Vickie Wang

Experience

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  Hangzhou Ideacome Internet Financial Co.,LTD

  Jun 2015 - Sept 2017

  Ecommerce Marketing Manager

  I. Social MarketingEnhance brand influence of AIG China and achieve performance objectives, through tools of social communication and promotion.1).Precision marketing: Use Taobao promotion tool (similar to DSP) to promote AIG china in Tmall channel; The click rate of creatives reaches to 3.5%, return of investment reached 6.2).Content operation: Send original contents to consumers by 微淘 and 服务窗( similar to Wechat but designed by Alibaba）for improving AIG customer loyalty; The proportion of regular clients in Tmall increased from 20.1% to 26.7%.3).Brand communication: Plan tmall campaign to motivate customers to share it in social media for strengthen interaction with customers; More than 5000 clients engaged in this campaign4). Social marketing: Plan events through outside channel and Confirm the creatives and content with creative and design agencies. Through customers data analysis, the number of clickers increased 10%5).Video advertisement: Participate in the project of animated video advertisement and report the communication materials performance through analyzing II. Team managementResponsible for recruitment and management in operations team and manage 10 members’ team to operate projects of China Life, Huarui Insurance, Sinatay Insurance and Happy Life Insurance. Achieve 120% expected performance in half year.In these cases, short-term accident insurance of Huarui ranked from NO.42 to NO.8 in search and ROI of China Life’s promotion reached 1.2 from 0.5 .III. Business NegotiationResponsible for business expansion in finance service and Win bid of PINNGAN HEALTH and HAPPY LIFE INSURANCE. Show less

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  AIG

  Sept 2017 - Oct 2021

  Digital Marketing Manager

  I. Customer Communications Development Define, lead, execute and manage the ongoing creation of integrated customer communications across all distribution and service channels and all social medias. Develop customer-centric marketing strategy and membership programs for various customer segments based on the customer insights through customer data analysis.  Create and manage customer communications that are informed by, and leverage, customers insights from previous research, NPS results, AIG China brand tracker as well as from product development research. Develop a social communications strategy that covers the full customer lifecyle from acquisition, growth, retention and service.II. Customer Communications Implementation Deliver social communications that are product specific and also meet the needs of all AIG China social distribution channels including (but not limited to) Agency, Sponsor marketing, digital marketing and aig.com.cn website content. Work with key stakeholders to ensure content is accurate and reflects customer, product, distribution, legal and compliance requirements. While not accountable for the content of marketing campaigns, ensure that there is strong integrated between marketing camapigns (including script positioning) and customer communications in order to deliver a seamless branded experiencee. Utilising local and global tools to increase efficiency and effectiveness of communication material (including DAB). Develop and maintain processes for the development of material - cost efficiently managing the costs of production and revisions and ensuring adherance to briefs. Ensure that identified strategic agencies build knowledge of AIG business and processes to improve the quality of communication material. Management reporting of communications material performance (usage, email/call volumes, complaints, feedback from customers, distribution partners) Use feedback to improve communications perforamcne Show less

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  AXA

  Oct 2021 - now

  Senior Brand&Product Marketing Manager