Lasse B. Rask

Experience

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  Xerox

  Jan 1996 - Jan 2001

  Key Account Manager

  For more than half a century, Xerox has been the market’s leading supplier of document technology and service. It is continuously building on its tradition for innovation. Xerox is the world’s leading supplier of solutions for business processes, document control and global servicesI chose to accept a position as Key Account Manager in Xerox, to learn everything there is to know about professional sales.Main areas of responsibility:•Responsible for the budget for sales of Xerox products, with a focus on New business•Conducting the weekly internal product and sales training •Monthly reporting of commercial results to company’s sales manager Show less

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  IC Gruppen A/S

  Jan 2001 - Jan 2005

  Sales Manager

  IC Gruppen A/S is an IT consulting house that specializes in maintenance and support of IT for small and medium-sized businesses. IC Gruppen functions as an external IT department with a free telephone help desk, and customer visits as often as is necessary. Or as expert help that can supplement the IT administrator.In this company, I got the chance to transfer from a position as a salesperson, to having the overall responsibility for sales and the management of the sales team.Main areas of responsibility:•Management of a dynamic sales team •Responsible for IC Group’s business development with focus on New business•Development and implementation of salespeople’s budgets, and sales and product training •Reporting commercial results to the company’s CEO•Responsible for selection and negotiation with various suppliers / distributors Show less

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  Ingram Micro

  Jan 2005 - Jan 2006

  District manager

  Ingram Micro Danmark is a subsidiary of the family-owned Ingram Micro USA, which operates as a wholesale company delivering IT products to Danish vendors, through close contact with the leading IT producers.Main areas of responsibility:•Development of Ingram Micro’s business relations with the leading IT vendors in Denmark•Development and implementation of vendor budgets and business terms for both hardware and software•Reporting commercial results to the company’s sales director•Creation of activities to promote sales, in collaboration with the company’s other departments, e.g. marketing Show less

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  Mitsubishi Motors

  Jan 2006 - Jan 2011

  Regional Manager (K. W. Bruun Import)

  MMC Danmark A/S (Mitsubishi Denmark) is a part of the group, Interdan Gruppen A/S, and imports Mitsubishi cars, original spare parts and accessories to the Danish market.As Regional Manager for Mitsubishi Danmark A/S, my primary tasks included management of the key personnel in approx. 20 Mitsubishi dealers and service garages. This included making plans and budgets for the dealer network, as well as follow up and sparring concerning achievement of results. In this position, I drew on my analytical and collaborative skills to get the figures and resources to interact. Main areas of responsibility: •Management of 20 Mitsubishi dealers and workshops’ key personnel, laying-off of dealers and appointment of new dealers in the region.•Responsible for the budget for Mitsubishi Danmark’s business development in the region•Development and implementation of the dealers’ budgets for car sales, spare parts and accessories.•Development, implementation and quality assurance of processes•Reporting the region’s commercial results to the company’s top management•Ensuring the dealers’ fulfillment of the Corporate Identification, Brand standards and customer satisfaction analyses.Projects: Developed and implemented AutoPart Trading (APT) in 2010, as an independent business unit under Interdan Bil A/S, that complements the dealer retail network of consumer-related products that do not cannibalize the original product range. In this position, I was responsible for the P&L, managing the 7 employees attached to the project, development and execution of the company's strategy plan, finding new and strengthening the commercial relationship with existing suppliers. Show less

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  MAN Truck & Bus AG

  Jan 2011 - Jan 2012

  National Sales Manager

  MAN Last & Bus A/S is part of the Volkswagen group of companies and employs approx. 240 employees in Denmark, divided between the headquarters in Greve, six branches and three privately owned dealers. The company imports, sells and services trucks on the Danish Market.Main areas of responsibility: •Operational execution of the company’s strategy plan, to reach budgetary and market share targets. •Establishing the right team and developing the competences of the sales organization to meet customer expectations of a value based truck seller. •Development, implementation and quality assurance of the processes. •Reporting business results to the group’s executive. Show less

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  Iveco North Europe & Baltics

  Jan 2012 - Jan 2017

  Senior Sales Manager

  CNH Industrial is part of the Fiat group and employs approx. 68.000 employees in more than 190 countries. The company manufactures, sell and service Case & New Holland construction and agriculture machines and Iveco Trucks.Main areas of responsibility: •Defining of Global as well as individual targets for revenue, volume, AGP and Market share.•Determination of terms & condition at dealer/branch level•Develop commercial conditions at dealer/branch level•Support and manage achieving the company P&L targets•Leading the team of Sales managers and coordinate the dealer/branch salesman and office team.•Supporting and managing the sales force, to reach company objectives. •Weekly reporting of the Nordics & Baltics results to the group’s executive.•Supporting the local sales/marketing campaigns and activities in prospecting customers.•Support network development in increasing potential deployment and growth of market share. •Leading and develop the customer prospection program at Branch and dealer level Show less

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  Renault Danmark

  Jan 2017 - Jan 2017

  Sales & Deployment Manager

  Renault Group is the world fourth biggest car manufacture with more than 120.000 employees worldwide. Renault produce and sells passenger and commercial vehicles under three brands: Renault, Dacia and RSM (Renault Samsung Motors). Renault Denmark that employs 23 people, is a subsidiary of Renault Nordic AB in Stockholm.Main areas of responsibility • Regularly KPI reporting, to the board in Stockholm.• Build the company dealer budgets.• Achieve the brand market share accordingly to the budget.• Dealer Animation (Sales Incentives etc.)• Ensure production and stock fit with sales volume.• Lead generation, as well as the dealers handling of leads.• Tele marketing activities.• Be the link between marketing and sales department. Show less

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  AGCO Corporation

  Jan 2018 - now

  • Area Aftersales Commercial Manager - East Asia

    Feb 2023 - now

  • Aftersales Commercial Manager - Danmark

    Jan 2018 - Feb 2023