implementation of the Marketing activities and making a success in the region to reach the desired sales and market share.• Organizing various seminars & training programs for the customers locally and also with the help of HO marketing team for product updation and keeping the relations going on for the business growth of the company.• Reporting to the COO Domestic & National Sales Head India. Show less
Head Eye Institutional Business
May 2024 - nowKey Account Manager National Key Accounts & Eye Institute
Nov 2019 - May 2024Business Manager National Key Accounts
Apr 2017 - Nov 2019Regional Sales Manager
Nov 2015 - Apr 2017Sales Manager
Mar 2006 - Nov 2015
Licenses & Certifications

Certificate Course in Optical Sales
Medical Research Foundation and Silmo Essilor TrustMay 2009
Rodenstock "AS ONE " Academy 2008
Rodenstock Asia Ltd.May 2008
Rodenstock's New Progressive Lenses
Rodenstock Asia Ltd.Dec 2007
Rodenstock Asia Academy
Rodenstock Asia Ltd.May 2007
Rodenstock Partner Training Program
Rodenstock Asia Ltd.Oct 2006
Key Account Management
GCM WorldwideApr 2019
Leadership Skills & Key Account Management
Globsyn Business SchoolMay 2017
Essilor India General Management Programme
Indian Institute of Management BangaloreJul 2018.webp)
Excellence in Store Operations (ESOps)
Retailers Association of India (RAI)Feb 2008
Selling To And Managing Key Accounts
Mercuri International GroupSept 2002
Honors & Awards
- Awarded to Saugata MitraBest Individual Performer Institutions Vision Rx Lab January 1, 2019 Growth and Performance of Eye Institutions in India for the Year 2018
- Awarded to Saugata MitraPresident's Club Award Johnson & Johnson Vision Care March 1, 2004 President's Club Award Asia Pacific
- Awarded to Saugata MitraSales Person Of The Year - 2003 Johnson & Johnson Vision Care India January 1, 2004 Achievement Of Sales Objectives in 2003
- Awarded to Saugata MitraQualifier Award Johnson & Johnson Vision Care India January 1, 2004 Relationship & Rapport With ECP in East
- Awarded to Saugata MitraSuper Achiever -2001 Johnson & Johnson Vision Care India December 1, 2001 For Achieving Stretch Objectives & Strong Control Over Receivables
- Awarded to Saugata MitraInnovation Award Year 2000 Johnson & Johnson Vision Care India December 1, 2000 Organising For The First Time In India Disposable Contact Lenses Symposium in Kolkata
- Awarded to Saugata MitraPresident's Club Award Johnson & Johnson Vision Care January 1, 2000 President's Club Award for the CEMA (Central Europe, Middle East, Africa & India) Region
- Awarded to Saugata MitraMan Of The Year - 1999 Johnson & Johnson Vision Care India December 1, 1999 Achievement Of 100% Target in 1999
- Awarded to Saugata MitraEntrepreneur Of The Year - 1999 Johnson & Johnson Vision Care India December 1, 1999 Excellence in all areas of work in 1999
- Awarded to Saugata MitraGeneral Manager's Appreciation Award Johnson & Johnson Vision Care India December 1, 1988 Overall Performance for the Year 1998
Languages
- enEnglish
- hiHindi
- beBengali
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