
Emily Scheuneman, APR
Events Assistant & Experience Team Member

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About me
Public Relations Liaison
Education

University of South Carolina
2002 - 2006Bachelor of Arts - BA Public Relations
Experience

Edventure Children's Museum
Oct 2004 - Aug 2005Events Assistant & Experience Team MemberFacilitated museum’s corporate and social events, press conferences, galas and benefits in an effort to raise funds, membership and increase community awareness for the largest children’s museum in the southern United States

Together SC
Jun 2005 - Jul 2006Public Relations CoordinatorProduced and distributed press releases to promote association conferences, announcements, trainings and legislative activity; Researched and disseminated daily media reports regarding nonprofit issues and events; Created state media guide and tool kit for publication, available to South Carolina nonprofits; Provided support in planning state-wide conference and trainings focusing on nonprofit issues such as public policy, management and grant writing; Designed press kits, brochures, newsletters and advertisements for association; coordinated with printing and mailing companies; Assisted in writing feature articles to encourage legislative and community support for nonprofit issues; Contributed to membership renewal campaigns through telephone calls, mailings and training outreach Show less

The Gallery Church
Aug 2006 - Aug 2007Communications and Development ConsultantDirected communication and marketing efforts including website development, advertising, public relations, guerilla marketing, and direct mailings; Developed and produced weekly online newsletter with more than 1,000 subscribers; authored content, designed on-screen graphics and managed contributing authors; Coordinated with all internal divisions to ensure consistent messaging and support communication efforts; Designed and coordinated print production of publicity and fundraising material for organization; Conducted one-year fundraising strategy in support of the nonprofit’s financial sustainability goals; Maintained membership database by entering member data and analyzing information to successfully communicate and retain members; Compiled, organized and updated all mailing lists for organization utilizing organization’s database Show less

Burrelles
Aug 2007 - Sept 2010Senior Account ManagerManaged client relationship, strategy and service for 100+ accounts; worked as part of strategic team created to retain priority accounts; Advised clients on enhancing media outreach, reporting analysis and project budgeting; Contributed to industry blog, Fresh Ideas, by providing commentary on emerging communications trends; Liaised with industry leaders to identify and secure business opportunities including professional partnerships, sponsorships and speaking engagements; Addressed and resolved client issues and consolidated feedback for senior management in a timely manner Show less

Helen Ross McNabb Center
Aug 2010 - Jul 2017Director of Community RelationsResponsible for overall development and execution of annual public relations and marketing plans, supporting the Helen Ross McNabb Center’s strategic business goals; Managed community relations department with responsibilities related to public relations, development, volunteer management, government relations, internal communications, marketing and special projects.

Office of the District Attorney General, 6th Judicial District
Jul 2017 - Jan 2024Community Affairs DirectorOversee public relations strategies including community relations, issues management, crisis communications, external and internal communications and messaging, media relations, social media, and employee engagement.

First Horizon Bank
Jan 2024 - nowPublic Relations LiaisonDeveloping and executing plans to increase community investment in the East Tennessee Region.
Licenses & Certifications

Accreditation in Public Relations
Universal Accreditation BoardJan 2017
Honors & Awards
- Awarded to Emily Scheuneman, APRKnox Biz Top 4o Under 40 Knox Biz Jan 2017 Knox Biz 40 Under 40 program annually recognizes a group of the area's young leaders who are making a difference.
- Awarded to Emily Scheuneman, APRJ. Carroll Bateman Award Public Relations Society of America Volunteer Chapter Apr 2014 "Evolution vs. Revolution" Reputation Brand Management
Volunteer Experience
Past Chairwoman
Issued by Mental Health Association of East Tennessee on May 2018
Associated with Emily Scheuneman, APRVolunteer Chapter Past President, Board Member, Committee Chair
Issued by Public Relations Society of America (PRSA) on May 2010
Associated with Emily Scheuneman, APRChairman Of The Board
Issued by Street Hope TN on Jan 2018
Associated with Emily Scheuneman, APRInvestment Committee Member
Issued by United Way of Greater Knoxville on Jan 2020
Associated with Emily Scheuneman, APR
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