David Trau

Experience

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  TREND: PR, Branding & Social Media

  Jan 2010 - Jun 2010

  Marketing Intern

  Collaborated closely with the marketing manager to craft compelling press releases and articles for online publications, contributing to enhanced brand visibility and media coverage.Corresponded with marketing teams to coordinate press for multi-channel marketing campaigns.

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  Forty Below Records

  Apr 2012 - Apr 2014

  Digital Marketing Strategist

  Devised and executed effective brand strategies for 3 label properties, driving successful email marketing campaigns that generated hundreds of subscriptions and fostered audience engagement.Recommended innovative strategies, resulting in a 3x increase in Facebook page views within 3 months.

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  A Great Big World, Ariana and The Rose, etc.

  Jul 2014 - Mar 2020

  Tour Manager / RF Technician

  Grammy Museum:Led audio, video, and live-stream production team of 3-10 people for 100’s private and public events.Corresponded with management teams for 50+ Grammy award-winning and nominated artists including; Taylor Swift, Ariana Grande, Nick Jonas, and Sean Mendez to negotiate hospitality contracts and plan logistics.Interviewed and trained 5 new production team members on equipment operations and procedures.Advanced tech and hospitality contracts, book; hotels, flights, and transportation, manage gear rentals, and settle payments.Operate FOH/monitor consoles, IEMs, and RF for artists in multiple city fly-out dates and festivals in 3000+ capacity venues.*No longer working live events due to Covid.* Show less

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  Self-employed

  Apr 2020 - now

  Digital Marketing Strategist

  Pindrop Travel Trailers:Developed and executed lead generation campaigns, encompassing creatives, copywriting, landing page design, automated email follow-up sequences, and custom event tracking resulting in a 5x increase in quote submissions.Led brand strategy workshops, shaping the brand's purpose, ideal customer profile, positioning, and persona. Then developed persuasive messaging to highlight key differentiators and core value proposition which resulted in a 10x increase in organic leads and an additional $200k in revenue.LA Pizzaria CO:Facilitated brand strategy workshops, identifying key areas of friction in the customer experience. Leveraged insights to implement a customer management and booking system integration, resulting in labor savings of 20+ hours.Facilitated brand strategy workshops, identifying key areas of friction in the customer experience. Leveraged insights to implement a customer management and booking system integration, resulting in labor savings of 20+ hours.Roads 2 Success:Created comprehensive content pillars and SEO strategies aligned with the brand’s business objectives, resulting in increased brand awareness, improved engagement, and higher event registration rates.Created and implemented an actionable content calendar to maximize the efficiency and effectiveness of social media content on Facebook and Instagram. Show less

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  GeistM

  Mar 2021 - Dec 2022

  Dr. Squatch | Vuori | Ekster| Fanduel | SeedOwned and executed creative projects for Fortune 500 and hyper-growth start-ups across apparel, CPG, fitness, and pet industries. Delivered consistent results by translating client briefs into strategic plans and driving performance improvements of 20-30%.Produced and presented decks for client pitches and creative briefs, effectively aligning stakeholders by translating insights and strategies into compelling stories based on independent market research.Introduced creative optimizations and new styles, resulting in an additional $450,000 of client media spend in the at-home fitness and apparel industries.Developed and implemented a new creative operations process, integrating services and reducing time to delivery by 30% while increasing creative output by 125% within two months. Show less Fabletics | Allbirds | Studio Mirror by Lululemon| Coterie | Kettle & FireLed growth teams of 3-5 members, orchestrating successful management of over $1m per month in profitable customer acquisition across multiple accounts. Leveraged direct-to-site and content funnels across paid social, search, and native platforms such as Meta Google, TikTok, Snapchat, Yahoo, Outbrain, and Taboola, resulting in significant business growth.Conducted in-depth analysis of network, Google Analytics, client, and third-party data to optimize performance across omnichannel campaigns. Utilized data-driven insights to scale ad spend for health and wellness clients by 3x within a six-month period. Show less

  • Creative Strategy Manager

    Jan 2022 - Dec 2022

  • Growth Marketer

    Mar 2021 - Jan 2022
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  DTCo

  Aug 2023 - now

  Growth Marketing Manager