Şenol Şardan

Experience

• 

  Hilton Istanbul Bosphorus

  Jul 1994 - Nov 1997

  Receptionist
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  Çırağan Palace Kempinski Istanbul

  Jul 1999 - Oct 2000

  Night Manager

  Night Manager Main objective is to ensure the cooperation and the coordination of the employees of several departments for the outstanding service during 23:00- 07:00. by;- Monitoring in house activities - Solving guest complaints.- Supervision of night team- Preperation of night reports- Take action in emergency situations- Reporting to Front Office manager

• 

  Pfizer

  Jan 2004 - now

  - Responsible for maintaining relationships pharmaceutical warehouses , for the entire portfolio of the company, especially the hospital products (i.e;Eraxis, Vfend, Tygacil, Zyvoxid, etc.) & rare diseases products (i.e; Refacto, Benefix, Genotropin, Somavert, etc)- Achieved private hospital sales agreements which demonstrates 20 % increase in 6 months compared to previous year sales. (The products did not have generics last year)- Clearly defined and get approval for the tender procedure in the first 3 months- Applied different business model to generic product (Tygacil) and leverage to surpass the budget - Providing not only necessary information about the comparisons of bidding prices in the tenders but also gathering price intelligence for upcoming ones as well.- Gathering insights form the competition regarding the tender business and sharing them with the relevant business units.- Maintaning the stocks of theproduct in the wholesalers' on the optimum level.- Contributing for achieving the monthly sales budget of the business unit by wholesaler activities.- Participating in defining the principles and strategies for the rules of conduct between company and the pharmaceutical warehouses.- Planning the sales budget in accordance with the regional sales objectives.- Determining the monthly sales forecast with the coordination of district managers- Regularly visiting the warehouses and applying trade channel activities.- Following the financial positions of the warehouses and providing datas for the relavant departments.- Coordinate the orders, shipments, payments and returns between the company and the warehouses.- Following and reporting the competition in trade channel activities.- Representing Pfizer in the chambers, official health institutions and specialty association within the defined territory. - Starting and completing the reconciliation processes on periodical basis Show less - Responsible for Middle Anatolia and North-Eastern Black Sea region.- Maintaining relationships among 22 Pharmaceutical warehouses.- Participating in defining the principles and strategies for the rules of conduct between company and the pharmaceutical warehouses.- Planning the sales budget in accordance with the regional sales objectives.- Determining the monthly sales forecast with the coordination of district managers- Regularly visiting the warehouses and applying trade channel activities.- Following the financial positions of the warehouses and providing datas for the relavant departments.- Coordinate the orders, shipments, payments and returns between the company and the warehouses.- Following and reporting the competition in trade channel activities.- Representing Pfizer in the chambers, official health institutions and specialty association within the defined territory.- Coordinating and finalizing the campaigns. Show less - Key Account Manager of Rare Diseases business unit- Responsible for Hemophilia, Growth Hormone, TTR-FAP, Immune-supression drugs.- Planning and executing the customer visits with field force members.- Determining the insights of the Key Opinion Leaders and segmenting these customers.- Focusing on creating and raising the awereness of TTR-FAP within described specialty groups.- Organising multidisciplinary meetings to increase the awereness of the disease.- Defining the patient journey for each indication.- Working smoothly with internal parties to achieve determined objectives- Creating marketing programs for the targeted accounts.- Reporting to Business Unit Manager Show less Dec 2012- Nov 2014Senior Sales Representative (Oncology)-Key Institution management -Analysing and determining the patient flow in the defined hospitals.-Applying marketing activities in targeted segments-Trying to protect the equilibrium between the parties in a matrix environment.-Advancing and maintaining relationships with opinion leaders.-Planning and executing the sales visits.Dec 2009 –Nov 2012Senior Sales RepresentativeRealizing the yearly defined sales budget by;-Planning and executing the sales visits to the customers in the defined territory.-Educating the selected pharmacists and the pharmacy technicians about smoking cessation handling-Coaching the pharmacists about merchandising in order to increase their profitability.-Applying marketing programs in potential pharmacies by using banners, posters, stands, etc. in order to create consciousness about the medical way of smoking cessation-Planning and executing the visits to the parties dealing with smoking cessation handling (Universities, State Hospitals, United Nations (UN) World Health Organization (WHO), Smoking Cessation Centers, Turkish Thoracic Society, Ministry of Health, NGO’s, Ankara Municipality. etc)-Protection of the equilibrium between the parties in a matrix environment.-Reporting to group marketing manager Jun 2005- Dec 2009University RepresentativePrimary objective is to cultivate and leverage the relationships among opinion leaders which would lead to the enhancement of the institutional perception of company and the increase in reference prescriptions.-Planning and executing the visits to the defined and selected customers-Designing educational programmes for the assistant doctors.-Applying marketing activities in the defined clinics, departments.-Tracing the medical treatment protochols of the clinics and trying to take actions for the competition.-Reporting to District Manager Show less

  • Hospital Channel Trade Relations Manager

    Sept 2024 - now

  • Network Account Manager (Hematology)

    Dec 2022 - Sept 2024

  • National Key Account Manager (Hematology)

    May 2021 - Dec 2022

  • Senior Sales Representative (Oncology & Hematology)

    Sept 2017 - May 2021

  • Tender Coordinator & Trade Relationships Manager of Rare Diseases (Haematology)

    Dec 2016 - Aug 2017

  • Trade Relationships Manager, Consumer Healthcare & Rare Diseases

    Jun 2016 - Nov 2016

  • District Trade Channel Manager

    Dec 2015 - May 2016

  • Key Account Manager (Haematology)

    Dec 2014 - Nov 2015

  • Senior Pfizer Representative (Oncology)

    Jan 2004 - Nov 2014