Jasmin Donnellan

Jasmin Donnellan

Digital Account Manager - Client Services

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location of Jasmin DonnellanGreater Melbourne Area

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  • Timeline

  • About me

    Senior Industry Manager at Google

  • Education

    • Monash University

      2006 - 2009
      Bachelor of Commerce Management, International Studies, Marketing
  • Experience

    • Alkemi International

      Sept 2010 - Jul 2011
      Digital Account Manager - Client Services
    • Lastminute.com

      Oct 2011 - Sept 2014

      - Manage pan-European PPC strategy for hotels & lifestyle across multiple markets - mainly UK- Problem solving & generating insight from big data to drive smart investment decisions.- Lead mobile search strategy & represent group acquisition team in cross-functional meetings

      • PPC team leader

        Jun 2013 - Sept 2014
      • Senior PPC Executive

        Sept 2012 - Jun 2013
      • PPC Account Executive

        Oct 2011 - Sept 2012
    • IProspect

      Sept 2014 - Apr 2016

      - Client lead for paid search, responsible for strategic planning & managing a team of 9- Industries: retail, travel, FMCG, tech & automotive including SONOS, adidas, Diageo, Tourism Ireland & GM Global Clients: General Motors, adidas Heartbeat Sports & Kellogg's- GM EU regional lead for PPC strategy and coordination of local markets- Project lead for first centrally run dealer/retailer pilot in Europe for GM

      • Global Search Account Director

        Apr 2015 - Apr 2016
      • Search Account Manager - Global Clients

        Sept 2014 - Apr 2015
    • Reprise Australia

      May 2016 - Jan 2020

      - Head of Market for 3 offices with over 40 people across Search, Social, Analytics, Content & Strategy.- Leadership position, focused on senior Client Management & new business - Client advisor and team leader- Planning & strategy across digital channels for Tier 1 Clients across the retail, travel & finance verticals

      • Head of Melbourne, Perth & Adelaide

        Jan 2018 - Jan 2020
      • Client Advisory Director

        May 2016 - Dec 2017
    • Google

      Feb 2020 - now
      • Senior Industry Manager

        Nov 2023 - now
      • Industry Manager

        Feb 2020 - Nov 2023
  • Licenses & Certifications

  • Volunteer Experience

    • Mentor

      Issued by Kids Company on Sept 2012
      Kids CompanyAssociated with Jasmin Donnellan