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Orin Willis

Orin Willis

Sales Assistant

Followers of Orin Willis831 followers
location of Orin WillisLondon, England, United Kingdom

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  • Timeline

  • About me

    Freelance Paid Social Specialist | $1.5M+ in Managed Ad Spend | IPSE Young Freelancer Finalist 2023 | Facebook/Meta Ads, Twitter/X Ads, Snapchat Ads, TikTok Ads

  • Education

    • BIMM Institute

      2015 - 2016
      Bachelor of Arts - BA Music Production

      Specialised in Audio Fundamentals, Music and Listening Skills, Audio Capture Methods and Equipment and Mixing Multitrack Audio. Formally withdrew from studies after one year to pursue New Age Creators.

    • The Duston School

      2007 - 2014
      ACC

      Activities and Societies: The Duston School Football Team Completed secondary and further education. Specialised in English Literature, History and Music for A Level. Pursued a diverse range of fields in addition to the compulsory courses for GCSE.

  • Experience

    • Northampton Town Football Club (Official)

      Sept 2012 - May 2015
      Sales Assistant

      Processed customer order requests and payments. Handled any customer questions or complaints. Replenished supply of stock on shelves. Sole supervisor of club shop on away game match days.

    • Starbucks

      Nov 2014 - May 2015
      Barista

      Prepared and served hot and cold drinks such as coffee, tea and artisan/speciality drinks. Maintained clean work, service and seating areas. Processed customer order requests and payments.

    • RE Hospitality

      Oct 2015 - Apr 2016
      Plate Waiter

      Worked events at prestigious venues including The Hurlingham Club, The Carlton Tower Jumeirah and Evolution London. Welcomed VIP customers, served food/drink orders and maintained clean dining areas.

    • SoulPancake

      Jun 2016 - Jan 2018
      Video Producer

      Co-producer of a video series that generated 3,000,000 views. Produced over 50 videos within a two-year span. Responsible for storyboarding, scriptwriting, videography, video editing and post-production.

    • Unit 51

      Nov 2017 - May 2018
      Barista

      Prepared and served hot and cold drinks such as coffee, tea and artisan/speciality drinks. Maintained clean work, service and seating areas. Processed customer order requests and payments.

    • Industria Studios

      Oct 2018 - May 2019
      Content Producer

      Produced content with Marvel, Star Wars, James Bond, Disney and Harry Potter. Copywriter for social accounts surpassing 5,000,000 followers. Leading voice in content pitches to international film studios.

    • Freelance

      Apr 2019 - now
      Paid Social Specialist

      Meta Ads, Twitter Ads, Snapchat Ads and TikTok Ads. Matching with Fortune 500 companies through Upwork's Talent Scout program. Working with VC-backed startups through Passionfruit.

    • ClassTag, Inc.

      Apr 2019 - Oct 2019
      Creative Content Marketing Manager

      Responsible for 300% growth in organic social channels following and engagement. Oversaw performance of 4-5 team members. Creative direction for partnerships with household brands.

    • Heath Media

      Jun 2020 - Apr 2021
      Facebook Advertising Account Manager

      Oversaw creative production for six-figure campaigns. Managed over 15 campaigns for clients from various industries. Point of contact for advertising creatives.

    • Growth Rocket Apps

      Jun 2020 - Aug 2021

      Managed over 20 five-figure app marketing projects. Creative lead for TikTok advertising and point of contact for overall creative direction. Revamped internal and external operations. Oversaw various content and paid marketing campaigns. One of several team members who supported transition to SaaS business model. Strategy lead for cross-platform paid acquisition campaigns. Developed internal content marketing strategy. Increased creative deliverables quality through SOP and training documents.

      • Head of Content & Project Management

        Mar 2021 - Aug 2021

      • Senior Project Manager

        Aug 2020 - Feb 2021

      • Senior Content Producer

        Jun 2020 - Jul 2020

    • Tembo

      Sept 2021 - Mar 2022
      Paid Social Specialist

      Managed advertising across various social platforms at Nude (later acquired by Tembo). Scaled the paid social spend by 2000% whilst simultaneously reducing the cost per install by 70%.

    • Trend Z

      Sept 2021 - Apr 2022
      Operations Specialist

      Revamped internal and external operations. Oversaw branding revamp and transition to SaaS business model. Overhauled performance tracking and was responsible for the performance of 8 team members.

    • Eddison Wordplay

      Oct 2021 - Jan 2022
      TikTok Specialist

      Managed TikTok account with 210,000 followers. Generated 9,000,000 views and increased following by 60,000. Oversaw production of 16 videos per week. Defined 2022 objectives and Q1 strategy/roadmap.

    • Your Juno

      Sept 2022 - Feb 2023

      Managed TikTok advertising for Your Juno, focusing on native content creation. Drove over 8,000 downloads, scaled spend by 200% and reduced CPI by 95%. Provided additional support and insight on best practices for organic and paid TikTok. Delivered analysis documents and conducted consultation calls with the CEO on a weekly basis.

      • TikTok Ads Specialist

        Dec 2022 - Feb 2023

      • TikTok Specialist

        Sept 2022 - Dec 2022

    • Christian Banach - Growth Consultancy

      Sept 2022 - Feb 2023
      Operations Specialist

      Transitioned to Monday.com after extensive business analysis and research. Created complex boards and workflows. Created SOP and training documentation and further workflows to support growth.

    • Chip - your wealth app

      Feb 2023 - May 2023
      TikTok Ads Consultant

      Optimised TikTok advertising through in-depth analysis and strategic refinement, significantly reducing CPA and driving over 2,000 app downloads.

    • Plum Guide

      Feb 2023 - Oct 2023
      Paid Social Specialist

      Managed Meta and LinkedIn advertising, achieving multi-seven-figure PCV with six-figure spend. Oversaw strategic overhaul, achieving streamlined benchmarks and targeted creative segmentation.

    • Barley Communications

      Apr 2023 - Aug 2024
      Paid Social Specialist

      Managed Meta and Twitter advertising for Barley's clientele. Worked with Intellectual Property Office, Keep Britain Tidy and others. Responsible for campaign management, optimisation, creative and reporting.

    • GrowLetter

      Sept 2023 - now
      Paid Marketing Manager

      Managing Meta, Twitter and TikTok advertising for Growletter's clientele. Working with Sherwood News, The GIST and others. Responsible for campaign management, optimisation, creative and reporting.

  • Licenses & Certifications

    • Grade 5 Music Theory

      ABRSM

    • Grade 6 Snare Drum

      Trinity College London

    • Certified Partner

      Monday.com

  • Honors & Awards

    • Awarded to Orin Willis
      Young Freelancer Award Finalist The Association of Independent Professionals and the Self-Employed May 2023 The Young Freelancer Award recognises outstanding self-employed professionals aged under 30, celebrating their success in freelancing and impactful contributions.
    • Awarded to Orin Willis
      Talent Scout™ Member Upwork Mar 2022 The Talent Scout program matches the most highly skilled talent on Upwork with clients who are looking for the best of the best. These are roles with clients who want to work with the top professionals around.
    • Awarded to Orin Willis
      Top Rated Plus Status Upwork Jan 2022 The Top Rated Plus status highlights freelancers who consistently perform on large contracts at the highest level. They represent the top 3% of talent on Upwork.
    • Awarded to Orin Willis
      Top Rated Status Upwork Jul 2020 The Top Rated status highlights freelancers who have built a strong reputation on Upwork by getting positive feedback from their clients, time after time. They represent the top 12% of talent on Upwork.

  • Volunteer Experience

    • Volunteer

      Issued by Ladles of Love on Sept 2022
      Ladles of LoveAssociated with Orin Willis

    • Music Educator

      Issued by Liberty Drum Corps on Sept 2015
      Liberty Drum CorpsAssociated with Orin Willis

    • Campaign Volunteer

      Issued by The Labour Party on Mar 2015
      The Labour PartyAssociated with Orin Willis