
Wongalethu Mgamama

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About me
Multi Award-Winning Senior Social Media Specialist @ Avatar Agency Group | Social Media Management and Content Creation
Education

Water Sisulu University of Technology & Science
2007 - 2010ND: Public Relations Management Public Relations/Image ManagementActivities and Societies: Worked closely with Ghana Matolengwe who was elected as a faculty representative with two other colleagues to participate in the Canadian International Development Agency (CIDA)-funded project.

Fundani High School
2002 - 2006
Experience

Capitec
May 2013 - Aug 2015a) Build positive and long lasting relationshipswith clientsb) Client interaction to identify business requirements c) Develop strategies to meet client needs andclose saled) Provide client support services in a timely, accurate & professional mannere) Maintain existing client base and generate potential leads d) Conducting basic root cause analysis to resolve client queries e) Work closely with Managers to strengthen client relationships e) Develop innovative approaches to improve service efficiency f) Develop quality service programs to ensure client retention and develop new business opportunities g) Maintain a database of client service and communication documents.h) Administrative duties Show less
Service Consultant
Jul 2014 - Aug 2015Client Service Champion
May 2013 - Jun 2014

H&M
Aug 2015 - Aug 2017Make sure all staff are fully informed on the target for the day, and ensure that customer care is top priority as well as garment care.The job description entails activities to minimize costs while maximizing profits.Ensure promotions are accurate and in compliance with company standards, as well as pricing.Dealing with logistics, marketing, human resource, customer service,Oversee the work of other sales associates, giving guidance. Inducting and showing new employees the H & M way and also best practice on the floor, at the fitting rooms and tills Show less A Sales Advisor role means you’re a multi-tasker who enjoys being on his feet. Being positive, friendly person with a fantastic sense of style. I exercise my organisation skills on a daily basis and I enjoy working with a team of people who are just as outgoing and interested in fashion as me.Working in the store means I'm representing H&M. I inspire, guide and help our customers in every way. Whether it’s on the sales floor, in the fitting rooms or at our cash registers – Im forever spreading the fun of fashion. Great customer service also includes handling incoming garments and making sure the store looks attractive. And of course staying fully informed about all our campaigns and sales activities. Show less
Training Supervisor
Jan 2017 - Aug 2017Sales Advisor
Aug 2015 - Jan 2017

Cosmopolitan
Sept 2016 - Sept 2016Freelance - Live Tweeting –Live Tweeting at the Table Bay Hotel, Cape Town – Sun Met Announcement 2016

Superbalist
Jan 2017 - Jan 2017Client ConciergeDelight customers by proving superb service by responding immediately and professionally to their queries via phone, email, live-chat or support software.Exceed customer expectations by resolving their questions and fulfillment queries.Process exchanges and returns efficiently and timeously.Manage customer expectations in a professional and courteous manner.Thoroughly and efficiently gather customer information, access and fulfill customer needs, educate the customer where applicable to prevent the need for future contacts and document interactions through contact tracking.Work as a team to ensure that the response rate on customer queries is minimized.Proactively seeks out information or solves problems in order to delight our customers.Continuously evaluate and identify opportunities to drive process improvements that positively impact the customer’s experience. Show less

Condé Nast
Aug 2017 - Oct 2017Social Media ManagerIn my previous position as Assistant Online Content Producer at Condé Nast House & Garden South Africa, I was responsible for producing online content for the company website. My responsibilities also included: • The quality of content and the general appearance of the websites categories namely Design News; Food & Drink; Art News.• I managed the editing and posting of contributing articles, managed their social media presence by making use of social analytics tools. I generated content for the company website as well as contributed to the monthly content calendar as well as expertly curated pictures that adjured a narrative. I conceptualized content on Instagram for House and Garden Gourmet magazine. While Social Media Manager & Campaign Manager, I worked closely with the Digital Director in compiling social media competitor reports, this included monitoring online advertising from competitor websites across all social media platforms. Show less

FOSHO
Nov 2017 - Nov 2017Freelance - Online Content ProducerFo-Sho is a peer-to-peer insurtech that is powered by technology to bring affordable short-term insurance to South African markets. Fo-Sho is able to provide affordable and transparent short-term insurance to peer-to-peer groups. Technology is used as an enabler to bring down the barriers to wider adoption of insurance.Website: https://fo-sho.co.za/

Top Billing
Dec 2017 - Dec 2017Freelance - Community ManagerSchedule and post Twitter content simultaneously with the TV Show.Responding to and addressing the community’s queries/ comments and complaints efficiently, professionally and timeously

Cerebra
Feb 2018 - May 2020• Quality & Process Improvement • Influencer & Media Engagement Process• Trendspotting & Resolutions management• Live tweeting from events and Campaign Engagement • Inputting into campaign ideas and creative brainstorming sessions• Liaising with client and addressing key queries around social media • Identifying tactical and relevant opportunities to engage with the community • Compiling weekly / monthly social media platform reports and campaign reports • Executing social media competitions and collating entries Responding to and addressing the community’s queries and complaints efficiently, professionally and timeously• Driving engagement and conversations with the community and ultimately establishing brand loyalty Show less • Ensuring content is posted timeously across social media platforms• Writing content that is suitable for various social media platforms• Responding to and addressing the community’s queries and complaints efficiently, professionally and timeously • Briefing in images to a design team in a clear and concise manner• Liaising with client and addressing key queries around social media• Driving engagement and conversations with the community and ultimately establishing brand loyalty• Identifying tactical and relevant opportunities to engage with the community• Working closely with the Analytics team to drive positive sentiment and optimise on content opportunities• Executing and optimising content during campaigns to ensure momentum and optimal visibility• Compiling weekly / monthly social media platform reports and campaign reports• Live tweeting from events• Keeping up-to-date with the latest trends within the digital and social media landscape• Inputting into campaign ideas and creative brainstorming sessions• Executing social media competitions and collating entries Show less
Senior Community Manager
May 2019 - May 2020Community Manager
Feb 2018 - May 2019

Wunderman Thompson South Africa
May 2019 - Feb 2021Senior Community Manager
Africa Day NYC
May 2020 - Feb 2021Social Media Coordinator
Machine_
Feb 2021 - Jan 2022Community Manager | Content CreatorDaily community management and social media copywriting for multiple South African brands.Active social listening and creative ideation, developing planned and unplanned/tactical social media opportunities in line with the brand's tone and creative direction.Specific Responsibilities:Appropriately and accurately respond and/or escalate consumer queries via social media platforms.Appropriately engage with consumers on social media platforms, driving brand advocacy in line with social media brand playbooks and protocols.Contribute to and develop content calendars alongside the social media team.Implement social media community management crisis management protocols.Write social media copy for unplanned and planned always-on content.Monitor and measure the impact of content. Analyse, review and contribute to the delivery of Social Media reports.· Contribute on insights into social listening reports and apply learnings for better community engagement and content types.Content PlanningUtilize social listening tools to keep abreast of trending and culturally relevant topics.Work with the broader social media team (Social Media Manager, Designer, Community Manager and media team) to optimize and improve social media campaigns and always-on content.Attend relevant events and create live brand content.Proactive influencer engagement (where relevant).Business Skills:Superb inter-personal skills and a passion for creating content for brands on social media channels.Ability and agility to switch between multiple brand tones when responding to different brands.Ability to engage directly with client, present ideas, take and implement feedback.Strong understanding of South African youth and lifestyle culture.Ability to work well as part of a team.Ability to build and nurture social communities.Have an 'always-on' approach to life. Show less

UCOOK
Oct 2021 - Nov 2021Community ManagerOn 31 October 2021, we launched a tactical Halloween campaign for UCOOK targeted at isiXhosa speaking nano and micro-influencers who have hot takes that they share on social media – mainly Twitter. I am involved from a Community Management aspect.

Artifact Advertising
Feb 2022 - Aug 2023Social Media SpecialistI'm responsible for developing and implementing social media strategies, and planning and curating content in support of the digital marketing strategy across all clients.SOCIAL SKILLSDevelop social media content and work with business partners and account strategists to assure a messaging plan that incorporates social media best practices, and enterprise goals, particularly as it, pertain to Facebook, Twitter, YouTube, and other platforms.Work with social team, strategist, partner agencies, and SEO to develop award-winning communicationsDraft, review, and submit social media content for clients and internal.Work with production designers/agencies to develop graphical content for inclusion on social media platforms to drive audience engagement.Create and/or support the development of video in support of brand messaging for social media channels. This may include scheduling photography for use in social media channels.CLIENT MANAGEMENTMaintain a sustainable positive relationship with key customer stakeholders and maintain contact as appropriate and expectedAttend key customer meetings/calls, as required.Deliver excellent customer service and learn from customer feedback. Participating in all client calls as required in a professional mannerReviewing customer feedback information and taking positive steps to address a customer concernOPERATING REQUIREMENTSI demonstrate strong copywriting flairI'm able to write for different platforms/channels with appropriate TOVI demonstrate the ability to develop content plans, offer strategic direction, and audit client contentContain extensive knowledge of how to measure and evaluate content performanceCreate content guidance across paid owned and earned medium and ability to develop connected consumer journeyPossess the ability to manage several projects simultaneously with challenging deadlinesStrong grammar skills, as it pertains to QA for the team Show less

Avatar Agency Group
May 2023 - nowSenior Social Media Specialist
Licenses & Certifications
- View certificate

Influencer Marketing Certificate
BrandwatchApr 2024 - View certificate

Marketing Tools: Social Media
LinkedInNov 2021 - View certificate

Content Marketing Certification
HubSpotApr 2020 - View certificate

Google Analytics for Beginners
GoogleMar 2019 - View certificate

Learning Personal Branding
LinkedInJun 2021 - View certificate

Influencer Marketing Foundations
LinkedInNov 2021 - View certificate

Strategic Thinking
LinkedInMay 2020 - View certificate

Content Marketing Certificate
BrandwatchMar 2024 - View certificate

Video Interview Tips
LinkedInApr 2020 - View certificate

Advanced Social Media Strategy Training and Certification
HubSpotNov 2019
Honors & Awards
- Awarded to Wongalethu MgamamaBest Communication Engagement - GOLD - Vodacom South Africa - Wunderman Thompson - Vodacom Social Media Command Centre New Generation Social & Digital Media Awards Sep 2020 Founded in 2012, the New Generation Social & Digital Media Awards are the largest celebrated digital media awards in the country. Not only do we honour the South African creative agency teams for their innovative use of social and digital media, and cutting-edge use of online media and tools, we also acknowledge corporate companies and their in-house marketing teams from across our region for their work on campaigns that help promote their organisations and brands in ground-breaking… Show more Founded in 2012, the New Generation Social & Digital Media Awards are the largest celebrated digital media awards in the country. Not only do we honour the South African creative agency teams for their innovative use of social and digital media, and cutting-edge use of online media and tools, we also acknowledge corporate companies and their in-house marketing teams from across our region for their work on campaigns that help promote their organisations and brands in ground-breaking ways.NEW GENERATION VIRTUAL AWARDS CEREMONY 2020The New Generation Social & Digital Media Virtual Awards ceremony; streamed live via the Justpalm Studios on Friday 25 September @ 19:00The full ceremony can be viewed below:https://www.youtube.com/watch?v=kOWSrbgiugY&feature=youtu.be Show less
- Awarded to Wongalethu MgamamaBest Use of Technical Innovation - GOLD - Vodacom South Africa - Wunderman Thompson - Vodacom Social Media Command Centre New Generation Social & Digital Media Awards Sep 2020 Founded in 2012, the New Generation Social & Digital Media Awards are the largest celebrated digital media awards in the country. Not only do we honour the South African creative agency teams for their innovative use of social and digital media, and cutting-edge use of online media and tools, we also acknowledge corporate companies and their in-house marketing teams from across our region for their work on campaigns that help promote their organisations and brands in ground-breaking… Show more Founded in 2012, the New Generation Social & Digital Media Awards are the largest celebrated digital media awards in the country. Not only do we honour the South African creative agency teams for their innovative use of social and digital media, and cutting-edge use of online media and tools, we also acknowledge corporate companies and their in-house marketing teams from across our region for their work on campaigns that help promote their organisations and brands in ground-breaking ways.NEW GENERATION VIRTUAL AWARDS CEREMONY 2020The New Generation Social & Digital Media Virtual Awards ceremony; streamed live via the Justpalm Studios on Friday 25 September @ 19:00The full ceremony can be viewed below:https://www.youtube.com/watch?v=kOWSrbgiugY&feature=youtu.be Show less
- Awarded to Wongalethu MgamamaAugust 2020 Human of the Month Unati Moalusi | Chief People Officer - Wunderman Thompson Aug 2020 Named "August Human of the Month", nominated by my fellow peers for upholding Wunderman Thompson_ZA Values in line with our company values. "Creative Bravery".
- Awarded to Wongalethu MgamamaHuman of The Quarter Unati Moalusi | Chief People Officer - Wunderman Thompson Aug 2020 I’ve recently won this accolade, "Human of The Quarter" by being frequently nominated by my peers over the last three months (June; July; August) for outstanding performance in line with our company values. “Creative Bravery” “Positivity” and In It Together".
- Awarded to Wongalethu MgamamaJuly 2020 Human of The Month Unati Moalusi | Chief People Officer - Wunderman Thompson Jul 2020 Nominated "July Human of the Month", nominated by my fellow peers for upholding Wunderman Thompson_ZA Values in line with our company values. "Positivity"
- Awarded to Wongalethu MgamamaJune 2020 Human of The Month Unati Moalusi | Chief People Officer - Wunderman Thompson Jun 2020 Named "June Human of the Month", nominated by my fellow peers for upholding Wunderman Thompson_ZA Values in line with our company values. "In It Together".
- Awarded to Wongalethu MgamamaTop Performing Community Manager for the Month Cerebra Feb 2019 Top Performing Community Manager of the MonthBased On Qualitative and Quantitative Assessments.
- Awarded to Wongalethu MgamamaTop Performing Community Manager of the Month Cerebra Jan 2019 Top Performing Community Manager of the MonthBased On Qualitative and Quantitative Assessments
- Awarded to Wongalethu MgamamaEmployee Of The Month Assistant Store Manager Jul 2017 Employee Of The Month - For the month of July 2017
- Awarded to Wongalethu MgamamaCertificate of Achievement: Introduction to Word-processing Head of the Faculty Sep 2007 Certificate of Achievement: Introduction to Word-processing This Award is presented to the Top 3 Students in the Introduction to Word-processing ND: Public Relations Management course.
- Awarded to Wongalethu MgamamaCertificate of Achievement: Media Studies Head of Faculty Sep 2007 This Award is presented to the Top 3 Students in the Introduction to Media Studies ND: Public Relations Management course.
- Awarded to Wongalethu MgamamaCertificate of Achievement: Student with Leadership qualities Head of Faculty Sep 2007 This Award is presented to the student that shows the utmost Leadership qualities in the ND: Public Relations Management course.
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