Franca Lippitz

Experience

• 

  Aldiana GmbH

  Jan 2008 - Jan 2011

  Freelancer children- and sports Animation
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  Deutsch-Schwedische Handelskammer

  Jul 2009 - Sept 2009

  Intern Business Development

  Primary responsibilities included support in market analysis and conducting market outreach and sales support on behalf of Swedish clients with focus on conducting business with partners on the German market

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  Justus Liebig Universität Gießen

  Oct 2009 - Oct 2010

  Student Assistant for international relations

  Supporting administrative chair tasks, conducting research within the scope of research projects

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  Digital Performance GmbH

  Sept 2011 - Feb 2012

  Freelancer SEO

  Search Engine Optimization (SEO) - Creation of SEO content for off-page optimization, including blogs.

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  Zalando

  Feb 2012 - Oct 2013

  Event planning for new offices and logistics centers Press work for the Nordic marketCrisis management and Employer Branding Commencing with involvement in the core team during the launch of Zalando in Sweden and the Nordics, I subsequently assisted the operational team, with a specific focus on logistics centers. Participation of the launch of Zalando in Sweden (Design, optimization and business development)Customer data analyzes for customer optimizationAssistance in scouting and initiating initial dialogues during the location identification process and launch of new logistics centres

  • Assistant Corporate Communications Manager

    Oct 2012 - Oct 2013

  • Working Student Global Management Team Sweden

    Feb 2012 - Oct 2012
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  Topbonus Ltd.

  Oct 2013 - Oct 2015

  Coordinator Marketing Communication

  Planning, development and implementation of various online communication media such as newsletters, special mailings and competitionsPlanning and coordination of offline communication, including at airports and trade fairs Development and analysis of target group-specific communication concepts, as well as creation and maintenance of content for the topbonus websiteEvaluation and success control of the communication measures

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  Business Sweden

  Nov 2015 - now

  Strategy advice includesLead projects which develop business strategies and operationally support mid and large sized companies expand in Europe (focus Germany)Head of Retail and Food in Germany and BeneluxManaging a team of consultants in client projectsHeadhunting and Recruitment on behalf of clients for the German market Full responsibility for internal/external projectsFacilitation and promotion of project salesExtensive experience from working within the triple helix-context (private, public and academia) Show less

  • Project Manager Consumer Goods (Beauty & Fashion)

    May 2024 - now

  • Project Manager

    Oct 2019 - now

  • Project Manager EMEA

    Aug 2021 - May 2024

  • Consultant

    Nov 2015 - Oct 2019