Hailey Walker

Experience

• 

  University of Calgary

  Sept 2013 - Aug 2017

  Biked across Canada while conducting research for a directed study project, Cooperative Bicycle Shops and Sustainability. This project explored how cycling advocates from bike cooperatives across Canada encourage bike lane development within their local municipalities, and how these practices can contribute to sustainable community development. Led five engagement sustainability projects after redeveloping and implementing creative ideas for programs that engaged over 60 university students. Developed and implemented new strategies for measuring impact. Led the marketing and communications of the on campus, volunteer run bike shop. Responsible for website design, social media, event organizing, and volunteer recruitment and outreach.

  • Undergraduate Researcher

    Apr 2017 - Aug 2017

  • Co-op Engagement Coordinator, Office of Sustainability

    May 2016 - May 2017

  • Marketing Communications Lead at the Bike Root

    Sept 2013 - May 2016
• 

  County of St. Paul Alberta, No 19

  May 2018 - Jan 2019

  Communications Coordinator

  Set the B2C communications strategy for the County of St. Paul through the Government of Alberta's Municipal Internship Program. Led both external and internal communications campaigns and the website redesign. Built positive relationships with internal and external stakeholders, including businesses, Indigenous groups, surrounding urban and rural municipal representatives. Authored three successful grants, related to human resources, economic development, and youth crime prevention.

• 

  Municipal Climate Change Action Centre

  Jan 2019 - Aug 2021

  Outreach and Communications Coordinator

  Set the B2B communications strategy to reach municipalities about ten renewable energy, energy management, electric vehicle, and energy efficiency programs. Led the Action Centre’s rebrand and marketing for seven program launches which led to allocating over $22M in funding for 680 climate change mitigation projects across Alberta.

• 

  Alberta Ecotrust Foundation

  Aug 2021 - Apr 2022

  Communications Manager

  Set the B2B brand and marketing strategy for five environmental grants and programs. Led omnichannel marketing campaigns, email marketing, website redesign, customer research, virtual events, and content writing. Led a fundraising campaign that resulted in a 112% increase in new donors and 56% increase in donations compared to the previous year. Built relationships with media and organized media training for the entire team.

• 

  E Source

  Apr 2022 - now

  Set the strategy, created product roadmaps, and managed the implementation of three new product ideas for three B2B software and advisory products supporting utility companies with their marketing and communications to residential and business customers across Canada and the US. Helped design 12 market research surveys, set the agenda for three conferences and 10 virtual events, and contributed to 104 industry reports. Set the strategy and created product roadmaps for three B2B software and advisory products supporting utility companies with their marketing and communications to residential and business customers across Canada and the US. Helped design eight market research surveys, set the agenda for two conferences and five virtual events, and contributed to 32 industry reports.

  • Senior Product Strategist

    Aug 2023 - now

  • Product Strategist

    Apr 2022 - Aug 2023