Martha Adeleke

Experience

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  HNG Internship

  May 2020 - Aug 2020

  User Interface Designer

  - Collaborated with a team of designers to create a talent pool management app, enhancing efficiency in talent acquisition to save the company recruiting costs and connects talents with potential employers.- Partnered with fellow designers to design and launch MedBuzz, a mobile app aimed at assisting patients in managing their medications.- Designed a user-friendly website for a hotel booking company.- Developed and executed a highly effective social media advertising strategy in close partnership with teammates for a digital product on YouTube, leading to an increase in sales and reaching the largest audience within the team. Show less

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  KEO Wallet

  Nov 2020 - Apr 2021

  UX Designer

  - Spearheaded the responsive design of an app targeted at providing a savings solution tailored for underserved individuals in Nigeria.- Enhanced the customer experience by leveraging data-driven product objectives and competitor analysis to increase user satisfaction.- Collaborated with cross-functional teams to identify and implement optimal app features to boost user engagement.- Designed detailed wireframes and prototypes for evaluation of the savings flow with the target audience to improve onboarding and user adoption rate. Show less

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  LearnAM

  Apr 2021 - Jun 2022

  Product Designer

  - Led the end-to-end design of a mobile app focused on enhancing the digital and vocational skills of Africans for employment, successfully reaching 10,000 direct users within its initial six months of release.- Spearheaded the redesign of company websites, yielding a boost in online presence and a 45% reduction in bounce rate.- Increased user adoption by 78% through strategic marketing designs for social media campaigns and billboards.- Leveraged a user-centred design approach to conceptualize and develop intuitive and visually engaging prototypes, resulting in a 27% increase in user satisfaction and a 15% decrease in user-reported navigation issues.- Collaborated closely with engineers to identify product constraints during the design stage, reducing post-implementation design-related bug reports by 12%.- Partnered with the UX research team to conduct extensive user research and usability testing, leading to the identification of 12 critical gaps and opportunities for improvement in the product.- Implemented innovative design elements, including gamification and progress tracking, resulting in increase in user motivation and a 23% improvement in overall product engagement.- Prioritized inclusion during the design process, implementing text-to-speech functionality for users who cannot read written language to enhance product accessibility.- Developed a unified design system to accelerate the team’s productivity and ensure uniformity across all platforms, optimizing workflow efficiency and brand consistency. Show less

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  Reloadly

  Nov 2021 - Dec 2021

  User Interface Designer

  - Spearheaded the design of a travel booking website.- Collaborated closely with fellow designers and developers to ensure an seamless and user-friendly interface.- Actively engaged in market research activities, helping to identify pain points and product opportunities.

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  Azaman Global

  Apr 2022 - May 2022

  User Interface Designer

  - Collaborated closely with the business owner to define an optimal website scope aligned with business goals to increase conversions and revenue.- Crafted a responsive website design, strategically elevating the business's online presence.- Developed detailed prototypes and comprehensive style guides, ensuring a consistent and visually appealing user experience to reduce design-related bugs post-implementation.

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  Ypa Digital

  Jul 2022 - Dec 2022

  Product Designer

  Design Consultant at Sats App- Designed the referral system and cashback reward feature, resulting in a 65% increase in user acquisition and a 38% boost in customer retention.- Proposed market strategies that led to a 25% increase in user adoption, capitalizing on in-depth product knowledge and competitor insights.- Conducted field study with 8 participants to gather customer feedback; synthesized and designed against findings which reduced bounce rate for primary user flow by 15%.- Collaborated closely with the CEO and product manager to define and shape the scope of the KYC flow, referral system, and cashback feature. Show less

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  This Tech Thing

  Feb 2023 - Jun 2023

  Design Tutor

  - Coached 10 budding designers to increase their design proficiency.- Developed and delivered tailored design workshops and tutorials on best UX practices.- Provided constructive reviews and feedback on design projects.

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  Heroshe

  Oct 2023 - now

  Product Designer