Lucy Smith

Experience

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  Peacock Alley Gifts

  Mar 2017 - Mar 2018

  Sales Associate

  Worked from March 2017-May 2017, and from September 2017-March 2018 Designed social media and email campaigns, including photographing products and incorporating graphics and text. Attended to customers’ needs.Maintained extensive knowledge of the inventory.

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  Transatlantic Forum for Education and Diplomacy

  Jul 2018 - Aug 2019

  Director Of Communications

  The Transatlantic Forum for Education and Diplomacy is a nonprofit organization that develops programming focused on international diplomacy and the role of humanities in fostering cultural literacy and global understanding.- Managed nonprofit’s social media accounts, capturing content and generating posts to expand programming and attract donors.- Synthesized reports measuring digital content analytics, engagement and growth. Entertained speakers and assisted with events.

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  Klappers

  Aug 2018 - May 2019

  Childcare Provider

  Care for three children under the age of 12, 3 afternoons a week. Responsible for driving them to extracurricular activities and overseeing homework.

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  Tri Delta UNC

  Dec 2018 - Nov 2019

  Social Events Chairman

  Managed a budget of $15,000, negotiating prices with vendors. Coordinated with several organizations and executed 16 events.

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  U.S. House of Representatives

  May 2019 - Jun 2019

  Legislative Intern

  Office of Congressman David PriceWrote policy memos to summarize and advise on potential legislation, answered constituent phone calls and registered opinions, attended policy briefings, aided with writing legislative correspondences. Gave Capitol tours and assisted with other administrative tasks.

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  Royal United Services Institute

  Jul 2019 - Jul 2019

  Intern

  Assisted with research projects in the Middle Eastern Affairs division, worked with the communications team to create video content and organize audio files, facilitated Q&A portions of speaker events, coordinated and oversaw a team of eight UNC student interns.

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  Price for Congress Campaign

  Sept 2019 - Dec 2019

  Campaign Assistant

  - Executed 7 campaign events, managed voter lists, tracked and reported financial contributions and interacted with donors. - Worked directly with Campaign Manager and Finance Director to otherwise assist campaign processes.

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  Snackchef Social Marketing Campaign

  Jan 2020 - May 2020

  Client Liaison and Social Marketing Strategist

  As part of the course MEJO 671: Social Marketing Campaigns, I worked with a group of communications students to create a social marketing campaign for our client, TABLE, a local hunger relief organization. We set out to foster healthier eating habits and greater interest in cooking among middle school students participating in TABLE's after school program, SnackChef. Our focus was to increase middle school students’ level of engagement in SnackChef so they are more likely to adopt the healthy eating habits learned during program lessons. We determined goals and objectives, conducted focus groups and ethnographies, derived insights, and consulted regularly with our client. We produced several deliverables, including our core, actual and augmented, as well as a 10-step implementation plan. Show less

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  UNC Hussman School of Journalism and Media

  Jan 2020 - May 2020

  Research Assistant | Iowa Caucus

  Selected as one of ten students to attend the Iowa Caucuses to study how identity and news consumption shape political views and campaign appeals. Conducted interviews with voters, caucus-goers and rally attendees.

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  Environment North Carolina

  Sept 2020 - Dec 2020

  Climate and Clean Energy Intern

  - Lobbied elected officials, contributed to weekly strategy meetings, and conducted outreach on behalf of the Global Warming Solutions team. Planned and hosted state-wide webinar events and assisted with grant reporting- Wrote op-eds, built coalitions, and created social media content to execute campaign goals

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  HM Educational Services

  Sept 2020 - Apr 2021

  Tutor, Digital Content Strategist

  Teach 6 pods, providing academic enrichment and support to 21 students across 7 grade levels. Produce 5-7 pieces of digital content per week to achieve business growth.

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  PLANT GROUP

  Feb 2021 - Apr 2021

  Business Development Analyst

  PLANT GROUP is a full-service environmental consultancy firm specializing in ecological design-builds, software development, and research to help clients better understand their environmental impact.- Develop targeted approach plans leveraging inbound marketing for potential clients. Advise on digital branding. - Track federal and state legislation on relevant environmental impacts. - Manage workforce development projects.

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  Deloitte

  May 2021 - now

  Consultant