
Elena Krauzova
Journalist

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About me
Independent entrepreneur
Education
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Institute for Mergers, Acquisitions and Alliances (IMAA)
2020 - 2020Valuation Training with Professor Damodaran Valuation (certification)Understanding of the different methods for valuation and how to apply these with a specialfocus on companies in extraordinary and challenging circumstances
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Московский Государственный Университет им. М.В. Ломоносова (МГУ)
2010 - 2015Specialist business journalismLomonosov Moscow State University (MSU) is the highest-ranked university in Russia. Business journalism is part of the department of Media Theory and Economics, which has become the first in Russia among academical and scientific groups studying relations between society, economy and the media, as well as the theoretical foundations of economics and management of mass media.
Experience

Kommersant
Jan 2010 - Jan 2013JournalistKommersant is one of Russia's daily leading newspapers, distributed nationally. In 2010 Kommersant launched an bi-monthly edition "Kommersant Science" (print magazine and online version, currently - newsletter). Series of interviews with founders of technological companies, academic scientists, representatives of research institutes.

Firrma.ru
Sept 2012 - Sept 2015Observer, independent authorFirrma.ru was media for technology entrepreneurs, venture investors and IT companies united people with real experience in entrepreneurship or investing. Among special projects of Firrma were "Venture Awards Russia" and different rankings. - Participated in developing methodology of annual ranking of the most active VC funds in Russia, analysed VC firms' investment activity and strategies - Participated in developing methodology of annual ranking of the most active business angels in Russia, analysed private investors' investment activity and strategies, their portfolio dynamics- "The Biographical Encyclopedia" of 30 "heroes", recognisable in VC and startups field in Russia (young entrepreneurs, investors and experts)- "Startup guidebooks" dedicated to regional tech hubs in Russia (Saint Petersburg, Tomsk, Novosibirsk and others) Show less

RosBusinessConsulting
Aug 2013 - Apr 2015JournalistCovered startup/VC-connected topics in articles for RBC daily (the business newspaper, RosBiznesKonsalting): news and researches about Russia&CIS venture capital market, success stories of technological startups.

Slon.ru
Apr 2015 - Apr 2016ObserverObserver of Republic (ex - Slon.ru) magazine focusing on tech startups and VC-related topics.Republic has pioneered subscription model among media companies in Russia. Payments from readers (not advertisers) support focus on high-quality journalism with the latest news and in-depth analysis about technology, business and politics.- Analytical news stories related with key deals on Russian tech scene (examples are: Naspers' acquisition of Avito, Russia's leading classifieds site or Airbnb's acquisition of startup with Russian roots called Lapka) - Cover stories about Russian-borned tech startups with expansion to global tech market (from Moscow developers of nanofilters to Russian creators of stationary energy storage in Menlo Park)- Interviews in the question-and-answer format with internationally-recognised IT entrepreneurs great example is Q&A with Ratmir Timashev, cofounder of Veeam Software)- Special project "25 incredible startups" ("Russian engeneering innovative startups" gallery, explaining how in addition to mobile applications, games and instant messengers, projects are being launched to develop new materials, energy sources, industrial equipment and even electric vehicles) Show less

Forbes
Dec 2015 - Jul 2017Observer, editor of sections "Technology", "My own business"Forbes is a leading business magazine in Russia. Until 2015 it was published by the largest European newspaper company, Axel Springer, under license agreement with Forbes LLC. At the end of 2017 Forbes changed the owner to Russian publishing house ARTCOM Media.- "Cover stories" and interviews about tech entrepreneurs and their growing companies (e.g.Jetbrains, WayRay, Wheely, JobToday, Pixonic, spinoffs of Russian Quantum Center and many others), VC funds' strategies (Domain Associates, Addventure and others), analytical articles about growing tech trends, interviews with leading IT-businessmen in Russia and CIS, executives of IT-companies and tech companies (e.g. Google, Hyperloop, Farfetch) both from global scene and Russian market (e.g. Yandex, Mail.ru Group). - Investigative journalism applied to IT market in Russia, government interventions to tech scene and emerging capital markets specifics - Participated into preparations of key rankings, related with IT and tech entrepreneurship: ranking of franchises (based on perspectiveness for buyer), ranking of fast-growing internet companies (based on valuations), ranking of new-born brands (based on brand valuation and role of brand in the speed of business development), rating of Russian-born billionaires (assessment of wealth and assets, related with IT)- Active team member of working group developing "Forbes Young Russian billionaires school" - business "accelerator" enabling help startups to benefit from media coverage, mentorship and networking events supported by Forbes.- Special lector of events for popularization of "communications" for scientists and tech entrepreneurs (e.g. Moscow Institute of Physics and Technology - "Science in media" courses, Moscow PR School lectures etc)- Active organiser and moderator of sections/events related with emerging technologies fields and tech entrepreneurship (RIW (Russian Internet Week), CIPR conference, Sbertalks, РИФ+КИБ and others) Show less

Speedinvest
Nov 2017 - Mar 2019Associate- As a member of the team in Moscow office, developing VC fund's brand in local communities related with networks of tech entrepreneurs in Russia and Former Soviet Union countries (universities, academia circles, business incubators and accelerators, "alumni"s, regional hubs etc) and in PE&VC communities. Fueling media relations for fund's brand building ("Talks" in Inc.Russia series of analytical articles), participating as a speaker in events for tech entrepreneurs.- Deals origination (both outbound and inbound approach), initial selection, due diligence (reference calls, competitive research, market research, adoption of valuation technics etc)- Support VC fund's team in portfolio management of companies to enhance their value creation (business development, marketing&brand strategies) Show less
Licenses & Certifications

From Megatrends and Scenarios to Strategy
Copenhagen Institute for Futures StudiesOct 2019
Brand Management
Rotterdam School of Management, Erasmus UniversityMay 2019
Reputation management
Rotterdam School of Management, Erasmus UniversityOct 2019
Fundraising & Investor Relations
Invest EuropeJun 2019
Building&managing boards
Invest EuropeSept 2020
Foundation for VC Investment Professionals
Invest EuropeJun 2019
The art of company valuation: industry specificity
Высшая Школа ЭкономикиMar 2019
Corporate finances: current practices
Высшая Школа ЭкономикиFeb 2019
Сompany value creation
Высшая Школа ЭкономикиMar 2019
Value design and trend analysis
British Higher School of Art and DesignApr 2019
Volunteer Experience
Guest Lecturer
Issued by Letnya Shkola on Jun 2017
Associated with Elena Krauzova
Languages
- ruRussian
- enEnglish
- noNorwegian
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