Laura McGlynn

Experience

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  Mednetrix.com

  Jan 1999 - Jan 2000

  Webmaster

  • Designed and developed content-managed web sites for health care industry clients (ASP, HTML, graphic design)• Performed quality testing, wrote technical documentation, trained and supported users

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  Independent Consultant

  Jan 2000 - now

  Design / Technology Consultant

  Design and technology consulting with a focus on user experience, graphic and visual design, wireframing & prototyping, and web development with WordPress.

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  Office Depot

  May 2000 - Nov 2005

  Developer / Analyst

  • Team Lead for the officedepot.com user interface team• Led the requirements-gathering and design effort for 3rd party search implementation on two retail web sites• Presented design concepts and defined site enhancement requirements

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  Tracfone Wireless, Inc.

  Nov 2005 - Jan 2006

  Consultant

  • Team member of a multi-million dollar online project to increase related revenue by 80 - 100% over first 12 months that touched all core areas of the business’ operations and applications• Perform requirements analysis, customer experience analysis, user interface design, and content development• Develop marketing plan to increase customer retention and new business generation related to project enhancements

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  TelePlus Wireless

  Jan 2006 - Aug 2006

  Channel Manager, Online Sales & Marketing

  • Developed initial strategic online marketing and sales plan for increasing customer acquisition and retention, leading to an increase of 50% in new activations and a 20% decrease in churn• Defined and measured key metrics for determining success of sales and marketing strategies and campaigns in both retail and online channels• Analyzed business requirements and managed projects for IT enhancements to support sales & marketing initiatives

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  Restaurant Services, Inc.

  Aug 2006 - Mar 2010

  Manager, eCommerce & Usability

  • Functioned as the Product Manager for the Burger King system equipment purchasing website ($22M in 2008)• Gathered and analyzed requirements, developed wireframes and storyboards to illustrate the user interface, and generated project management and requirements documents• Assisted in requirements analysis, development, support and training related to the company’s Intranet site (built on Microsoft Office SharePoint Server 2007) with a focus on enterprise document management

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  Make Merry!

  Mar 2009 - Dec 2014

  Owner and Principal Designer

  Boutique custom design company focused on invitations, paper goods, favors and event design goodness for weddings and events. In later years, expanded into design and technology consulting geared towards creative small businesses and artisans.

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  RedPrairie

  Apr 2010 - Apr 2011

  User Experience Architect

  • As product owner, defined and prioritized requirements for the development of the new Blue Martini back-office suite of tools that manages e-commerce catalog data, promotions, pricing, site layout and content• Developed, implemented and evangelized an object-oriented, componentized, highly resuable presentation-layer framework (HTML/CSS/JS) for use in developing the Blue Martini e-Commerce product suite

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  Floridian Social

  Jun 2011 - Dec 2016

  Managing Editor

  Co-founder, writer, editor, promotions and manager of operations for Florida's top wedding blog and local vendor guide.- Built an audience of 40K monthly unique visits, 60k monthly pageviews, 6.5k facebook fans, 2k twitter followers, 2k instagram followers (in 2015).- Developed a supportive and highly engaged network of 200+ local industry professionals by hosting monthly networking events, organizing collaborative projects, and managing and promoting social media groups.

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  Social House

  Jan 2015 - Dec 2018

  Founder and General Manager

  Founder/owner and general manager for Social House, a mixed-use coworking and event space in South Florida with a focus on providing a work/life community-based environment for creative entrepreneurs.- Designed and managed a gut renovation of the commercial building, resulting in a purposefully built, multi-functional space customized to the specific operations of the business (coworking, venue, bar).- Managed a team of onsite staff, overseeing business development efforts, directing operations, planning workshops and social events, and handling all advertising, marketing and social media campaigns.- Managed operations of a casual event-driven wine bar, including wine purchasing and sales, frequent public events, private event catering and venue management.- Made introductions, provided professional development opportunities, and nurtured an inclusive and comfortable environment for our members. Show less

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  View + Vine

  Jan 2017 - now

  Co-Founder and Creative Director

  Creating and sharing inspirational experiences for those traveling to and living in Oregon's wine country.- Purchased, designed and managed the gut renovation of three charming older homes in Newberg and McMinnville, converting them to upscale, purpose-built and licensed wine country vacation rentals.- Researched area businesses, made connections and designed an area guide focused on sharing experiences our guests will love.- Lead the renovation of a vineyard estate and micro-winery in the Chehalem Mountains to provide lodging and unique tasting and learning experiences- Now offering complete travel planning services for visitors to Oregon's wine country, the pacific northwest, and beyond Show less

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  Beaux Frères

  Apr 2021 - Nov 2021

  Winery Guide

  Assisted the tasting room team during the busy summer season with a focus on creating memorable tasting experiences, developing loyal customers, and driving direct-to-consumer sales of a world-class fine wine brand.

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  The Town Cellar

  Dec 2022 - Aug 2023

  Sales Team Member

  Engaging and assisting clients with product selections and purchases at a store with a highly curated selection of smaller-producer wines, spirits, craft beer and cider.