Bradley Lacher

Experience

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  Time Warner Cable Media Sales

  Apr 2000 - Aug 2014

  Senior Media Sales Consultant

  Top salesperson with % to budget:2013 --> 134% 2012 --> 128% 2011 --> 104% 2010 --> 145%

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  Cox Communications

  Apr 2000 - Jan 2001

  Account Executive

  Cable Television Advertising Sales

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  Starchannel Marketing

  Aug 2014 - Oct 2017

  Local Sales Manager

  Directly responsible for leading eight salespeople distributed from Brownsville to Laredo, representing Televisas Spanish Language TV Stations located in Mexico to US businesses along the Texas/Mexico border. Grew local revenues by more than 15% annually to more than $2.5 Million per year.Tasked with the pricing and packaging of commercial air time and other marketing opportunities. Coached the staff on sales skills and interacted with clients. Worked closely with traffic and accounting departments in McAllen as well as act as liaison with station management in Mexico. Show less

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  Nexstar Media Group, Inc.

  Oct 2017 - Feb 2021

  KWKT-TV FOX 44 - KYLE-TV Y28 - Estrella TV 44.3 28.3 - HYFN DigitalExceeded revenue targets for local, new business, and digital revenue. Managed budget formulation, revenue forecasting, and accounts receivable. Responsible for recruiting, training, and evaluating sales professionals.Final to Budget 2020: 85% 2019: 108% Responsible for a large list of local and regional clients using linear and digital products. Achieved 40% of Q3 2018 Local Direct business and 62% of Q4 2018.

  • Local Sales Manager

    Jan 2019 - Feb 2021

  • Senior Account Executive

    Oct 2017 - Dec 2018
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  Townsquare Media

  May 2021 - Feb 2023

  Director of Sales

  6 Radio Stations / TSI- Local Website Sales / Ignite-Advanced Digital Tactics/ Live EventsAs the leader in charge of maximizing revenue for the station, was responsible for managing inventory, rate cards, unique opportunities, and forecasting revenue. Owned the role of creating marketing campaigns at all levels and closing deals. Expanded the sales team from three to five local AEs during my tenure. Oversaw recruitment, and training of all sales personnel and established performance standards. Also developed a strategic plan to drive revenue growth, which was successfully communicated and executed.• Net Profit +15% ($859K → $1M)• Total Revenue +18% ($3.8→$4.3M) • Avg. Account Spend +63% (to $1,588)• Digital Revenue +116% (to $708K) Show less

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  Cookeville Communications / Zimmer Broadcasting

  Mar 2023 - Oct 2023

  Director of Sales

  4 Radio Stations / VICI - DigitalTasked with leading a significant organizational transformation and rebuilding a sales team. Originally comprised of six senior AE's before the COVID-19 pandemic, I designed and executed an aggressive recruiting and training schedule, bringing the team back to six sellers.• Increased Prospecting Activity by +100%• Yr/Yr New Business up 64% • Average Sale Grew by 28%

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  Clear Channel Outdoor

  Mar 2024 - now

  Market Manager / VP of Sales

  As Market Manager/VP of Sales I have ownership of the P&L and total market revenue generation. I'm responsible for the attraction and retention of high-performing talent. I am the change agent, cultural ambassador, and onsite administrator for the branch.