Natalia Dărăbăneanu

Experience

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  IMPACT S.A.

  Jan 2006 - Jan 2010

  Assistant Marketing Manager - Greenfield Residence

  - Participate in the real estate fairs (TNI, TIMON, Project Expo, Condominium)- Intermediate connections between visitors, potential clients, and the company.- Offer information about the residential complex “Greenfield Residence”- Drive potential customers to sales representatives for more detailed discussions.- Research, using proper tools, among visitors to find whether the company's offer meet their needs.

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  Promoteart

  Feb 2013 - Sept 2013

  Junior Account Manager

  - Execute sales plan for the target markets- Monitor performance by analyzing and reporting on the planned vs. achieved results - Research local market in order to identify business opportunities, market trends and information related to the competitors - Building strong customer relationships

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  National TV

  Oct 2013 - Jan 2016

  News Reporter

  I have documented and produced more than 2000 news stories, co-produced an investigation documentary on road infrastructure problems (10 episodes) and 2 special edition tv shows. In 2015 I won a training scholarship granted by Euromonitor and JTI.My role involved:- Working closely with the news team (camera operator, editor-in-chief, editor and producer) in order to choose which stories are newsworthy - Pitching ideas in order to help the newscast producers develop the structure of the program- Researching and editing the news stories in the program- Verifying information and ensuring the accuracy of any news report- Being in touch with current events happening all over the world- Delivering stories and interviews for the news channel - Attending press conferences- Building various contacts in order to maintain a flow of news (sources) Afișează mai puține

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  Crafting Stories

  Jan 2016 - now

  Digital Storyteller & Founder

  Crafting Stories helps impactful businesses attract new customers and improve their relationships with existing clients through market research, digital & content marketing strategy, and tailor-made communication.What I have achieved alongside my clients:+ Helped reach more than 1 million people and grew the engagement by 4x of maternal health experts and organizations in the Safe Motherhood Week campaign for www.thesynergist.org+ From 0 to 6K visitors per month and 130K total unique page views for the www.cursvalutar.ro blog+ 41% organic growth for the www.startarium.ro Instagram account, doubling the engagement rate, in 3 months+ Tripled the number of users who came from organic and social media channels for www.altexpress.ro, in 6 monthsTake a look at what my clients say about our collaboration ➡www.craftingstories.ro/testimonials Afișează mai puține

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  Impact Hub Bucharest

  Jan 2016 - Sept 2016

  Community Catalyst

  I have organised more than 40 Community Networking Events, onboarded 30 new members and accommodated 80 members in the workspace and community.My daily activity was to: - Cultivate the member experience through community building practices- Virtual host on a global social network- Stimulate member-driven content and events- Source Member stories for the Marketing team- Work with the Event Coordinator to design relevant events for our members- Organize and implement Community Events: Sexy Salad & Community Evening- Internal communication - PR & Communications specific activitiesImpact Hub Bucharest is where change goes to work. Part innovation lab, part business incubator, and part community centre, we offer our members a unique ecosystem of resources, inspiration, and collaboration opportunities to grow impact. We believe a better world evolves through the combined accomplishments of creative, committed, and compassionate individuals focused on a common purpose. Joining our diverse community of members and collaborators will inspire, connect, and enable you to develop your best work every step of the way. Afișează mai puține

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  Startarium

  Sept 2016 - Jan 2017

  I coordinated the production of 18 entrepreneurial interviews, 17 online courses, and 45 business articles. My day-to-day activity was to: - Interview entrepreneurs for inspirational videos- Work with trainers in order to develop online courses - Write and edit articles- Work with third-party vendors for translating, copywriting, and video - Negotiate contracts, supervising the contracts- Manage the content calendar- Upload content in the website CMS - Optimize content according to SEO best practices- Deliver weekly / monthly content reports Startarium, an Impact Hub & ING Bank initiative, is the most resourceful online platform dedicated to educate and support early-stage start-ups, launched in 2016. Its content is structured in multiple functional modules – business instruments, online courses, interviews with Romanian entrepreneurs, a crowdfunding platform, mentorship, networking, incubation, and pitching. Afișează mai puține

  • Mentoring Program Coordinator

    Sept 2016 - Jan 2017

  • Digital Content Manager

    Sept 2016 - Jan 2017
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  DENT ESTET

  Nov 2017 - Sept 2018

  Digital Marketing Manager
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  STOICA.CO

  Jan 2020 - now

  We’re working towards building a better workplace where amazing people can do their best work while helping B2B tech and health companies drive revenue and scale online with value-driven marketing. We support your growth by: 📍Doing in-depths customer research and profiling📍Developing an inbound marketing strategy that focuses on your buyer’s journey and needs📍Building a conversion-driven website that acts as a growth engine📍Setting you up with Hubspot to manage and automate all your online marketing activities & assets under one powerful platformFor more than 10 years we act as partners for impactful organizations around the world. Together we have: ✅ Reached more than 30 million people worldwide✅ Achieved 10X growth in number of marketing qualified leads✅ Influenced opportunities and revenue in high competitive markets as health, IT services, environmental and societal impact initiatives, SaaS and technologies, and more. On top of that we love to learn continuously and share what we discover along the way through personalized trainings, workshops, and learning experiences.We’re here to help you accelerate your impact. Get in touch and let’s discuss how we can join forces! 🤝 Afișează mai puține

  • Head of Marketing

    Oct 2023 - now

  • Content Marketer

    Jan 2020 - Oct 2023
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  Marketing Takeover

  Feb 2021 - now

  Content Creator

  Bimonthly newsletter in which you will find experiments, marketing analysis, workshops, and real case studies on Romanian startups. Together with Irina Ianculescu, we review what we would improve and how we would grow the business if we were to take over.Check it out here ➡ marketingtakeover.substack.com