Amber Reichert, MFA

Experience

• 

  University Press of Florida

  Jan 2015 - Jul 2015

  Sales Intern

  • Wrote press releases and other promotional materials• Proofread marketing materials• Researched sales and marketing leads • Mailed review copies; press releases; and other promotional material to local; state; and national media• Communicated with authors, assisting with preliminary and follow-­up calls to media and bookstores• Created content for social media outlets • Developed a portfolio of marketing and promotional materials for a forthcoming book

• 

  Leading Social

  Sept 2015 - Dec 2015

  Blog Writer Intern

  • Created content with advertising leads to generate site traffic• Regularly produced various content posts for multinational audiences• Promoted and pitched articles relevant to platform subscribers• Analyzed content marketing metrics and made appropriate changes

• 

  University of Florida

  Apr 2016 - Aug 2017

  Student Assistant- Clerical and Administrative

  • Assisted in clerical and historical filing• Managed/ Prepped inventory accounts• Maintained accounts receivable spreadsheets• Conducted information sessions for incoming students and parents• Trained student employees on systems and protocols

• 

  Tempforce of Gainesville

  Dec 2017 - Jan 2019

  Marketing & Social Media Administrator

  • Revamped communication portfolios, improving organizational branding and public engagement• Increased website traffic by 16% and achieved an 89% growth in organic Facebook engagement• Designed successful social media campaigns, driving measurable community outreach improvements

• 

  LIT Magazine

  Aug 2018 - Aug 2020

  • Reviewed unsolicited and submitted poems for approval and acceptance• Solicited poems and other pieces for approval and acceptance to magazine while working with Poetry Editor on additional projects and tasks• Managed stakeholder communications and relationships

  • Assistant Poetry Editor

    Sept 2019 - Aug 2020

  • Editorial Assistant

    Aug 2018 - Sept 2019
• 

  Oxford University Press

  Apr 2019 - Jan 2022

  • Designed and implemented marketing strategies for Social Sciences Academic Journals, achieving a 22% growth in readership• Led multi-channel campaigns leveraging PPC, email, and social media tactics to maximize reach and ROI• Managed a $25,000 quarterly budget ensuring cost-effective campaign execution• Championed diversity initiatives as a Chair of the Diversity and Inclusion Committee • Supported email marketing and lead generation efforts, improving newsletter performance metrics• Analyzed campaign performance to provide actionable insights, increasing overall effectiveness by 12%• Developed website landing pages and updates to enhance user experience and conversion rates

  • Marketing Executive

    Aug 2021 - Jan 2022

  • Marketing Assistant

    Apr 2019 - Aug 2021
• 

  The Poetry Question

  Jul 2019 - Apr 2020

  Book Reviewer

  • Reviewed poetry books from small presses

• 

  The Economist

  Jan 2022 - Sept 2022

  Marketing Associate

  • Implemented multi-channel campaigns and email retargeting strategies, increasing client engagement by 14%• Enhanced A/B testing frameworks and customer insights, driving higher personalization and campaign success• Created strategic content timelines for event promotions, contributing to consistent client satisfaction

• 

  Penguin Random House

  Sept 2022 - Jan 2025

  Marketing Manager

  • Directed consumer show strategies for major events, including New York Comic-Con, AfroPunk, and YallFest, increasing brand presence and engagement• Managed the creation of marketing materials and coordinated with design and production to ensure timely deliveries• Developed and executed creative marketing plans for Penguin Young Readers' young adult frontlist and backlist titles with a goal of engaging and driving sales• Spearheaded DEI-focused marketing initiatives to enhance communications and engage diverse audiences• Designed and tested new team structures and training guidelines to improve efficiency• Presented comprehensive metrics reports to key stakeholders, aligning marketing performance with organizational goals عرض أقل