Catherine Liow

Experience

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  Lead System Sdn Bhd

  Dec 2008 - Dec 2012

  Retail Executive

  Administrative work relating to sales reportsGenerated sales leads and followed up with existing customersBranch management and customer services (after sales support)

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  MyFreelys Marketing Sdn Bhd

  Dec 2012 - Sept 2015

  Business Development Executive

  Managed and trained 10 sales consultants Administration tasks for the business development departmentGenerated sales leads and followed up with existing customersOrganised and participated in business seminars, workshops and exhibitionsCreated company and product branding and took care of social media marketing

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  YC Pang, Chong & Gordon Advocates and Solicitors

  Oct 2016 - Aug 2017

  Senior Marketing Administrator/ Business Development Manager

  Established standard operating procedures for the firm's operation and marketing departmentImplemented and designed a commission scheme for the marketing department and an annual staff performance review systemIntroduced legal software to enhance the efficiency and effectiveness of employees and provided the required training and support to staff Personal assistant for the employer Relationship manager for bankers, customers, law clerks and lawyers on conveyancing mattersData collection and analysis on potential territory and clients and data analysis for marketing sales and collectionAdministrative functions, such as letter preparation, minutes taking, data entry, etc Staff recruitment and team buildingParticipated in management meetings Show less

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  Sharpeye South Ltd

  Sept 2017 - Jan 2019

  Sales & Marketing Representative

  • Generated new sale leads and follow up with existing customers. • Administrative task such as quotation design and follow up. • Attended site visit with installer for site measurements and coordinator between installer and customers. • Follow up on account payment schedule. • Handle complaints and enquiries from customers• Prepared and submitted tender projects• Created marketing materials such as flyers, pricing list, products list, etc.

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  Dai's Food Ltd

  Jan 2019 - now

  Marketing Manager

  • Planning and developing yearly marketing plan, objectives and goals, market budget and marketing strategies, policies• Advising STORES on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the products. Planning and advising FOODSTUFFS on advertising strategies and campaigns to reach target markets, create consumer awareness and effectively promote the products. • Market research to identify the market demand for new products, involved into new products development. • Supporting the business growth and monitoring the marketing policy and maintaining the marketing positioning.• Coordinating the production of advertising campaigns. Such as artwork, copywriting• Managing the team at Wellington region and South Island and demonstration contract staff.• Responding to customer enquiries through Facebook or company business email.• Analysing data regarding store performance patterns, interpreting data and predicting current and future market trends.• Social media strategy and management. • Oversaw products planning and demand management and work closely with the production manager in order to maintain an adequate stocks level• Developed and implemented favourable pricing structures balancing the company objective against Foodstuffs/ Woolworth target under the inflationary challenges. Show less