Alexandra Hansen

Experience

• 

  Choice Hotels International

  Oct 2014 - Mar 2021

  - Acts as primary point of contact for the planning and execution of all tradeshow logistics at the Choice Hotels Annual Convention (6,500+ attendees); Responsibilities included: managing exhibitor registration process, developing communications and promotional materials for 300+ exhibitors; working directly with several key vendors and internal stakeholders before, during and after to ensure a successful, on-budget event; and the coordination and implementation of over $2M in sponsorships.- Collaborates daily with the Partner Services Account Managers to guarantee all contractual sponsorships and tradeshow booths are fulfilled, as well as the Business Development team to increase incremental booth and sponsorship sales. This resulted in an 8% increase in sponsorships, a 41% increase in incremental booth sales contributing to a 12% increase in total exhibitor booth revenue, amounting to an overall Convention Tradeshow revenue increase of 10% YoY, totaling 4.5M dollars.- Maintains and ensures our $900K Convention General Services Contactor MSA was executed properly. Saved the company thousands by catching overage costs, renegotiating more favorable contract terms and ensuring on-time payments to guarantee our post-show incentives were fulfilled.- Provides similar planning and execution duties as listed above for meetings/tradeshows at the Annual Winter Sales and Services Meeting, six Fall Regional Meetings across the U.S., Annual Ascend Owners Meeting, and our CHIEF prominent client event. All of which, had an overall revenue increase of 10-30% over the previous year and the highest effectiveness survey results to date.- Plans other internal and external facing events including support for Cambria brand grand openings and the Partner Services department international incentive trip. Show less - Oversaw the Major Accounts vendor category through daily account management.- Collaborated with various brand teams to ensure the timely execution of brand initiatives including the launch of new brand programs such as the Sleep Inn amenities program and Quality Inn touchpoints.- Negotiated pricing and distribution strategies for new products during initial planning stages of brand programs.- Worked with brand leaders and functioned as a liaison between Choice Hotels and the vendor community to help deliver the best services and products to our franchisees.- Created yearly marketing plans based on vendor contracts and ensure all deliverables are met.- Reviewed and approve exterior signage submittals for the North American region to ensure all trademarks are intact and process standards are upheld. Show less - Monitored the implementation and compliance of the Sleep Inn brand Action Plan/Property Improvement Plans (PIP) agreements within the defined portfolio (400 properties).- Proactively engaged with franchisees as a consultant to initiate planning for renovations to ensure on-time completion of PIP/Action Plan’s.- Reported and maintained detailed records and status notes for all Sleep Inn properties.- Review all design submittals to ensure products used meet the PIP requirements and adhere to the Designed to Dream specifications while maintaining an in-depth knowledge of the pre-approved interior design specifications.- Collaborated with internal stakeholders to ensure the success of the Designed to Dream program.- Interacted with the Franchise Management department during the PIP writing process for all newly executed Sleep Inn PIPs. - Consulted with the Brand Strategy team on a regular basis to preserve the overall strategy for the Designed to Dream program ensure all standards are upheld throughout the Sleep brand. Show less - Retained relationships with franchisees, internal stakeholders, and qualified vendors while directing processes for event triggers throughout the CPIP process when necessary.- Upheld CPIP Terms & Conditions, including in-depth knowledge of the pre-approved Truly Yours design package specifications.- Consulted with licensees on project milestones and outstanding items.- Responsible for tracking and recording data in Excel and delivering detailed meeting notes for department directors and meeting attendees. Show less

  • Senior Meetings and Events Planner

    Jun 2017 - Mar 2021

  • Specialist, Procurement Projects and Events

    Oct 2015 - Jun 2017

  • Specialist, Brand Programs

    May 2015 - Sept 2016

  • Administrative Support, Brand Programs

    Oct 2014 - May 2015
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  ASU+GSV Summit

  Nov 2021 - now

  Client Services Manager

  - Ongoing management of strategic partnerships with industry-leading companies, serving as a primary liaison between the GSV Partnerships team and our sponsor partners throughout the contract execution life cycle.- Rejuvenate the sponsorship fulfillment process by designing and implementing an online sponsorship resource portal to streamline communication strategies and asset/deliverable management.- Orchestrates best-in-class event planning and logistics, pivoting to virtual experiences as needed without disruption, to provide exceptional logistics and coordination for our partnership community.- Develop and manage custom timelines and processes for partner deliverables based on their strategic goals.- Collaborate and connect partners with various internal teams to curate collaborative program content and industry trends, ensuring seamless and timely communication.- Oversee various vendor contracts/relationships and provide recommendations for innovative solutions.- Coordinate with the host hotel regarding partner accommodations and event spaces, ensuring alignment with contractual obligations and negotiating terms as needed.- Conduct post-event evaluations, including partner surveys and ROI recap presentations, to drive continuous improvement and partner retention by consistently exceeding expectations. Show less