Arindam Dutta

Experience

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  Kotak Mahindra Bank

  Mar 2019 - Apr 2020

  CPA - Business Banking

  Worked in deputation with Kotak Mahindra Bank as CPA in Business Banking vertical.• Managed credit processing, logging new and renewal cases in the Loan Origination System (LOS).• Generated CIBIL reports to evaluate creditworthiness.• Created Financial Assessment Table Sheets (FAT) to summarize applicants' financial positions.• Ensured accuracy and compliance with bank protocols throughout the credit assessment process.

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  PixelTrack ™

  Sept 2020 - Feb 2021

  Digital Marketing Intern

  • Conducted niche research and competitor analysis using tools like Keywordtool.io, Google Keyword Planner, SEMrush, and AHREFS to define our niche and create an ideal customer avatar.• Improved content writing skills and produced 1000-word articles using tools such as GetLiner, Evernote, and MindNode.• Integrated digital marketing efforts, combining content marketing, SEO, social media, and paid advertising.• Set up WordPress websites, integrated Google Analytics and Search Console, and utilized various plugins and tools like Hotjar for website optimization.• Implemented content marketing strategies, including creating editorial calendars and content blueprints.• Utilized mind map tools like MindMeister and Xmind to outline blog post content.• Produced video content using Zoom, Camtasia, and Loom.• Built tribes and networks using platforms like WhatsApp, Telegram, and Facebook, establishing a mission statement and profit funnel.• Generated B2B and B2C leads, conducted cold email outreach, and scheduled 1:1 calls with prospects.• Created landing pages with lead magnets and set up drip marketing sequences using tools like Snov.io, Mailshake, Mailchimp, and Convertkit.• Ran Facebook ad campaigns, set up Google Pixel, and managed conversion campaigns and custom conversions.• Managed SEO efforts by installing SEO plugins, conducting keyword research, optimizing blog posts, and building backlinks.• Implemented deep marketing automation using Typeform, Zapier, ConvertKit, Instamojo, and RightMessage to streamline processes and enhance customer interactions.• Achieved sales and conversion goals by scheduling appointments with leads using Calendly, participating in sales role-play exercises, and visiting premium properties and automobiles. Show less

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  Board Infinity

  Mar 2021 - Oct 2021

  Digital Marketing Teaching Assistant /Coach

  -Conducted 1 on 1 Sessions-Conducted Foundation Sessions-Helped build Content/ Curriculum for learners-Contributed in Blogs/Articles-Participated in Q&A's and Discussion Forums-Conducted Doubt Clearing sessions

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  WOOP

  Mar 2021 - Feb 2022

  Associate Digital Manager

  • Implemented and managed Meta & Ecommerce campaigns to drive B2B acquisitions for client goals, focusing on SEA, India, and UK markets.• Explored and introduced new ideas to enhance traffic and lead quality, unlocking higher revenue potential for brands like Reckitt, Pfizer, Johnson & Johnson, Procter & Gamble, and others.• Implemented strategic processes to manage, track, and centralize day-to-day performance across brands and countries, improving profitability.• Introduced new ad strategies and optimizations to improve campaign cost per acquisition (CPA) on various digital platforms.• Led a team of interns and graphics designers.• Played a key role in establishing an in-house B2C platform, driving conversion through Affiliate Marketing via FB channels and WOOP FB communities across markets.• Improved and optimized the funnel through data analysis to enhance traffic and lead quality, delivering KPIs for active campaigns/clients. Show less

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  Cognizant

  Feb 2022 - Dec 2024

  Senior Account/Campaign Manager (SPE)

  • Foster strong advertiser relationships, prioritizing top-tier service, and effective advertising solutions.• Execute end-to-end campaigns seamlessly, aligning with both advertiser and organizational priorities.• Negotiate ad spends based on defined cadences, ensuring alignment with campaign objectives.• Analyze campaign metrics to optimize performance, enhance efficiency, and meet KPIs.• Monitor key performance indicators and guide advertisers toward corrective actions when needed.• Provide regular, insightful campaign updates to inform future strategies.• Exceed Ad Revenue goals by employing diverse ad-product strategies.• Collaborate internally to develop tailored advertising solutions.• Share market insights to inform product development and marketing strategies.• Conduct regular reviews with advertisers to ensure alignment.• Drive operational excellence through adherence to SLAs and client satisfaction. Show less