Rafa Lugo, M.S.

Experience

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  Loyola School of Mass Communication - Networking Night

  Aug 2014 - Dec 2014

  Event Planner

  • Organized event with industry professionals for more than 200 students• Created all promotional images using Photoshop, InDesign, and Illustrator• Analyzed post-event survey for quality improvement

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  Tchoup Industries

  Aug 2015 - Dec 2015

  Brand Developer

  • Wrote press kit for New Orleans backpack startup• Purchased advertising space for a targeted audience on Facebook • 500% more “page likes” • Boosted engagement by 24% • Increased post reached by 94.5%• Promoted startup through an Instagram contest

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  Loyola University of New Orleans - Advertising Team - Snapple

  Jan 2016 - May 2016

  Media Planner & Social Media Strategist

  • Moderated focus groups for market research• Drafted media plan/social media strategy using Nielsen, Adroit, Simmons research• Led Consumer Packaged Goods (CPG) research

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  Morgan & Co.

  Jan 2016 - May 2016

  Media Planning & Media Buying Intern

  • Conducted market research using Nielsen, Adroit, and Simmons platforms• Developed media planning proposals• Optimized media buys using DoubleClick Campaign Manager (DCM) and Strata

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  H&M Communications

  Jun 2016 - Aug 2016

  Social Media & Publicity Intern

  • Pitched and secured media coverage on behalf of clients• Created and translated press releases in English and Spanish• Managed social media accounts (Facebook, Instagram, and Twitter)• Tracked and compiled media coverage list (organic/paid)• Ran press day for Ringling Bros. and Barnum & Bailey

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  The Troubadour Hotel New Orleans

  Dec 2016 - May 2017

  Bartender

  I had the opportunity to be a part of the original team which opened this boutique hotel property.• Developed happy hours and promotions• Trained incoming bartenders & bar-backs• Established loyal clientele through excellent customer service• Prepared the different hotel outlets for service • Stocked the bar (replaced kegs, cut fruits, rotated beer & wine)

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  New Orleans Wine & Food Experience

  Mar 2017 - May 2017

  Event Planning & Marketing

  • Coordinated wine delivery and set-up with clients and vendor accounts (10+)• Managed social media accounts (Facebook & Instagram)• Maintained and updated NOWFE website (nowfe.com)• Updated and kept an email-marketing database• Conducted event site inspections

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  Sheraton Hotels & Resorts

  Aug 2017 - Dec 2017

  Front Desk Agent

  • Delivered excellent customer service during the check-in process• Optimized hotel rates according to our revenue management team• Proficient in property management software (Lightspeed)• Compiled daily reports for the executive team

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  New Orleans Convention Company Incorporated

  Feb 2018 - Feb 2018

  Strategic Event Operations Consultant

  New Orleans Convention Company, Inc (NOCCI), allowed me the opportunity to work with them and the Raising Cane's event planning team as a Strategic Event Operations Consultant for the first-ever Raising Cane's Operators Conference 2018.• Led event operations logistics• Managed event venues with 200+ guests• Coordinated the delivery of event materials of 3+ event sites• Oversaw the pre-planning/set-up of 3+ event sites• Contributed to the Raising Cane's corporate event planning team Show less

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  University of New Orleans

  Jun 2018 - May 2020

  As the Event Services Coordinator, my responsibility is to provide support to the Director of Alumni Engagement and University Events and the Assistant Director of University Events with all day to day tasks and special events. I also co-lead the department of Campus Booking. Campus booking is responsible for the selling, booking, and servicing the Lindy Bogs International Conference Center, a 20,000+ square feet facility, and the Homer Hitt Alumni Ballroom. A more intimate venue for weddings and other celebrations.• Act as coordinator/liaison between clients, event staff, janitorial, facilities, catering, and IT• Coordinate all aspects of an event (set-up, tear-down, catering, etc.)• Work in conjunction with clients and vendors to meet event goals (catering, A/V, floor plan, etc.) • Manage and oversee events/venues with 200+ guests• Handle different client accounts and secure future business• Create contracts and processed invoices• Manage event staff of 10+ employees Show less

  • Event Services Coordinator

    Jan 2019 - May 2020

  • Graduate Student Worker

    Jun 2018 - Dec 2018
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  PartnerOp

  Aug 2020 - Sept 2021

  Sales Development Rep
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  Fraîche

  Mar 2021 - Sept 2021

  Sales Development Rep - consultant
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  HomeBinder

  Mar 2021 - Aug 2021

  Sales Development Rep - consultant
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  City Lending Inc

  Oct 2021 - now

  Conducted impactful sales meetings to elevate team performance, ensuring consistent achievement of loan origination targets.Provided personalized guidance to loan officers, accelerating loan closure processes and enhancing overall sales efficiency.Delivered persuasive marketing presentations to industry stakeholders, expanding business networks and driving revenue growth.Cultivated relationships with wholesale mortgage investors, diversifying investment portfolios and amplifying sales opportunities.Orchestrated dynamic marketing campaigns across diverse platforms, boosting brand visibility and driving sales success. Show less

  • Mortgage Loan Originator

    Sept 2023 - now

  • Co-Founder/Marketing-Ops

    Oct 2021 - Sept 2023
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  We Rent Copiers

  Feb 2024 - now

  Strategic Account Manager

  We Rent Copiers is a leading provider of short-term copier and printer rentals for events, conferences, and litigation across the US. Our commitment to excellence has made us a preferred partner for strategic accounts nationwide.