Catalin Barbuceanu

Experience

• 

  Helios International College

  Mar 2011 - Jan 2012

  Marketing Officer

  • Supporting the college’s archive function by archiving relevant marketing material.• Ensuring college management guidelines and policies are followed.• Assisting with the implementation of the marketing strategy with specific objectives and targets as agreed.• Managing and maintaining positive relationships with venue staff and media partners.• Supporting the overall marketing objectives of company both externally and internally.• Taking responsibility for originating and planning campaigns in conjunction with the Marketing Plan.• Developing promotional opportunities and ideas from conception through to delivery.• Reporting on campaigns and to ensuring effective departmental communications.• Providing regular information where necessary to assist with the compilation of reports for company.• Taking responsibility for specific campaigns as agreed with the Chief of Marketing i.e. venue specific campaigns and marketing and promotional events.• Maintaining liaison with external and internal suppliers, assisting in commissioning and delivery of marketing material.• Providing accurate and creative copy writing and proof reading skills as directed by the marketing manager and working to pre-agreed deadlines.• Ensuring that all printed promotional material is distributed effectively throughout different departments of college.• Managing the college’s databases through its Content Management System• Producing different marketing collateral in conjunction with the marketing strategy and as approved with the board of directors Show less

• 

  London School of Business & Finance (LSBF)

  Feb 2012 - Apr 2015

  Paid-for Digital Marketing•First point of contact for management and analysis of PG and EE PPC campaigns •Liaise with the digital team to monitor weekly budget, spend and CPC for all campaigns•Suggest efficiencies and test new PPC campaigns to achieve better overall performanceInsights and Analysis•Constant analysis of customer journey and student conversion to improve ROI for all marketing activities, working closely with sales team to monitor leads and customer life cycle•Monitoring direct conversions from visit-to-enquiry, enquiry-to-sale, and suggest achievable targets and improvements•Working alongside online marketing and CRM team to implement collection and distribution best practice – ensuring all activities are optimisedProduct Management (Development and Digital Focus)•Product development, naming, positioning and launch; ideas/strategy to create marketing collaterals promoting LSBF selling points•Putting together briefs for website content, initial emails, brochure and working with web agency and design teams to get them implemented, supporting online team with PPC managementThird Party / Remarketing / Affiliate•Banner and third party relationship management, working closely with the Affiliate Manager to act as primary liaison for all programmes•Brief and proof of artwork for all main search engines and other popular websites (e.g. guardian.co.uk, FT.com); re-marketing strategy•Development of online strategy in partnership with Online Marketing Team•Follow due diligence in message changes for existing remarketing banners/programmes, ensuring branding guidelines are met. PR, News, Social Media•Collaborate with the PR/Social Media Team to promote the PG courses on Facebook, Twitter, YouTube and Google+Website Management•Updating website•Creation of landing pages and micrositesMedia Planning and Buying•Research and sourcing of new media opportunities Show less - Executing the regional marketing plan - Maintaining and analysing marketing campaigns- Assisting in the execution of advertising campaigns (e.g. newsletters, posters, greeting cards, etc.) - Ensuring the execution of the eshots strategy- Implementing LSBF’s advertising program - designing and placing advertisements; negotiating contracts with media and working with designers on advertising campaigns- Maintaining regional websites- Ensuring that PPC and SEO initiatives in key European markets are delivering high levels of enquiries at good CPA.- Expanding LSBF's network of Direct-Buys, online, and Remarketing lists. - Ensuring that agents receive full support- Aiding business developers to organise visits to overseas schools, colleges and funding agencies, developing and following up productive relationships with the advisers and sponsors of high-fee international students (if required) - Developing and maintaining partnerships with universities and educational institutions in the UK and abroad including Study Abroad programmes- Monitoring progress against agreed targets, and updating the annual development plan in line with achievements. Evaluating and reporting on the effectiveness of overseas visits and monitoring the implementation of recommendations. Targets are in the form of revenues, student numbers conversion rates and leads- International student welfare with particular care taken to provide a client focused service- Effective liaising with the Advisory, Admissions, Administration and Accommodation Teams and to keeping up to date with services and courses provided by LSBF as well as providing full support to the regional directors in terms of travel logistics and arrangements- Meeting with the International Marketing Director and writing effective weekly, fortnightly or monthly activity reports as and when required- Advising the International Marketing Director on international opportunities and related decisions Show less

  • Senior Online Marketing Executive

    Apr 2014 - Apr 2015

  • International Marketing Executive

    Feb 2012 - Apr 2014
• 

  Sprinklr

  Apr 2015 - Mar 2023

  - Responsible for managing all of Sprinklr’s partnerships with Ratings and Reviews channels serving as the primary point of contact.- Manage R&R channel Alpha and Beta opportunities from initial conception and scoping to general availability status. - Collaborate with internal and external stakeholders (product, sales, success and marketing teams) to increase value realization of R&R channel functionality via the Sprinklr platform.- Advise internal Sprinklr product teams on strategic bets and allocation of development focus and marketing resources based on alignment of partner roadmaps and industry trends.- Provide industry insight to channel partners, based on knowledge of customer use cases to influence channel roadmaps and market strategy- Collaborate on joint innovation opportunities with social channels to further differentiate Sprinklr R&R channels value proposition in the market.- Track R&R channel API additions and deprecation requirements process and handoff to appropriate Product counterparts.- Participate in internal education efforts to ensure all field teams are aware of the key differentiators and capabilities of channel partners Show less - Authors business requirements for product improvements and new features for the products they support- Project management of custom enhancements for key clients- Owns certain operational processes required for the enablement or sales of the products they support.- Does market research to inform product and requirements planning.- Assists with tracking weekly release sprints and prioritizing required items for code releases.- Works with the QA team to ensure improvements, features and bug fixes are delivered for each release.- Authors documentation for newly released features.- Works with other areas of the business to ensure all documentation and marketing collateral is up to date. This includes working with Product Marketing to appropriately position the Product and develop any and all Marketing materials necessary to communicate the Product Offering to current or future Customers. It also includes supporting the Sales function by assisting Solutions Consultants in designing software demos, assisting in sales meetings and facilitating sales training of product features.Identifies new FAQs, documentation or processes required to improve product development and support provided to clients.- Works with other teams to ensure that client-specific projects are delivered successfully and on time. Show less Lead the full lifecycle of a Sprinklr project including, business analysis, functional specification, system design, platform configuration, testing, training, and defining support proceduresServe as an integrator between business needs and the Sprinklr solution by driving client discovery to gather all necessary requirementsProvide social insights and recommendations to support clients’ business practicesDesign and configure the appropriate Sprinklr solution to meet all requirements and that client expectations are fulfilled regarding platform use cases and functionalityResponsible for identification and inventory of customer process pain points and gaps in best practicesPerform accurate analysis and effective diagnosis of client issues and manage day-to-day client relationshipsEnsure that all client users are trained and educated properly and in a timely fashionEstablish a relationship built on trust with every client championComplete the execution of the software deployment in such a way as to anticipate future client needs or business requirements that may occurAssist the Sales Team in supporting new business growthIdentify, design and develop practice assets, blogs, and participate and present in industry eventsPerform varied and complex duties and tasks that need independent judgment, in order to implement Sprinklr products and technology to meet customer needsApply Sprinklr methodology, company procedures, and leading practices in all areas of work Show less ● Discover all of the requirements for new Sprinklr clients, to establish the success criteriafor implementations● Consult with customer and internal stakeholders to make recommendations for people,processes and technology that help our customers achieve their objectives● Design and configure the appropriate solution, so that all requirements are met and thatclient expectations regarding platform use cases and functionality are fulfilled● Ensure that all client users are trained and educated properly and in a timely fashion● Complete the execution of the software deployment in such a way as to anticipate futureclient needs or business requirements that may occur● Ensure that every client derives satisfaction and the most value possible from theimplementation experience● Support our Services Managers/Directors to ensure optimal client service as it relates toplatform performance, functionality, enhancements, and configuration● Maintain accurate, high-quality and timely documentation of implementation steps andactivities for internal and external partners Show less An expert on Sprinklr's product features, functionality, technology and content management, serving as the primary point of contact for a specific set of accounts, providing a combination of solution consulting and program management while acting as an internal advocate for customers. Also responsible for providing support and guidance when necessary to help customers achieve their business objectives. Responsibilities:· Develop a full understanding of each customers’ goals, expectations, and requirements and work to ensure that they are consistently exceeded, pairing goals with applications, features, and preferences;· Track customer KPIs and continue to provide recommendations and adjustments to maximize ROI;· Using best practices as the foundation, develop community engagement / management process and programs;· Coordinate with Moderation Services on content rules, transferring needs around regulating content, and relating necessary modifications over the course of the customer relationship when services have been contracted;· Monitor customer utilization and analyze content trends / sentiment in order to develop strategies to increase usage, adoption of Pluck solutions, and community membership retention and growth;· Conduct regular check-in calls for tactical items and prepare and present business quarterly reviews, positioning learnings and product developments to further goals and reflect on successes;· Serve as liaison with other internal organizations such as Product Development, Professional Services, Customer Support, Moderation Services, and Marketing;· Notify on content concerns that may require review and prescribe resolution;· Partner with CSM in identifying business opportunities and measuring customer health;· Retain an in-depth understanding of existing platform capabilities and the product roadmap, raising requests and bugs as needed, and escalating issues accordingly;· Coordinate additional customer training and support as necessary; Show less

  • Channel Partnerships Manager, Ratings & Reviews

    Jul 2019 - Mar 2023

  • Product Manager, Ratings & Reviews

    Nov 2018 - Mar 2023

  • Senior Business (Enablement) Consultant

    Apr 2016 - Jul 2019

  • Enablement Associate

    Jan 2016 - Apr 2016

  • Success Analyst

    Apr 2015 - Jan 2016
• 

  Emplifi

  Feb 2023 - now

  Senior Product Manager

  🚀 Product Strategy and Vision:Develop and communicate the product vision aligned with business goals.Define and execute a comprehensive product strategy for the Knowledgebase, considering market trends and customer needs.🌐 Market Research and Analysis:Conduct thorough market research to identify emerging trends and competitor landscape.Analyze customer feedback and data to drive continuous product improvement.🛠️ Product Development and Roadmap:Lead cross-functional teams in the development of features and enhancements.Define and prioritize the product roadmap based on business priorities and customer feedback.📈 Performance Metrics:Establish key performance indicators (KPIs) and regularly evaluate product performance against set goals.Utilize data-driven insights to optimize product features and drive user engagement.💼 Stakeholder Collaboration:Collaborate effectively with engineering, marketing, sales, and customer support teams.Build and maintain strong relationships with key stakeholders to ensure alignment on product goals.📢 Communication and Evangelism:Effectively communicate product updates and releases to internal teams and external users.Act as the product evangelist, both internally and externally, to promote the Knowledgebase and its benefits.🛡️ Risk Management:Identify potential risks and proactively develop mitigation strategies.Stay informed about industry regulations and compliance standards to ensure the Knowledgebase meets all requirements.🤖 Integration and Innovation:Explore opportunities for product integration with other platforms and technologies.Drive innovation within the Knowledgebase product to stay ahead of industry trends.🔄 Iterative Improvement:Implement an iterative approach to product development, with a focus on continuous improvement.Gather and analyze user feedback to make data-driven decisions for future iterations. Show less