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Nithin Antony

Nithin Antony

Followers of Nithin Antony885 followers
location of Nithin AntonyToronto, Ontario, Canada

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  • Timeline

  • About me

    Experienced SEO Specialist | Expert in On-Page, Off-Page, and Technical SEO | Proven Track Record in Boosting Organic Traffic and SERP Rankings | Certified in SEMrush, Google Analytics and AdWords

  • Education

    • Deen Bandhu Chotu Ram University of Science and Technology

      2012 - 2016
      Bachelor of Technology - BTech Computer Science Engineering

    • Udacity

      2020 - 2020
      Marketing Analytics Nanodegree

    • York University

      2022 - 2023
      Digital and Content Marketing Marketing

      Full-Time Post Graduate certificate program focusing on mastering web analytics, email marketing, content marketing strategy, editorial planning, copywriting, and consumer research and developing technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management), communications, and PPC (Pay per click) advertising.Courses Involved:• Planning and Analysis for Content… Show more Full-Time Post Graduate certificate program focusing on mastering web analytics, email marketing, content marketing strategy, editorial planning, copywriting, and consumer research and developing technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management), communications, and PPC (Pay per click) advertising.Courses Involved:• Planning and Analysis for Content Marketing• Marketing for Search Engines and social media• Content Creation• User Engagement and Marketing Automation• Content Promotion and Amplification• Business in Digital Age• Marketing Fundamentals• Fundamentals of Digital Marketing Show less

    • Udacity

      2018 - 2019
      Digital Marketing Nanodegree

    • Udacity

      2020 - 2020
      Business Analytics Nanodegree

    • University of Illinois at Urbana-Champaign

      2019 - 2020
      Digital Marketing Specialization Marketing

    • St. Xavier School - Delhi

      2007 - 2012

    • Seneca College

      2021 - 2022
      Social Media Program Marketing

      Full-Time Post Graduate certificate program focusing on advancing knowledge of digital media fundamentals including social media platforms, tools, and techniques. Primary skills in the program stressed on to develop and implementing a comprehensive social media strategy, use web data and analytics to optimize marketing processes, identify and capitalizing on engagement opportunities to drive business goals, create relevant, engaging visual communications to enhance your brand’s marketing… Show more Full-Time Post Graduate certificate program focusing on advancing knowledge of digital media fundamentals including social media platforms, tools, and techniques. Primary skills in the program stressed on to develop and implementing a comprehensive social media strategy, use web data and analytics to optimize marketing processes, identify and capitalizing on engagement opportunities to drive business goals, create relevant, engaging visual communications to enhance your brand’s marketing, identify ways to reduce marketing costs and improve online engagementCourses Involved:• CRM - Process and Patterns• Marketing Fundamentals• Social Media Strategies• Search Engine Strategies• Technical Skills for Social Media• Content Marketing Management• Visual Communications• Internet Market Research• Web Mining and Analytics• Influence Based Marketing Show less

  • Experience

    • Manna Media Hub

      Jan 2017 - Dec 2020

      • Collaborated with content writers to SEO-optimized content development, resulting in a 5% increase in website traffic month-over-month.• Optimized content on 10 websites to improve visibility, resulting in a 25% boost in organic conversions and a 5-point lift in SERP rankings.• Developed 15+ websites from scratch prioritizing user experience using CMS (Wordpress). • Streamlined keyword expansion and placement on the website, resulting in an improved click-through rate of 25%.• Optimized 150+ web pages, employing advanced SEO techniques, which successfully attracted more than 50K unique visitors monthly. Show less • Responsible for preparing Social Media campaigns and strategies • Designed and executed monthly content calendar and creative briefing• Handled online advertisement campaigns on Facebook and Google• Monitored conversations across social media platforms• Tracked and analyzed data and generated monthly reports using Google Analytics • Responsible for content creation and management • Responsible for proofreading and editing for a globally circulated Catholic Magazine (CRI Magnet) Show less

      • Senior Digital Marketing Executive

        Jul 2018 - Dec 2020

      • Digital Marketing Executive

        Jan 2017 - Jun 2018

    • Udacity

      Jan 2020 - Jul 2021
      Digital Marketing Reviewer and Mentor

      • Mentored and reviewed project submissions of students enrolled in Digital Marketing Nanodegree• Certified as one of the top 100 highest volume project reviewers from around the world in 2020• Provided personalized project reviews for more than 700+ project submissions and resolved 240+ student queries• A project review undertaken by me is used in Udacity Reviewer Toolkit (2020 update) for maintaining review standards

    • Giftgowns

      Jan 2022 - Apr 2022
      Digital Marketing Intern (Capstone Project)

      • Conducted on-page, off-page, and technical SEO audits for the brand website and offered solutions leading to a reduced bounce rate of almost 7%.• Generated keyword ideas based on the user intent and current brand goals with the potential to drive 20% organic traffic to the site.• Designed social media strategy, and conducted social media audits, competitor research, and trending content in the industry.

    • Music in Motion Canada

      Apr 2022 - May 2022
      Digital Marketing Intern

      • Interpreted Google Analytics data, identifying user behaviour patterns and recommending UX improvements, leading to a 10% increase in website engagement.• Executed comprehensive keyword research using tools like Semrush and Google Keyword Planner, resulting in a 20% increase in organic traffic.• Assessed competitors' SEO strategies, pinpointing key areas for enhancement that led to a 15% reduction in bounce rate.• Redesigned website UX/UI, improving user navigation and increasing average session duration by 5%.• Executed comprehensive on-page, off-page, and technical SEO audits, resulting in a 17% increase in site speed and a 5% boost in SERP rankings. Show less

    • Jesus Youth Canada

      Sept 2022 - now
      Website and SEO Consultant

      • Identified and implemented high-performing keywords, leading to an 11% improvement in SERP rankings and a 5% increase in click-through rate in 2 months.• Performed comprehensive on-page, off-page, and technical SEO audits (.htaccess, robots.txt, metadata, schema sculpting, architecture, site speed optimization), offering recommendations for enhancement.• Devised and implemented SEO strategies to drive organic traffic to the website based on industry trends and best practices.• Redesigned website UX/UI for better user navigation and decreased bounce rates. Show less

    • ManpowerGroup

      Jan 2024 - Aug 2024
      Call Center Representative

      Client: CIBC Investor's Edge

    • CIBC investor’s Edge

      Aug 2024 - now
      Customer Service Representative

  • Licenses & Certifications

  • Volunteer Experience

    • President

      Issued by St Xavier Church on May 2019
      St Xavier ChurchAssociated with Nithin Antony

    • Founding Member of Xavier’s Street Nation

      Issued by St Xavier Church on May 2015
      St Xavier ChurchAssociated with Nithin Antony

    • Social Awareness Creator

      Issued by Chetanalaya on Jan 2015
      ChetanalayaAssociated with Nithin Antony

    • Former Joint Secretary of Church Youth Group

      Issued by St Xavier Church on May 2015
      St Xavier ChurchAssociated with Nithin Antony