Juan Daniel Herrera

Experience

• 

  Lamar Advertising Company

  Oct 2012 - Nov 2012

  Marketing Student Consultant

  Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 315,000 displays across the United States, Canada and Puerto Rico.• Assist the Lamar Corporate Marketing Department in creating a campaign for RoadNinja, an interstate travel app created and maintained by the marketing department, for a re-launch of the product. This consultive work included marketing an existing brand in a new light with a focus on call to action.• Work with the RoadNinja branding guidelines to create an integrated marketing campaign that featured outdoor advertising as the focal point, with PR, social media and promotional item tie-ins. Show less

• 

  Louisiana State University

  Oct 2012 - May 2013

  Sales Representative

  The Office of Student Media is home to LSU's five student-produced media outlets, which provide news, information, and entertainment to the campus and hands-on learning opportunities for students.• Find local and regional businesses interested in advertising in the university's newspaper, The Daily Reveille.• Manage partnerships between local or regional businesses and LSU student media. Develop campaigns and media plans to pitch to clients.• Supervise the production of design pieces. Manage the creative and design assets from the client and work with the creative department to meet publication deadlines. Show less

• 

  The Day Group

  Sept 2013 - Nov 2014

  Design and Account Services Intern

  The Day Group is an advertising agency with over 20 years of experience in marketing. I was in charge of multiple projects which included:• Design mock-ups and campaigns to pitch to clients and prospects. Work for clients such as the Baton Rouge Metropolitan Airport, American Gateway Bank, Martin Ecosystems and The Dunham School.• Recommend social media platforms where clients could effectively reach key consumers and audiences. Develop strategies for said platforms and determine KPIs to measure success based on the objectives of the campaign. Manage these social media platforms, provide analytics about the audiences and schedule content for each platform.• Social platforms and tools used included Facebook, Twitter, LinkedIn and Hootsuite. Long-form content platform used included Wordpress and Squarespace. Show less

• 

  Wunderman

  Feb 2015 - Sept 2016

  Global Communications and Content Associate

  Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. • Work directly with the Global Chief Marketing Officer and the global leadership to plan and execute a wide range of marketing initiatives for a digital agency network with 175 offices worldwide.• Lead, design and develop creative projects for digital and print channels such as websites, email communications, presentations, infographics, photo-shoots, videos and invitations.• Manage and maintain global digital platforms including the website, intranet and social media. Develop strategies and launch paid media campaigns for the latter.• Administer the branding and marketing assets of the agency. Revamped a platform within the agency’s intranet that made them readily available to the entire network 24/7.• Serve as a liaison and translator for our Latin America region to advance global projects and initiatives in the region. Show less

• 

  DiGennaro Communications

  Oct 2016 - Apr 2018

  Digital Designer

  • Supported the executive team with the production of marketing assets including websites, emails, print materials, presentations and event collaterals.• Led the creative and art direction of the agency’s website update. Managed, gathered and developed all the visual assets for the site.• Led and designed the agency’s updated branding including its deck template, letterhead and marketing materials, as well as the agency’s first visual guidelines for its social media presence.• Created data visualizations and infographics for both internal and client-facing projects. Show less

• 

  Freelance

  Jan 2018 - Sept 2022

  Freelance Multimedia Designer
• 

  Parsons School of Design - The New School

  May 2018 - Oct 2018

  As web developer, I helped the Elab team manage their websites and developed custom code in HTML, CSS and Javascript to display visual assets created offline.I also worked with D3.js, a javascript library, to visualize the alumni data gathered for this project. Teach design and technology concepts and best practices to incoming MFA Design + Technology students.

  • Web & Data Visualizations Developer

    May 2018 - Oct 2018

  • Graduate Teaching Fellow

    May 2018 - Jun 2018
• 

  Territorial Empathy

  Nov 2018 - Aug 2021

  Design Technologist

  Territorial Empathy is a non-profit organization that aims to mediate social and urban conflicts through empathy based spatial research, data science, and design recommendations generated for the advancement of equity, advocacy, and improved quality of life.

• 

  Access Brand Communications

  Jul 2019 - now

  • VP, Design

    Sept 2022 - now

  • Design & Creative Technology Director

    Feb 2020 - Sept 2022

  • Senior Design Technologist

    Jul 2019 - Feb 2020