Florencia Bianco

Experience

• 

  Ketchum

  Apr 2013 - Apr 2014

  Account Assistant

  I was part of Philips’ corporate and brand PR team.● Wrote and distributed press releases.● Prepared fact sheets, media briefs and Q&As.● Created daily, monthly and annual press clipping reports.

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  Muchnik.co

  Jul 2014 - Sept 2015

  Account Executive

  I was PR executive for the General Directorate of Foreign Trade and Creative Industries of Buenos Aires and lifestyle brands. ● Identified interesting and newsworthy story angles to pitch to the media and gain regular coverage.● Stayed aware of content trends to propose events and social media actions. ● Liaised with journalists, bloggers and influencers.● Covered live events for PR and social media.

• 

  Secretaría de Innovación Pública

  Jan 2016 - Jul 2018

  Communications & Training Adviser

  I was responsible for developing digital literacy courses for Argentina’s National Plan of Digital Inclusion.● Designed and created full courses (syllabus, class presentation and trainer booklet) aimed at teaching digital skills to low income populations. ● Researched digital world related topics and tools to continuously enhance the training offer: safe internet use, e-commerce, digital marketing. ● Partnered with public agencies and private companies to create learning modules for specific target groups such as elderly people, entrepreneurs and SMEs.● Proposed, produced and/or oversaw all communication materials: from briefs and presentations, to web posts, social media copy and video testimonies. Show less

• 

  GSMA

  Aug 2018 - now

  I lead PR, content development and social media activities in the region, in close collaboration with regional subject matter experts and global PR and marketing teams.● Devise and implement communications strategies to convey GSMA's messages to different audiences, including government authorities, policymakers, B2B executives and press & analysts.● Manage all owned media channels (social media, website, newsletters) and create content for them: blog posts, by-line articles, statements, videos, GIFs, two-pagers, reports.● Manage Futuro Digital, a public policy newsletter that presents GSMA's data and messages through original blog content types (listicles, how-to guides, checklists) targeted at +700 senior authorities and executives.● Serve as PR lead for the region, liaising with journalists from +13 markets, including Brazil. Craft and pitch stories, respond to inquiries, arrange interviews and set up media trips and press conferences.● Manage communications for events, including MWC Barcelona, Mobile 360 Latin America and the Latin American Congress on Digital Transformation (CLTD).● Manage relationships with suppliers: press agencies, graphic designers and translators.● Measure and report activity against KPIs and campaign objectives. Show less

  • Senior Marketing Communications Manager, Latin America

    Jan 2023 - now

  • Marketing Communications Manager for Latin America

    Aug 2018 - Dec 2022