Vera Vydrina

Vera Vydrina

Head of Development

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location of Vera VydrinaRiga, Latvia

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  • Timeline

  • About me

    Head of Sales & Marketing at P&B Terminal | Driving Growth through Strategic Logistics Solutions | Reducing Costs and Delivering Results

  • Education

    • Красноярский Государственный Педагогический Университет (КГПУ) им. В.П. Астафьева

      2004 - 2009
      Степень бакалавра HISTORY

      Activities and Societies: КВН, археология, студ совет.

  • Experience

    • ЭР-Телеком Холдинг, АО

      Jul 2012 - Jan 2014
      Head of Development

      Agree on the location of company equipment in residential and non-residential premises.Help Sales organize events.Organization of access to the company's technicians.Employee management, workflow organization, internal process development.

    • 1С:Первый БИТ

      Apr 2014 - Jul 2017
      Head of Sales

      This work at a major federal IT company has taught me how to work in IT, sales, and marketing, and has enabled me to improve my skills. I have the task of doing the following KPIs myself and my department:% of customer base security (at least 89% of base), average customer check at least 10,000 roubles, fulfillment of sales plan at least 250,000 monthly.In the course of my work, an escort unit was built (this is secondary and cross-selling within the office). Employees have been recruited, trained, probationary, with less than 10% turnover during my tenure as manager.Among the first in the it services market we introduced project management technologies - Agile and SCRUM. Worked on a SCRUM team at the product owner's position. Show less

    • 1С:Первый БИТ

      Sept 2017 - Oct 2019
      Head of Sales

      As part of my job as sales manager, I had the following tasks:Running KPI by Sales (% conversion not less than 40, average customer check not less than 13,000 roubles and turnover plan not less than 600,000 roubles).Training of employees in basic knowledge of the tax system of the Russian Federation, accounting according to RSB standards, basic software products 1C, industry products 1C and First BIT company.Edit sales scripts, build interaction between the implementation and support Sales department.during my period of work, the average conversion was about 60%, and the average customer check was about 21,000. Staff turnover was less than 25 per cent.In 2018, my team won the best negotiator contest. In three business meetings, our team won 3 times. Show less

    • OneTec Latvia

      Oct 2019 - Jul 2022
      IT Project Manager

      As part of my work with Onetec, I was given the following tasks:Development of Onetec website, organization of internal procedures for interdivisional communication.Bitrix24, 1C ERP 2, 1C CA.Maintain reporting to company 1C.Hire staff in different departments of the company. They were both programmers and consultants, as well as other office staff.I accomplished all the tasks successfully, confirming the timely updating of the data on the site, regular notification to the company's permanent customers, and the built-in interaction with advertising contractors.Several projects have been implemented to implement bitrix 24 and to sell and implement industry products. Such as 1C Transport Logistics Administration.The staff were staffed and the average time to close vacancies was about 1 month. Show less

    • P&B Terminal

      Aug 2022 - now
      Head of Sales Marketing

      P&B Terminal, based in the Freeport of Riga, is a premier logistics hub offering seamless customs handling, transshipment, and door-to-door delivery services. Serving diverse industries such as heavy machinery, pharmaceuticals, and non-food retail, we deliver substantial logistics cost savings and specialize in handling oversized cargo. With a strong presence across the Baltic states and Eastern Europe, we ensure fast freight cost estimation and maintain over 83% on-time deliveries, even in challenging market environments.I lead sales and marketing at P&B Terminal, driving growth and enhancing operational efficiency. Key contributions include:- Implemented a responsive IT service, improving product development for both employees and customers.- Introduced and trained teams on CRM Bitrix24, streamlining task management and department operations.- Automated key divisions: Customs Clearance, Transport Sales, Warehouse Sales, and Accounting.- Developed new mobile app features to enhance customer interaction.- Recruited and trained sales managers, overseeing their work and ensuring effective client case handling.- Led efforts to acquire new clients and build strong business relationships.By improving processes and driving customer acquisition, I help P&B Terminal deliver top-tier logistics solutions across the Baltics and Eastern Europe. Show less

  • Licenses & Certifications

    • Менеджер Антикризисного управления

      Moscow Business Academy
      Apr 2013
      View certificate certificate
    • Окончание курса "Сайты и приложения"

      GeekBrains
      Apr 2022
      View certificate certificate
    • 1С Профессионал 1С: ИТС Администратор ПСАР8000080

      Фирма 1C
      Jan 2016
      View certificate certificate
    • Окончание курса "Контент-маркетолог"

      GeekBrains
      Feb 2022
      View certificate certificate