Lara Andrade

Lara Andrade

Chief Executive Officer

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  • Timeline

  • About me

    Entrepreneur, Leader and Marketing Strategist.

  • Education

    • University of São Paulo - USP

      2017 - 2019
      Master of Business Administration - MBA Marketing

      In addition to being the largest and most important public university in Brazil, University of São Paulo (USP) is one of the best universities in Ibero-America and one of the most prestigious in the world, ranking 26th in the world according to the SIR World Report of SCImago Rankings of Institutions for 2021. The QS World University Ranking ranked USP, in 2021, as the best university in the Portuguese-speaking world, ahead of its Portuguese and African counterparts.

    • Universidade de Fortaleza - UNIFOR

      2001 - 2004
      Bachelor's degree Communication - Journalism

      In the World University Rankings 2022 by the British consultancy Times Higher Education (THE), UNIFOR is the best private university in Brazil and the 8th best among public and private Brazilian universities.

    • Ibmec

      -
      Master of Business Administration - MBA Business Management

      It is considered one of the best universities in Brazil in the executive area, with courses focused on developing entrepreneurs and leaders. IBMEC has achieved top marks several times in the evaluations of the Ministry of Education of Brazil.

  • Experience

    • Decifra

      May 2005 - now
      Chief Executive Officer
    • RD Station

      Aug 2023 - Jul 2024
      RD Station Partner Executive Council Member 2023/2024

      Executive council member for strategic plans related to the future of RD Station, the evolution of its products and its partnership program. RD Station owns Brazil's largest automation marketing software, used in over 50 countries.

  • Licenses & Certifications

    • Branding

      Ana Couto
      Oct 2020