Ana Lopez

Experience

• 

  CoutureCandy.Com

  Sept 2013 - Jun 2014

  Social Media Marketing Intern

  • Promoted company’s online presence using Pinterest, Facebook, and Instagram• Created social posts using product images featuring luxury brands such as Isabel Marant and rag & bone• Updated social profiles to include the latest discounts and new styles • Recruited influencers on Instagram to promote companyIn order to build a strong online presence and reach potential customers I created updates that I posted to Facebook, Instagram, and Pinterest that included compelling images and text describing product details and new promotional offers on a weekly basis. As a catalog intern I made sure all clothing samples were accounted for with ID tags and prepared them to be photographed. I then modeled the clothes and worked with the photographer and stylist to ensure that the company's image was clearly represented through the pictures, as well as giving customers an accurate idea of what the clothes looked like. Show less

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  Aspire

  Jan 2015 - Jun 2015

  Influencer Marketing Intern

  • Assisted Head of Sales in lead generation using Salesloft, LinkedIn, and BriteVerify • Developed proficiency in Google Suite and Microsoft Office• Organized verified emails into categorized Excel sheets for the Head of Sales • Worked with the Operations Team to respond to client inquiries and update client profiles• Approved influencer requests to join the platform and updated their profiles

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  Facebook

  Aug 2015 - Oct 2016

  Public Data Integrity Specialist

  • Worked on various projects that dealt with sensitive and confidential data with the utmost discretion • Analyzed social media content and presented findings to the engineering team• Identified trends to enhance the support process and improve team efficiency • Creatively contributed to the overall success of the team • Multitasked and rapidly switched contexts in a fast-paced environment • Completed projects with various time constraints in an autonomous work environment • Trained and assisted new hires on the team Show less

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  Linqia

  Oct 2016 - Jun 2018

  Influencer Success Manager

  • Customer Success Manager and influencer contact for technology driven influencer marketing solution• Developed and nurtured strong relationships with influencers while meeting all KPIs and managing successful campaigns for top agencies and Fortune 500 brands including: Viacom, NBC Universal, General Mills, Nestle, Walmart and Publix• Contributed to company’s 300+% Y/Y revenue growth through supporting 100+ advertising campaigns for Fortune 500 brands and top tier clients• Responsible for executing all aspects of influencer outreach and relationship building, including campaign planning and fill strategy sessions, managing and drafting blog posts to inspire engagement, awareness, and conversion • Prepared and optimized campaign success using in-house and industry-wide tools, and provided optimizations and recommendations to secure repeat opportunities with both brands and influencers• Used the customer service platform Help Scout to answer all influencer questions • Monitored active campaigns and ensured all campaign KPIs were achieved across various channels• Created decks with detailed campaign insights to present to clients using PowerPoint• Conducted cold outreach to find new influencers and onboarded them onto the platform• Read Insertion Orders and verified all details with Sales Team• Updated client and campaign profiles in Salesforce • Assumed additional responsibilities from the marketing team and assisted in creating content for the Linqia blog• Used Photoshop to create content and edit influencer photos for Linqia’s blog and social channels• Used SEO best practices to include relevant keywords in body and headlines of blog articles before posting on WordPress Show less

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  Annmarie Skin Care

  Jun 2018 - May 2019

  Retention Marketing Associate

  • Achieved 80%+ increase in customer product subscriptions• Decreased subscription cancel rate by 20%+ using ReCharge's native retention features (providing alternate subscription periods, option to pause, etc)• Increased AOV by using reward point incentive campaigns in the LoyaltyLion platform• Analyzed customer purchase behavior and created initiatives to increase customer retention and LTV• Provided weekly reporting to the Director of Marketing and CEO, updating regularly to include data from new campaigns• Provided customer support as VIP customer concierge to our top-tier customers• Moderated VIP community on Facebook• Used Google Analytics to assess effectiveness of marketing campaigns and gain a deeper understanding of customer demographics• Supported the customer service team by answering emails and taking calls in Zendesk• Coordinated retention campaign logistics and timelines with agencies and vendors• Gained expert understanding of e-commerce platforms such as Shopify and ReCharge• Worked with the Email Coordinator to identify key emails and flows to create/send in Klaviyo• Called customers to interview them -- asking specific questions about who they are, what they do, and what their skin issues are and use data to create retention campaigns• Performed user tests on website functionality and landing pages using UserTesting and TryMyUI, then compile results and present key insights to our developers• Developed understanding of assets and detractors affecting key customer segments throughout the customer journey• Assisted with retail space, processed purchases, and employed detailed knowledge of products to ensure customer satisfaction • Packaged and sent products and gifts from the office, while recording tracking information and updating relevant recipient lists Show less

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  Aspire

  Jul 2019 - Jul 2024

  • Facilitated the expansion of the Services team from 10 to 40+ members to support ~200% YoY revenue growth• Cross-functional collaboration with all teams in organization (Finance, Product, CS, HR, etc) to build and rollout process improvements• Worked closely with Services team and senior leadership to determine staffing needs based on incoming and outgoing business• Lead weekly team meetings and coordinated updates, guest speakers, and addressed product and process updates • Managed a team of 9 associates, coordinating assignments, delivering feedback and developing growth plans• Management of large scale influencer marketing campaigns for top tier brands • Worked on large scale influencer marketing campaigns for top tier brands• Researched and compiled data as it pertains to prospective and current clients• Worked directly with influencers to develop themes, set campaign details, and coordinate shoot dates• Supported Campaign Managers in overall project management• Created executive-facing presentations with style and an eye for detail

  • Services Operations Manager

    Mar 2021 - Jul 2024

  • Agency Services Team Lead

    Feb 2020 - Mar 2021

  • Influencer Marketing Associate

    Jul 2019 - Feb 2020
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  Sprout Social, Inc.

  Sept 2024 - now

  Strategic Services Consultant