
Rupika Diwakar

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Skills
Event managementAnalysisCampaign managementWeb analyticsTeam managementVendor managementCrmManagementTelecommunicationsAnalyticsProject managementBusiness analysisSeoDigital marketingAbout me
Rupika Diwakar. Lead Analyst, Marketing at Colt Technology Service India Private Ltd. Location: Gurgaon, Haryana, India; Industry: Internet .... Surender Goel. Manager at Michael Page International (India)...
Education

Delhi University
1998 - 2001B.Com (P) Accounts, Economics, English, Tax & Statistics
Experience

Getit Infomediary Ltd
May 2004 - Mar 2007As an Assistance Manager (Product & Content)• Portal Audit and Involving in the Quality and Data Level Improvements of the Portal.• Managing end to end Campaigns to increase traffic on the website.• Concept designing and implementation • Responsible for booking and maintaining corporate and clients’ Domain and Payment Gateway facility.• Identify project stakeholders and user classes. Document user class characteristics. Identify appropriate representatives for each user class and negotiate their responsibilities.• Preparation of Product Requirement Specifications which includes writing features, customer enhancement request, MRDs (interface to Engineering/ QA), etc. • Managing communication relating to product requirements with software development and QA groups as well as customers• Decompose high-level business and user requirements into functional requirements and quality• Lead requirements analysis and verification, ensuring that requirement statements are complete, consistent, concise, comprehensible, traceable, feasible, unambiguous, and verifiable, and that they conform to standards.• Manage requirements traceability information and track requirements status throughout the project.• Establish and implement effective requirements practices, including use and continuous improvement of a requirements process. Assist with the development of the organization’s requirements engineering policies, procedures, and tools.• Identify ways to assist product management in product planning through requirements development and analysis. Propose new product features and updates.• Liaised with Marketing/Business Development, Search Engine Marketing team, web designers and developers Show less
Assistant Manager
Jun 2004 - Mar 2007Asst Manager, Product & Content
May 2004 - Mar 2007

Colt Technology Services
Apr 2007 - Jan 2019My role involves communicating to staff across all regions with a particular focus on India teams to communicate changes and new company strategies; managing a number of internal channels namely the intranet, customer facing portal, various online applications, the monthly newsletter and internal surveys. I have also led the implementation of a new Colt-wide intranet for HR and maintaining it on WordPress for the global policies and HR updates.Accomplishments• Developed and implemented the new intranet on WordPress for staff to collaborate and share information across the business.• Launched site, Colt’s first tasked based intranet, with features to promote two-way communication and create a global community.• Established IT enhancement/support and content governance for the intranet moving forward.• Organised photo shoot of real staff people for the internal and external campaigns.• Successfully implemented re-branding project under strict time limit.• Established transparency in teams working in silos by demonstrating their day-to-day jobs and challenges in the monthly newsletter. Show less As a Lead Analyst, Marketing• Manage corporate external websites, Intranet and various online applications.• Manage projects with EU teams to launch product and services of different BUs on corporate external website.• Work on different social media channels like YouTube, Flickr, SlideShare and publish Executive blogs on corporate external website.• Responsible to get the communications published like eNewsletters, press releases, customers’ case studies, financial results, articles, events, videos, web banners and promos.• Worked on process enhancement to streamline requests through a proper channel• Follow Search Engine Optimization best practices.• Provide training to users in India and Europe to contribute content on self-service portal, Intranet.• Understand user-level enhancements and implement with technical support team• Experience of tracking traffic trends and metrics using Google Analytic.• Effective time management and prioritizing skills to cater multi-tasking and projects.• Effective vendor managementHonors and Awards:• Customer Value Award Awarded with ‘Customer Value Award’ to educate around 300 users across Colt offices on self- service portal, Intranet and streamline the process.• Innovation and Cross Functional AwardFor the implementation of ‘Discussion Forum’ on SharePoint for employees. This involved the user management, process documents and quality framework.• Star AwardsTo establish sections on Intranet for HR policies, India SSC, Services Matrix for Colt Enterprise Services, Specialist Sales, etc. Show less
Internal Communication Specialist
May 2015 - Jan 2019Lead Analyst, Marketing
Apr 2007 - May 2015

MakeMyTrip
Dec 2019 - nowHoliday expert
Licenses & Certifications

ITIL
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