Carolina Aparicio Huizi

Experience

• 

  ARS Publicidad

  Jan 2004 - Jan 2007

  Copywriting.Creation of advertising campaigns for radio, press, television.Follow-up of ongoing marketing campaigns.Preparation of presentations for potential clients. Drafting Creation of advertising campaigns for radio, press, television. Follow-up of ongoing marketing campaigns Preparation of presentations for potential customers

  • Creative copywriter Jr. ARS Publicidad

    Jan 2006 - Jan 2007

  • Jr. Creative Copywriter ARS ADVERTISING

    Jan 2004 - Jan 2006
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  H&M

  Aug 2008 - Sept 2018

  Responsible for operations with national and international members and clients.Management of executives' agenda.Receive and manage correspondenceManagement of the monthly invoicing process, issuance of invoicesClient onboarding, internal contract formalization procedures, follow-up, expiration dates.Responsible for managing and controlling the back office teamControl and settlement of the billing of customers and suppliers.Management and control of inventories and warehouse stock.Training, management and support in consolidating the back office teamManagement of airline tickets, car rentals, hotels and other services in national and international destinations.Experience working with Microsoft OfficeExperience working with AMADEUSLogistic Show less

  • Sales Advisor at H&M

    Nov 2011 - Sept 2018

  • Administrative Assistant Front Office at H&M Head Office

    Jan 2009 - Oct 2011

  • Sales Advisor at H&M

    Aug 2008 - Jan 2009
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  Rent Style Apartment

  Jan 2015 - Dec 2018

  Business Development Manager at RENT STYLE APARTMENT

  B2B Marketing.CRM Customer Relationship Management: HubSpot.Optimization of production processes with the creation of manual operations and procedures.Management of executives' agenda.Administrative methods.Business management.Customer service manager, solving complex problems quickly and gaining customer loyalty.Responsible for continuous improvements based on data analysis with a customer-centric approach.Reservation management in an operational system within the proper website.Booking tracking and proper allocation.Expert advice to customers Show less

• 

  Scenikus

  Oct 2018 - Aug 2021

  Creation of digital communities.Campaigns coordination from initial stage to delivery.CRM and EmailMarketing.Supervision of traffic processes. Generation of high value leads.Recruitment of 100 professionals as brand ambassadors.Mentoring of ambassadors in their communication strategies.Inbound Marketing, B2B project.Commercial relationship management in search of trends.Strategy, planning and interviews. Artist User Research BenchmarketingDatabase management and CRM: HubSpot.Lead generationEmail Marketing: MailChimp.Merchandising of the artist's products within the platform. Generate user actions on social networks to drive traffic to the platform.Participate in the execution and monitoring of the marketing strategy.

  • Digital Marketing Manager at Scenikus

    Sept 2019 - Aug 2021

  • Digital Marketing Junior at Scenikus

    Oct 2018 - Sept 2019
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  Acirfa Shipping International SL

  Mar 2023 - Aug 2023

  Google Ads Specialist, Digital Marketing Manger at Acirfa Shipping International

  - Digital marketing and strategy: Development and oversight of high-performance search engine marketing (SEM) strategies with a main focus on Google Ads and LinkedIn Ads to attract potential B2B customers and generate qualified traffic to the landing page. - Campaign management: planning, launching and monitoring multiple paid advertising campaigns, optimizing bids, ad creatives and targeting parameters to ensure maximum return on ad spend (ROAS) and achieve key performance indicators (KPIs).- Data analysis: analytical readoning and business analysis- Web analytics: development and administration of web analytics tools such as Google Analytics, Google Data Studio, Google Search Console and Google Tag Manager.- Budget management: managing advertising budgets effectively, allocating resources strategically to achieve business objectives and meet ROI targets.- Market research: constant updating with industry trends, competitor activities and emerging digital marketing channels to stay ahead of the competition.- CRM: optimizing CRM systems and leveraging data to drive business growth, customer satisfaction and retention in the B2B market segment for the Spain market. Show less

• 

  Google

  Jan 2024 - now

  As a Senior Google Ads Account Manager for the Spanish Market, I strategically manage large accounts, overseeing a portfolio of more than 150 high-profile companies with an advertising spend exceeding €4 million per quarter.Strategic Consulting: I build trust-based relationships with clients, advising them on their business environment and advertising goals.High-Performance Campaign Management: I design and execute CPC campaigns, optimizing CTR, traffic, ROI, and conversions, always aligned with clients' business objectives.Opportunity Identification: I gather client and prospect requirements, validating opportunities using the BANT model (Budget, Authority, Need, Timing).Upselling and Cross-selling: I generate additional revenue through a consultative approach, offering extra Google Ads products and solutions to maximize results.Digital Marketing Strategies: I develop and implement strategic digital marketing plans, including Google Ads campaigns for large clients.Analysis and Optimization: I analyze portfolio data and develop long-term and seasonal strategies.National and International Business Growth: I drive growth for clients both locally and globally.ROI Specialist: I continuously improve the return on investment in advertising campaigns. Show less As a Google Ads Account Manager for Marketing Agencies in the Spanish Market, I manage a portfolio of over 35 agencies partnered with Google, overseeing an annual budget of €10 million.Consulting and Strategy: I provide customized marketing solutions to high-potential marketing agencies, helping them achieve their KPIs.Advertising Investment Optimization: I act as a trusted advisor to optimize advertising investment for agencies, maximizing campaign performance.Revenue Growth: I drive growth through Upselling and introducing new Google products and features.Goal Achievement: I consistently exceed sales quotas and deliver an exceptional sales experience.Market Analysis: I perform benchmarking, trend analysis, and seasonal analysis to drive campaign strategy.Account Optimization: I enhance campaign strategies and optimize client accounts using advanced Google Ads tools. Show less As a Google Ads Account Manager for end clients in the Spanish Market, I manage a portfolio of clients with a quarterly spend of €1.5 million, providing strategic consulting for small and medium-sized businesses.Customized Consulting: I develop marketing strategies tailored to different business models, identifying the specific needs of each client.Account Management and Optimization: I create and manage campaigns in Google Search, Performance Max, Display, Shopping, YouTube, and Apps.Strategic Advising: I provide strategies aligned with Google’s interests and client objectives.Analysis and KPIs: I optimize campaigns through data analysis and manage key performance indicators.Growth and Upselling: I drive revenue growth through the sale of additional Google Ads products and improved account performance.Recognition: Awarded Top Performance in the Spanish Market during the first quarter, exceeding sales and revenue targets by 120%. Show less

  • Google Ads Senior Account Manager – Spanish Market - Engage | Google Ads Project

    Oct 2024 - now

  • Google Ads Account Manager for Agencies – Spanish Market - Scaled | Google Ads Project

    Jul 2024 - Sept 2024

  • Google Ads Account Manager – Spanish Market - Scaled | Google Ads Project

    Jan 2024 - Jun 2024