Melissa Perry

Experience

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  MOBILITY FOR BUSINESS

  May 2013 - Jul 2013

  Marketing et Communication

  Creation of the home page of the website, database management, participation in the development of the client portfolio, management of partnership contracts, development of newsletters, phoning.

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  Likeweb Agency

  Oct 2013 - Dec 2013

  Marketing Communication Assistant

  Market research, competitive intelligence, development of digital tools, conception of visual communication and corporate image enhancement, website and mobile app development. data base management, customer portfolio development , partnership contact management,

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  Funbreaks

  Jul 2014 - Aug 2014

  Relations Publiques

  Créateur de voyages et d’événements pour étudiants. Missions: Commercialisation et organisation de voyage pour étudiant (SpringBreak, séjour d’été en Espagne / Séjour Ski en Italie).

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  Funbreak Spain

  Jul 2015 - Aug 2015

  Public Relations Coordinator

  Marketing and organization of student travel (Spring Break, summer stay in Spain / Ski stay in Italy). Project completion schedule, selection of service providers, sale of the event,setting up of structures, activities animations, event management and customer support. During trips: management of registrations, management and support of participants, management of customer transfers, reception and human logistics.

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  Hewlett Packard Enterprise

  Oct 2015 - Sept 2018

  Marketing Communications Officer

  Internal / external communication of the Education department, redesign website, development of commercial tools and communication supports, development of the motivation program for sales teams, event management, monitoring of innovative operations, communication on social networks and press relations , brand content (storytelling, webinar, success story).

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  Tocando Em Voce

  Jun 2017 - Jul 2017

  Digital project owner

  ONG -Handicap FavelasRedesign of the website, organization of educational events, support for beneficiaries, field promotion and development of communication tools.

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  LINCOLN

  Jun 2020 - Jun 2022

  Marketing Communications Officer

  Communication:- Definition of the communication strategy and media plan: Budget management and ROI- Creation of internal external content: Creative's newsletter, brochures, presentations, white paper, videos, flyer, goodies, welcome pack, integration kit.- Construction of the new graphic charter and new Lincoln identity- Coordinator and manager of QVT projects Quality of life at work and CSR- Video production, shooting and editing for interviews, workshops or promotional videos- Creation and management of incentives, ambassador programs etc.- Happiness Officer: Gifts for events, local decoration, party favors, etc.Digital Marketing:- Website: Implementation of the redesign and repositioning of the brand- In charge of the SEO redesign plan of the website- Development of digital tools and platforms: Communities on SharePoint, Intranet- Community management: Improved Lincoln's fingerprint. Website and social media animation: Writing, management and planning of content integration- Extraction and processing of traffic analysis data from our various digital platforms and coordination of reports: Google Analytics, Data visualization, Monthly reportingEvents:- Internal: Organization of Afterworks, Workshop and the monthly "Light Up Meeting" of LINCOLN, event presenting news and highlighting employees. Digitalization of the event in 2020. Implementation of digital team building: Cooking classes, Yoga, Escape Game Creation and animation of competitions: predictions, Instagram launch, Quiz, Halloween micro event - External: Trade shows (Big Data Fair ), Customer events (Digital), solidarity (Odysséa)- Recruitment & Management of a Communication Marketing work-study employee Show less

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  BNP Paribas Wealth Management

  Jul 2022 - Jul 2024

  Digital Marketing Officer

  Implementation of digital tools such as Adobe Campaign for Marketing Automation: - Creation & enhancements of Adobe Campaign workflows (Technical mechanism to activate Daily, Monthly and Ad Hoc campaigns) - Coordination of Business stakeholders to coordinate current and future campaigns - Managing IT resources to develop other platforms interdependencies (e.g. Adobe Experience manager) - Work toward automatized process such as Analytics with Tableau project or CUBE - Training stakeholders on digital platforms such as Symphony mobile app; Adobe Campaign and Adobe Experience Manager. - Support the change management with front office on digital adoption Implementation of other digital tools such as Pitchbook Builder Platform, QR Code Providers, Analytics Dashboard.Event planning: - Coordination of client event in APAC and Europe. - Growth Hacking events to promote Marketing Automation project to Front Office, Management and International branches. (Internal)Creative's Services: - Creation and regular review of AEM Campaign templates, Newsletters, publications, articles, and Invitations. - Create Videos, podcasts or contents supporting Ad Hoc campaignsCreation of visual presentations, snowstorms, banners, posters and infographics. Show less

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  We+ Asia

  Jul 2024 - now

  Chief Marketing Officer APAC

  As the Chief Marketing Officer for the Asia-Pacific (APAC) region, I am responsible for leading the strategic development and execution of innovative marketing initiatives that drive growth and brand awareness for our company across this dynamic and fast-paced market. In this role, I work closely with a talented marketing team to develop and implement our content strategy that help to express our core competencies and capabilities.- Digital transformation: Leveraging the latest marketing technologies such as a CRM system, intranet, and website to enhance the customer experience and maximize digital engagement.- Regional market expansion: Developing localized marketing plans that capitalize on emerging trends and opportunities in diverse APAC markets, from Southeast Asia to East Asia. This also includes managing events across all our countries.- Brand storytelling: Creating and delivering compelling brand narratives that resonate with our target audiences and position the company as a thought leader in our industry.- Marketing performance optimization: Continuously measuring, analyzing, and refining marketing programs to improve ROI and demonstrate the value of marketing investments.- Lead generation solutions: Providing innovative lead generation initiatives to support our sales activities such as Implementing advanced marketing automation and developing a robust content marketing strategy to convert qualified leads through helpful and engaging content experiences.- Corporate Social Responsibility (CSR) Implementing impactful CSR initiatives to drive positive social and environmental impact.Markets: Hong Kong, Singapore, Taiwan, Malaysia, China, South Korea, Philippines. Show less