Daniel Chew

Experience

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  Malayan Thread Company Sdn. Bhd.(wholly owned by Coats Vyella UK.

  Jan 1980 - Jan 1990

  Brand Manager -Ladybird/Gothca Baby&Childrenwear

  Brand lead that built in-house brands from ground zero to top selling brands in the market at the time

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  Tenderly Sdn Bhd

  Jan 1991 - Jan 1998

  Founder

  Founded the first ‘Boys & Girls’ baby wear concept in a market where baby wear were usually marketed as androgynous/homogenous apparel.-Avent Baby Products-uk-As consultant to American and British International company-Malaysia

• 

  Anakku Holdings Sdn Bhd (Brands: Disney Babies, Sesame Street, Looney Tunes & Tommee Tippie)

  Jan 1999 - Jan 2002

  Director Of Operations

  Hired to improve company structure, efficiency and sales and merchandising operations. Held full P & L accountability. Functional areas of responsibility include merchandising and stock control, product development, sourcing and budgets.

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  UF Apparel (M) Sdn Bhd

  Jan 2002 - Jan 2005

  General Manager

  Company Bio: Mens, womens and children apparel subsidiary of Indonesia’s P.T. Delami Garment Industries with turnover of MYR200 million with over 5000 employees. Distribution channels includes departmental stores, specialty shops and owned showrooms.Developed detail business plans. Held full P & L accountability. Functional areas of responsibility include sales and marketing, advertising and promotion, merchandising and stock control.

• 

  Hing Yiap Knitting Industries Berhad (Brands: Diesel & B.U.M Equipment)

  Jan 2005 - Jan 2009

  Senior General Manager(Business Development&Strategic Planning

  Company Bio: Public listed apparel company with turnover of MYR200 million with over 800 employees.Developed detail business plans. Head full P & L accountability. Functional areas of responsibility include sales and marketing, advertising and promotion, merchandising and market research.

• 

  EIGER Tropical Adventure

  Jan 2023 - now

  Country Manager

  Lead operations and strategic direction with full responsibility for bottom-line factors, including long-range planning, operations re-engineering, bottom-line improvement, category management and market positioning.