Sean Sen

Experience

• 

  Star Rfm Sdn Bhd

  Feb 2009 - May 2009

  Intern

  Assist the senior executives in paper works. Other than that, answer and help to attend the caller’s problems. Also, involve in 988 Happy Cruiser. Voice recording and also taking photos when there were celebrities came.

• 

  One & One Event Concept

  Apr 2010 - Oct 2010

  Event Executive

  Organizing event. Search and deal with the suppliers on the quotation. Plan the event program. Involving in the event team and also design, observe and double check the progress ofinstallation of the event. Involve in the show run and which including the controlled of the lighting switcher, timing for confetti release and sound system. Set up the screen projector.

• 

  My Production Company

  Oct 2010 - Mar 2011

  A & P Executive

  Organizing event. Search and deal with the suppliers on the quotation. Plan the event run down. Involving in the event team and also design, observe and double check the progress ofinstallation of the event. Involve in the show run and which including the controlled of the lighting switcher, timing for confetti release and sound system. Go to recce and take the venue’s photos. Plan the decoration for the event stage.

• 

  MediaCom

  Apr 2011 - Jan 2017

  Communication planning, client and account management for MARS Incorporated (Chocolate & GUM – regional role) and The Coca-Cola Company1. Communication Planning: Constantly ensuring I am up to date with current consumers’ behavior and trends, by working closely with internal and external team to formulate effective and strategic media plans.2. Implementation of Media Plan: Managing the implementation and execution of the media strategy that has been aligned with client. Working very closely with internal implementation team, creative agency and media owner.3. Ideation and innovation of media ideas: I often challenge myself to propose new media ideas for clients; this year I have shortlisted one of the Coke campaign for Effie Award 4. Client management: Create strong relationship with client and able to manage client expectation by making sure the committed KPI is achieved and maintaining client service excellence5. Talent management: To guide the junior planners in media planning and client management to achieve their committed KPI. Working closely with the team to drive quality performance and build an excellent client’s relationship. Show less Communication planning, client and account management for Fonterra Brands (M) Sdn Bhd, Sunway Groups & AEON Credit.1. Communication Planning: Constantly ensuring I am up to date with current consumers’ behavior and trends, by working closely with internal and external team to formulate effective and strategic media plans.2. Implementation of Media Plan: Managing the implementation and execution of the media strategy that has been aligned with client. Working very closely with internal implementation team, creative agency and media owner.3. Ideation and innovation of media ideas: I often challenge myself to propose new media ideas for clients; and they earned me a few media award recognition.(Refer to list below)4. Client management: Create strong relationship with client and able to manage client expectation by making sure the committed KPI is achieved and maintaining client service excellence. Show less Communication planning, client and account management for Volkswagen & Century Battery.1. Communication Planning: Worked closely with creative agency to derive with the communicationidea and amplify the idea via multi touch points. Understand the roles of each medium. Understand the current media trend and analysis how the media trend will expand in the future in order to leverage on it. Understand the competitive environment in order to formulate effective media plan. Understand the consumer behavior and client’s business.2. Implementation of Media Plan: Managing the implementation and execution of the media strategythat is aligned by client. Working very closely with internal implementer team, creative agency andmedia owner.3. Ideation and innovation of media ideas: I have been constantly creating new media ideas for clients; which these media idea have been shortlisted in the recent MMA.4. Client management: Managing client expectation and making sure deliverables is achieved andmaintaining client service excellence. Recent achievement – 2 years working relationship with client, our team have been rewarded with Good rating from client. Show less

  • Communications Manager

    Jan 2016 - Jan 2017

  • Senior Communication Planner

    Mar 2014 - Dec 2015

  • Communication Planner

    Apr 2011 - Feb 2014
• 

  MediaCom

  Mar 2017 - Feb 2019

  Category planning, client and account management for e-Commerce: PG Haircare. 1. E-com Planning: Understands the growth of e-com and identify opportunities or challenges for the brands to deliver promising business result. Develop and deploy effective planning approaches/innovations to all PG haircare brands based on the consumer, platform and client’s insight. Set viable objectives and KPIs, with recommend/develop measurement methodology against all briefs. Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies. Provide deep dive understanding on the post campaign performance to further improve the effectiveness of media strategy to achieve the better business result2. Client Management: Develop and build relationships with clients, be the trusted advisor on account requirements. 3. Talent Management: Work with internal specialist resources, vendor and group resources, for campaign implementation/optimization as well as competitive reporting and analysis. Mentor the team member in media planning, client’s management and other aspects to build a strong ecomm team in MediaCom PG team. Show less Brand planning, client and account management for FMCG account: P&G – Skincare. 1. Communication Planning: Develop and drive projects/campaigns, include the ability to pursue and persuade clients on new planning approaches/innovations. Set viable objectives and KPIs, with recommend/develop measurement methodology against all briefs. Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.2. Client Management: Develop and build relationships with clients, be the trusted adviser on account requirements. 3. Talent Management: Work with internal specialist resources and group resources, across the markets, for campaign implementation as well as competitive reporting and analysis. Show less

  • Planning Director

    Jan 2018 - Feb 2019

  • Associate Director

    Mar 2017 - Jan 2018
• 

  MediaCom

  Apr 2019 - Mar 2020

  Business Director

  Client and account management for e-Commerce & digital initiative.1. E-com & digital planning: Strategic leadership as it pertains to innovation, data, analytics, technology, and creative to deliver client business objective and evolve the product and performance. Develop, adapt and deliver guidelines/papers/thought-pieces to drive improvement and acceleration of client-tailored media approaches. Deliver digital performance results while constantly improving. Educate and onboard local market clients and agencies for adoption and industrialization of the FAST proposition 2. Client Management: Be a partner for the client beyond media, focusing on delivering business results. Enhance MediaCom’s reputation through progressive media excellence and award nominations, speaking at conferences and contribution to PR & marketing materials. Make sure client & potential clients are aware of such contributions. Ensures the MediaCom maintains the lead role within this newly formed fast paced ecosystem3. Talent Management: Lead a large multi-disciplined horizontal team, ensuring that all pillars are performing at the optimal level and delivering best quality output. Ensure the resources have the right skills and capabilities to achieve the high standard of expectation. Motivate, mentor, and ensure his/her values are living and breathing through the entire team. Drive and cascade best practice and process for working within a Hub & Spoke model. Show less

• 

  ByteDance

  Mar 2020 - now

  Marketing Director

  Media Planning for Lark, DouYin, TikTok, TikTok For Business.1. Overall Media Strategy: Leading the media planning for Lark (China + Global market), TikTok (China CNY campaign), TikTok For Business (SEA market). Responsible for overall media strategy across touchpoint, consumer analysis, execution management and post campaign reporting. Identify the key challenge and opportunity for brand and develop an effective media plan based on the consumer, platform and market’s insight to constantly improve the return on investment for brands. Set viable objectives and KPIs, with recommend/develop measurement methodology against all plans. 2. Global Media Agency Management: Dealing with global media agency to come out with a standardize process and regular reporting timeline across all the global campaigns to ensure no hiccup happen. Organize bi-monthly sharing session from agency to understand the market landscape across the globe and learn the effective media ecosystem in other market to constantly improve the service quality from agency. Work closely with agency to come out with detail competitive analysis and explore innovation media channel for big window campaign (e.g: Christmas).3. Paid Social planning & execution: Strategic leadership as it pertains to innovation, data, analytics and technology to deliver the campaign objective. Develop and deliver guidelines/papers/thought-pieces to drive improvement and acceleration of paid social media approaches which include the process flow, capability showcase, methodology, creative guideline and so on. Built a paid social data bank across the globe to constantly improve the KPI metrics and serve as a showcase to convince new market to invest into paid social. Participate in agency pitch to identify the most suitable paid social agency for ByteDance and deliver the best rebate for ByteDance Group. Show less