Shannon Brooks

Experience

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  The Creative Council

  Jan 2006 - Nov 2006

  Promoter

  Promoting products, creating brand awareness, and driving in-store promotions.

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  Yat

  Apr 2007 - Oct 2007

  Support, Development and Promotions

  - Tested new programs for cell phone networking, providing feedback to improve functionality.- Delivered customer support and conducted promotional activities to enhance product awareness among users.

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  Zambezi Beverages (Pty) Ltd

  Jan 2008 - Jan 2009

  Promoter

  - Executed promotional campaigns to enhance product visibility and engaged with potential customers to communicate brand value.- Participated in trade shows and events to boost brand awareness and foster connections with industry professionals.

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  Got 2 Go

  Apr 2008 - Nov 2008

  Marketing Coordinator

  - Coordinated marketing activities for a multinational travel website, conducting client research to inform targeted strategies.- Developed and presented demos to showcase product features, enhancing client engagement and satisfaction.

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  Spazacell

  Nov 2008 - Jan 2009

  Administrator & Client Relations

  - Assisted in the start-up of Spazacell, performing administrative tasks and managing client relationships to ensure satisfaction.- Provided exceptional customer support, maintaining accurate client records and documentation for streamlined processes.

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  Zambezi Beverages

  Mar 2010 - Dec 2010

  Marketing

  Marketing for four brands - Monster Energy, Seltzer Flavoured Water, Seltzer Aqua Still Water, Ice Age Still Water & Snapple Juice Drinks.- Executed marketing strategies for various brands, contributing to increased customer engagement and sales growth.- Maintained efficient management of promotional materials, ensuring timely availability and consistent brand representation.

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  Wetherd Clothing & Design

  Jan 2011 - Dec 2011

  Marketing

  I moved temporarily to East London for a few months, where I joined Wetherd.- Managed POS materials and branded apparel, ensuring effective inventory control and brand representation.- Coordinated events to boost brand visibility and fostered relationships with athletes to enhance promotional opportunities.

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  Zambezi Beverages (Pty) Ltd

  Jan 2012 - Sept 2014

  Brand Marketing

  Marketing and brand management for multiple FMCG brands, including Seltzer Flavoured Water, Seltzer Aqua Still Water, Ice Age Still Water, Snapple Juice Drinks, Bundaberg Brewed Drinks, and Rockstar Energy Drink.- Developed and implemented brand identities and marketing strategies for multiple products, resulting in increased brand awareness.- Established strong relationships with key accounts, ensuring effective implementation of brand guidelines.- Managed trade show activations and promotional campaigns, driving customer engagement and enhancing market presence. Show less

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  Brands Ink Group (PTY) LTD

  Oct 2014 - Mar 2016

  Brand Marketing Manager

  SuperGroup bought over Zambezi Brands and therefore I moved over with the brands to Brands Ink Group (a division of SuperGroup).- Successfully negotiated annual marketing budgets and monitored market trends to inform strategic decision-making.- Planned and executed brand launches and marketing initiatives, fostering strong internal collaboration and driving sales growth.- Maintained brand identities and communicated guidelines to stakeholders, ensuring consistent representation across platforms. Show less

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  Clockwork Media SA

  Mar 2016 - Jan 2021

  - Optimised project scheduling and resource allocation, ensuring timely delivery of client briefs while maintaining high-quality standards across teams. - Acted as the central point of contact between creative, production, and account management, enhancing communication and resolving project challenges.- Delivered weekly traffic reports and resource updates to stakeholders, providing insights on project status and potential risks.- Coordinated with team leaders to forecast resource needs, ensuring efficient allocation and support from both internal and freelance resources.- Identified opportunities for process improvement, streamlining workflows and increasing team efficiency to meet deadlines and stay within budget. Show less

  • Traffic Manager

    Nov 2019 - Jan 2021

  • Operations Assistant

    Mar 2016 - Oct 2019
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  MO Agency

  Feb 2021 - Aug 2023

  Project Manager Lead

  - Managed client relationships, including client liaison, meetings, briefings, and handling reverts.- Oversaw project management processes, ensuring adherence to scope, timelines, and budgets while delivering high-quality results.- Managed resource allocation and traffic management, ensuring smooth workflow across creative & production teams to meet project milestones and deadlines.- Monitored project performance through detailed reporting and analysis, identifying areas for improvement and implementing corrective actions to keep projects on track.- Perform quality assurance (QA) checks on project deliverables, ensuring adherence to agency standards while collaborating with internal teams for optimal execution.- Introduced innovative practices that improved team efficiency and accelerated project delivery. Show less

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  G8 Education Ltd

  Aug 2023 - now

  - Lead cross-functional content projects for 21 brands, ensuring seamless execution, efficient timelines, and adherence to scope and budget.- Manage social media content strategies for 21 brands, enhancing brand visibility and audience engagement through effective social content calendar creation, briefing of assets, publishing content, community management and reporting.- Conduct thorough competitor analysis and develop strategic plans to execute online content rollout projects, collaborating with cross-functional teams to ensure agile execution, continuous optimisation, and detailed reporting on project performance.- Develop, implement, and analyse paid campaign performance metrics to drive content enhancements, leading to increased engagement across digital platforms. Show less

  • Content Marketing Lead

    Oct 2023 - now

  • Marketing Coordinator

    Aug 2023 - Sept 2023