Marnie Gloor

Experience

• 

  Next Level Fairs

  Jan 2005 - Jan 2007

  Media Relations and Communications Strategist

  Spearheaded development of 44 art fairs in multiple East Coast markets through planning and implementation of business development activities. Cultivated, executed and managed marketing campaign projects across multiple industries including non-profit organizations, museums, galleries, financial advisors and press associations.Solely responsible for CRM efforts, including creating unique SCL-based CRM for company.

• 

  Denver Art Museum

  Feb 2007 - Oct 2008

  Curatorial Assistant

  Maintained daily administration for Painting & Sculpture Department including budgeting, managing work- flow, and coordinating with Denver Art Museum Public Relations Department on press releases & calendar listings.

• 

  Sapiro Art Consultants

  Jan 2008 - Jan 2009

  Business Consultant

  Managed long-term customer relationships with art collectors, architects, property developers, Home Owner Associations and construction professionals while leading public relation efforts, creative marketing endeavors and business development strategies.

• 

  University of Colorado Denver

  Jan 2010 - Jan 2011

  Adjunct Professor

  Taught Introductory Art History Courses for College of Arts & Media to 200+ undergraduate students. Prepared curriculum and lesson plans; prepared scripted/PowerPoint presentations and syllabus while grading approximately 200 papers with attention to detail and MLA format.Earned recognition for excellent teaching at University of Colorado, Denver in April 2010 with Golden Key Club Honorary membership

• 

  Catholic Health Initiatives

  Jan 2011 - Jan 2015

  National Communication Manager

  Developed and executed integrated employee communication strategies for the 2nd-largest non-profit healthcare system in the U.S. Successfully created, implemented, and optimized communication tools and vehicles, lean and rich, for each stage of a $2.6 billion internal employee initiative for CHI.Key Contributions:• Developed vision, strategy and tactics for employee engagement initiatives across CHI. Used multi-channel communication planning, unification of messages across traditional and digital platforms and created responsive design to ensure engaging employee experience.• Managed product development of intranet and mobile app to improve national communications to all 100,000+ staff. Created strategy to increase user engagement and retention by using SharePoint MySites, force-ranked email campaigns, SMS messages, mobile app and social media• Utilized email marketing tool to issue personalized newsletters to internal audiences.• Developed on-line strategy, timeline, and content updates and management of internal and external intranet sites, including SharePoint, Wordpress and OpenText. • Created campaign metrics and goals. Leveraged analytics and qualitative findings to inform strategic plans.• Ensured communication plans and messages were effectively targeted. Planned development, conception, creation, editing and distribution of a $2.6 billion program for 100,000 employees.• Designed a variety of communications deliverables including internal campaign materials, executive communications, project talking points and scripts, intranet content, and consumer-facing materials ensuring all materials aligned to brand standards.• Curated and supervised Senior Leadership Quarterly updates. Grew team engagement 800% across 11 states over 3½ years; achieved highly favorable feedback metrics.• Managed budget and optimized resources to maximize ROI potential. Show less

• 

  SCL Health

  Apr 2015 - Dec 2017

  Program Manager, Digital Services

  Responsible for supporting the development, implementation, and evaluation of SCL Health's digital strategy in support of the mission and business goals. Areas of focus include managing systemwide web strategy; maintaining online engagement platforms; applying current SEM/SEO practices; and tracking, analyzing and reporting digital metrics. Ensure all digital platforms are operational, efficient and user friendly for key stakeholders.Key Contributions:• Supporting a system-wide digital strategy of SCL Health that establishes a consistent design, architecture and maintenance process for SCLHealth.org, The Landing and all other online content and engagement platforms.• Collaborative team work to ensure the Digital Services team provides direction, product and counsel that is of value and in support of SCL Health’s goals and objectives.• Support the functionality, design and content updates to SCLHelath.org, The Landing and all other online content and engagement platforms. Ensures standards for timelines, quality and brand identity are met.• Apply current SEM/SEO practices to maximize the impact of SCL Health’s online marketing campaigns. Continuously track and analyze digital metrics and make recommendations to improve online results.• Perform systemwide content execution and updates to enhance the value of digital platforms for key stakeholders, including associates, patients, community members, physicians, referring physicians, and potential recruits.• Partnering with local care site Marcomm associates to inform them of best practices and to recommend possible improvements to care site digital platforms. Show less

• 

  University of Denver

  Jan 2018 - Jun 2020

  Director, Digital Communications

  Asked to develop and build an integrated digital presence to advance University of Denver's marketing and communications efforts. Aligned and engaged with key administrators across campus to identify and broadcast messages for the University’s communications channels as well as developed and implemented a strategy for the University’s digital presence. Key Contributions:• Lead the strategy, execution, and implementation of all digital communications for University of Denver, including the web presence, analytics, marketing automation, and social media. • Developed integrated marketing communications plans for product launches (online learning opportunities, badging credentials, new courses, etc.) as well as digital and mobile offerings.• Work closely with executive leadership to ensure an integrated and strategic approach to all aspects of DU’s digital presence. • Lead the dissemination of messages and digital/social media traffic between the University and key stakeholders including prospective students, alumni, and others. • Serve as the point person with vendors and cross-campus clients for all digital marketing efforts, including content management system implementation, paid online media, search engine marketing, interactive marketing, and internal/external partnerships. • Track the impact of DU’s digital presence via analytics.Earned recognition for Caring, Leadership, and Solution Seeking at University of Denver in June 2020 with a C+V's You Rock Award, submitted by one of my amazing direct reports. Show less

• 

  Visa

  Oct 2020 - now

  Responsible for the complete program management of key product initiatives, as well as other business analysis efforts, participation in financial and forecast management, annual planning, and KPI management.Key Contributions:• Performed program manager duties for Visa Digital Enablement (VDE) Lite App, realizing General Availability of product in May 2023. Additionally, supported VDE Lite App released for key DPS and Visa special events as needed.• Acted as program manager for Digital Emergency Card Replacement for the GCAS product, working with various Visa key stakeholders.• Developed key documentation deliverables (Service Activation Guides) for major product implementation efforts in partnership with Product leadership, Global Readiness and Client Service Implementation resources.• Acted as program manager for Visa Digital Card Display API product, working with various Visa key stakeholders. Also supported, as needed, Visa In-App Provisioning API product.• Supported Digital Enablement Solutions’ Senior Director of Solutions Management in commercialization efforts for VDE SDK solution across Visa’s five regions.• Managed GTM strategies and implementation deliverables on Visa Biometric Authentication App in European Show less

  • Senior Manager, Solutions Management

    Jul 2023 - now

  • Manager, Solutions Management

    Oct 2020 - Jun 2023