Cheryl Lim

Experience

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  Prada

  Mar 2011 - May 2011

  MiuMiu, Sales Associate

  • Resolved customer concerns and handled sales transactions• Initiated and implemented an improvised backroom arrangement for efficient storage of goods• Consistently achieved monthly sales target during all 3 months and an upward of 120%> during the month of April

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  Bosch Southeast Asia

  Jun 2013 - Dec 2013

  Corporate Research and Development Intern

  • Screened and evaluated the use of metal centered phthalocyanines for novel gas sensing applications• Designed input recipes for customized gas sensor test stations and resolved test issues• Proposed and validated the Hard Soft Acid Base concept to support results of obtained experimental data• Initiated a study on pre-deposition of a conductive layer which stabilized the electrical contact of the chemiresistor sensor• Studied state-of-the-art gas sensors and benchmarked the performance of an existing sensor Show less

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  Tech in Asia

  Jul 2015 - Jun 2016

  Leads Generation & Accounts Development Specialist

  • Implemented new leads generation processes, increasing sale volume by 28% and sales cycle efficiency by 24%.• Handled all new customer leads, qualifying 160 leads leading to 18 closed deals, generating 500k in revenue.• Implemented inbound/outbound leads gen process flow and materials such as landing pages, conference booths, decks and brochures.• On-boarded and set-up a leads management and automation system in 3 months.• Consistently achieved High Performance across all monthly appraisals. Show less

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  Singapore Post Ltd

  Jun 2016 - Mar 2018

  Regional Operations Analyst

  • Conceptualized new international cross-border deliveries for 3 major customer projects resulting in monthly revenue of over 700k. (Malaysia, Singapore, Hong Kong, Thailand & Taiwan)• Spearheaded a new vendor management framework across all 14 countries to measure and evaluate vendor performance.• Single-point-of-contact for Malaysia, New Zealand and Japan, resolving all day-to-day issues, training of new processes, compliance monitoring, process improvement, SOP implementation, solutioning and customer on-boarding. • Coordinated with a SAS report building team to generate performance and billing reports for 14 countries. Handled all international billing.• Saw the end-to-end implementation of a new cross-border tool, creating project plans, user test cases with product feedback.• Spearheaded and implemented system migration and process change projects, initiated process improvement projects (Kaizen)• Awarded “TOP EXECUTION” award in May 2017. Show less

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  Collector's Shield

  Jan 2017 - Dec 2020

  Founder

  • Single handedly set up a business for plastic packing for toy collectible upon identifying said market gap. Present on Carousell, Shopee and Shopify with steady year on year growth and good profit and loss management.• Engaged in online communities/platforms, social commerce and offline events to drive product sales and awareness. • Created digital advertising assets and written content for social media and marketplace based advertising and campaigns.• Set up end to end e-commerce logistic pipeline from demand forecasting, to procurement of products, to last mile delivery. Show less

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  ACommerce - Ecommerce Solutions for Southeast Asia

  Mar 2018 - Dec 2019

  • Actively involved in regional roll-outs on brand’s online strategy for SEA in all channels including Pureplayers (Lazada, Shopee, Blibli etc.), e-Store and Partner portals with focus on driving market share, revenue growth and e-store experience/performance improvements. • Executed data driven initiatives to compare and improve site functionality and usability across brand e-stores in 6 countries.• Responsible for reporting and data representation across Google Analytics, Google dashboard, Adobe and Tableau.• Conceptualized and created slides on brand e-commerce strategy, stats and statuses to C-level and regional audiences. • Executed new online segments (Friends & Family, CDM Campaigns) from development to campaign, driving up to 218% MoM revenue growth. Show less

  • e-Store Manager (Samsung)

    Dec 2018 - Dec 2019

  • Business Intelligence Analyst (Samsung)

    Mar 2018 - Dec 2018
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  Google

  Jan 2020 - Sept 2021

  Marketing Specialist

  • Owned, planned and executed cross functional B2B programs to market Google’s advertising products, focusing on e-commerce and travel client verticals. Drove consistently high NPS, attributed revenue and customer perception.• Conducted multiple case studies across Google Ads product clients, showcasing client success through video formats, articles and webinars.• Organized Google's annual ThinkTravel conference for business leaders in the travel industry. Helped to transition the onsite event into a virtual one while maintaining high digital engagement. • Worked with agencies to conduct consumer research and bring to life Google's e-Conomy's SEA 2021 report through a series of activations.• Awarded “Best Team Player” twice in 2020 for significant contribution to the Google marketing team. Show less

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  Philips

  Sept 2021 - now

  • Led business transformation projects, driving automated data processing and reducing manual work. Leveraged on Microsoft PowerTools like Power Query, Power Automate and Power BI. • Used agile methodology to design and roll out dashboards to track sell-out and trade stock. Used said dashboards in weekly and monthly meetings to propose actionabilities and opportunities.• Served as superuser to liaise with a web scraping agency for digital content completeness. Set up weekly tracking of key metrics across availability, content and search score to drive higher revenue to branded stores. • Conducted Relative Pricing Index studies across key categories, identifying pricing oppotunities and implemented pricing optimization for Malaysia Garment Care products to maximize gross margin.• Conducted competitor analysis for the Kitchen Appliance category and ran a workshop with the focus of recapturing marketshare, resulting in recovery to #1 position in 3 months. • Worked with NUS Industry 4.0 Masters students on a capstone project to implment machine learning for demand and supply chain forecasting.• Part of the AI launch program, leveraging on Co-pilot to analyse its impact on productivity across teams.• Nominated to be a Growth Flywheel Expert to share and drive the global go-to-market growth framework across the areas of Scalable Portfolio, Mental and Physical Availability. Set up measureable metrics. Show less • Responsible for building up the entire ecommerce analytics capabilities for the regional team (SEA & KR).• Engaged with cross functional teams across digital marketing, media and ecommerce teams to help drive marketing and ecommerce success.• Defined actionable KPIs and measurable performance trackers used in ecommerce campaigns. Spearheaded weekly and daily management meetings to achieve #1 top-selling brand in both Lazada and Shopee in 2022. • Rolled-out new optimization features in dashboards periodically, reducing processing times and enabling self-serve functions.• Selected to be part of a Hackathon team in 2022, identifying key business problems in out-of-stock revenue loss, creating a 2-part 5-star Priority SKU identification method and a (NOOS) Never Out-of-Stock projection model.• Reselected to be part of the 2023 Hackathon to solve for portfolio gaps. Led the regional roll-out and training of a new Power BI Price Band Tool with end-to-end implementation of the online tool. Show less

  • Omni-channel and Pricing Analyst

    Sept 2023 - now

  • Regional eCommerce Analyst

    Sept 2021 - Sept 2023