Kianwee Tiu

Experience

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  Tandemic & Design for Learning

  Jul 2015 - Nov 2017

  Programme Manager

  Tandemic provides consulting, training, and build ventures for people who want to create social changes. The team of 25 people working across Singapore and Malaysia, applying human-centered design and business model innovation to social challenges. Design for Learning uses design thinking and other creative tools to design, test and implement innovative learning materials to improve teaching and learning and experiences. The goal of the organisation is to cultivate a community of wholesome learners, by empowering the educators and learners to be the change-makers on their own.(a) Assemble and coordinate project teams of 15 members, working on around multiple national and international projects(b) Review, evaluate and formulate project plans, schedules and budgets with the project managers in the organization(c) Track key milestones of the projects; manage expectations with project managers(d) Manage communications with clients and potential clients(e) Manage project closing and prepare reports for clients and supervisor(f) Develop and control the team’ s workflow processes(g) Experienced in online and offline marketing strategies, focusing on crowdfunding effort. Responsible for an educational crowdfunding platform named Give.my – successfully crowdfunded more than USD 63,000 for 5,800 students Show less

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  British Council

  Nov 2017 - Jun 2020

  Education Services is the British Council’s commercial offer to UK education institutions, providing them with professional services support for international education work. The team employs more than 70 people working in 30 markets around the globe, delivering large scale events, marketing services, professional development and training as well as insight and consultancy services. I lead on to co-develop and deliver client-orientated campaigns in Malaysia, Singapore and Indonesia for the UK education institutions. My roles are: (a) Monitor trends in the industry and competitive landscape to provide market insights to clients(b) Improve clients’ bespoke campaign delivery by providing up-to-date consultation and designing personalized campaigns(c) Be equipped with solid knowledge of online and offline marketing strategies and tools, including social media channels, search engine marketing, email marketing and physical events(d) Build and manage the ecosystem of marketing channels and service providers(e) Explore and secure collaboration opportunities between education institutions and local stakeholders i.e. professional bodies, government bodies and industry players(f) Develop and maintain good relationships with local education institutions from school to university levels. (g) Oversee project delivery and campaign performances in Indonesia and SingaporeKey achievement:(i) Overturned failing exhibitions into profiting generating events; generated an average of 22% footfall growth upon taking over. Show less Provide input into planning and the delivery of Going Global, the British Council’s flagship higher education leadership conference which is to be held in Kuala Lumpur in May 2018. Going Global is a conference for leaders in international education to debate the future of further and higher education, expecting speakers and delegates from all over the globe. My roles:(a) Effectively manage the project team by creating a positive, inclusive and customer focused work environment, while actively manage and develop performance and engagement with line managees and wider team(b) Project planning, executing, tracking and closing(c) Design, plan and execute outreaching programmes incld. dialogues, exhibitions, press conferences, etc. Also support marketing efforts i.e. online and offline publicity leading up to the conferenceKey achievements:(i) Welcomed more than 1,000 delegates from more than 60 countries including vice-chancellors, pro vice-chancellors, and government ministers. (ii) Going Global 2018 held 36 sessions with presentations from some of the world's leading academics, industry leaders and policy influencers. Show less

  • Education Services Manager (Malaysia, Singapore and Indonesia Hub)

    Jun 2018 - Jun 2020

  • Program Manager

    Nov 2017 - May 2018
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  University of Southampton Malaysia

  Jun 2020 - Jun 2021

  Marketing Manager

  As the marketing manager, I am responsible for the development and implementation of a marketing strategy that will optimise UoSM’s profile and visibility in Malaysia and other target markets and support the achievement of ambitious student recruitment targets.The University of Southampton Malaysia (UoSM) is a wholly owned subsidiary of the University of Southampton in the UK. It is one of the five UK branch campuses in Malaysia, offering Business, Computer Science and Engineering programmes. My roles are:(a) Develop and implement marketing strategies that optimise UoSM’s profile and visibility in Malaysia and other target markets and support the achievement of ambitious student recruitment targets(b) Provide line management and leadership for a team of marketing and communications professionals at the university(c) Accountable for the delivery of high-quality corporate events, including Open Days and various stakeholder gatherings(d) Build and sustain good relationships with existing students and alumni(e) Oversee and manage annual marketing budget of up to 250,000 USD(f) Oversee and responsible for contribution to and production of high quality public relations, web, digital and print content to promote the universityKey achievement (comparing 2020 and 2021 datasets)(i) Increased monthly user engagement on social media by 156%(ii) Increased monthly website visit by 983% (iii) Increased quality leads by 300% Show less

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  British High Commission

  Jul 2021 - Mar 2022

  Marketing and GREAT Campaign Officer (Contract Position)

  Marketing team in the British High Commission provides strategic communication and marketing strategies to better promote Global Britain, and to build UK soft power to shape positive perceptions of the UK and its values. One of the main pillars of UK soft power is education. The contract role requires me to:(a) Identify collaboration opportunities with corporations, government agencies and other key players to deliver better marketing and communication outcome for the mission (b) Organise and manage various programmes to promote UK and its values, including EPL Connects Malaysia campaign to promote EPL 2021 season, Rotary Peace Park Nature Tour to promote UK COP 26 presidency, Together for Our Planet Dinner to recap COP 26’s successes with key stakeholders, etc (c) Develop marketing frameworks for the team so that the team can better showcase what the UK has to offer in term of UK education (d) Synchronise marketing efforts and strategies between various Her Majesty’s Government (HMG) officers such as British Council and British High Commission(e) Roll out new brand identity for UK GREAT campaign in Malaysia, including working with education institutions and partners to educate them on the new brand identity(f) Manage and execute several grant-funded programmes with themes around parliamentary reform, media freedom, rights to information and anti-modern slavery.Key achievement:(a) Successfully drove Chevening Scholarships application rate by +20.6% (b) Welcomed Pahang Crown Prince, guests from the Ministry of Finance and the Ministry of Environment and Water, press as well as more than 200 key stakeholders from the climate action community to Together for Our Planet Dinner. Show less

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  Financial Industry Collective Outreach (FINCO)

  Mar 2022 - now

  • Programme Director

    Jan 2023 - now

  • Project Manager, Careers InSight

    Mar 2022 - Jan 2023