
Hayley Toler
Administrative Assistant

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About me
Empowering people to be the best versions of themselves
Education

Cal State Fullerton
2008 - 2013Bachelor of Arts (B.A.) History
Experience

Firebrand Media, Laguna Beach, CA
May 2011 - May 2012Administrative AssistantCoordinating daily, weekly, and monthly content for the Laguna Beach Independent, Laguna Beach Magazine, Newport Beach Magazine, Bespoke Magazine and Coastal Real Estate Guide. Integrating compelling content into social media outlets and Mail Chimp. Writer, researcher, and photographer on articles featured in many of Firebrand Media's publications.Assisted in coordinating and marketing Firebrand Media's various events, including fundraisers for SchoolPower at such prestigious venues as the Montage Laguna Beach. Show less

Hampton Salon
Jun 2012 - Nov 2014Assistant ManagerProvided superior customer service for high-profile clientele, tracked orders and inventory, as well as managed booking and accounting for over 30 stylists both commission and booth rental. Met with sales representatives from multiple product companies, created marketing campaigns for new products, and was a decision-maker in purchasing product.

Yoga Shakti Wellness Centers, LLC
Nov 2014 - Oct 2015Buying ManagerManaged high-end boutiques at two locations. Developed weekly/monthly reports; consistently met individual sales goals; trained and motivated staff members to meet sales goals. Delivered high quality customer service. Maintained inventory and made purchases; attended trade shows and met with buyers to keep up to date with the latest trends in active wear.

YOGASMOGA
Oct 2015 - Jan 2017Retail Experience & Marketing ManagerAdvanced to manager from assistant manager and opened a new storelocation; increased sales volume to become third-highest-grossinglocation of 12 outlets. Reorganized the sales floor to meet companydemands. Recruited, directed and supervised employees engaged insales, inventory-taking and reconciling cash receipts. Determined staffpromotions and demotions, and terminated employees when necessary. Completed weekly schedules according to payroll policies. Trained staffto deliver outstanding customer service. Analyzed marketing information and translated it into strategic plans. Created and implemented marketing plans which included events like fitness classes, private shopping events, trunk shows and community outreach activities. Worked closely with the district manager to formulate and build the store brand. Designed and created assets and images for social mediaand email marketing. Used Basecamp to implement projects, createmarketing reports, manage customer orders, communicate and providereports to New York office. Show less

Peloton Interactive
Apr 2017 - nowShowroom Manager2019 Peloton Showroom of the Year. Self-motivated and customer-centric, I drive business and make lasting connections with Peloton members and Peloton team members. Knowledgeable on both brand and business, I lead my team to victory through fostering and maintaining a high-energy and effective environment. I take pride and joy in being an active Peloton home rider. I thrive in fast-paced, competitive environments while consistently exceeding expectations.

CorePower Yoga
Mar 2018 - nowInstructorC2 and Yoga Sculpt
Licenses & Certifications

200 Hour Yoga Alliance Registered Yoga Teacher
Yoga Alliance- View certificate

Supply Chain Logistics
Rutgers UniversityJun 2025 - View certificate

Supply Chain Analytics Essentials
Rutgers UniversityJun 2025
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