Njongo Mato

Experience

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  FleishmanHillard South Africa

  Mar 2016 - Jan 2019

  Senior Account Executive

  OUTLINE: Executing day-to-day PR activities across various Absa business units and responsible for team administrative tasks.KEY RESPONSIBILITIES: Conceptualized captivating story angles and pitch them to media outlets, resulting in heightened brand recognition.Led weekly agency content brainstorms, driving strategic planning informed by top media stories and trends.Secured executive profiling and thought leadership opportunities, enhancing client brand credibility and industry influence.Maintained meticulous progress tracking and timely completion of administrative tasks to ensure operational efficiency.Presented innovative PR plans and proactive ideas to clients, fostering collaborative partnerships.Compiled comprehensive campaign reports and delivered insightful presentations to clients, showcasing campaign effectiveness.Conducted daily client check-ins, shared innovative strategies to drive success and foster strong relationships.Crafted client briefing documents and coordinated media interviews to maximize exposure.Developed robust crisis communication plans to safeguard client brand reputation during challenging situations.Established and maintained a dynamic media list to facilitate targeted outreach and relationship-building efforts.KEY ACHIEVEMENTS:Provided integral PR support for the Absa rebrand, effectively communicating the brand's evolution to stakeholders.Successfully navigated crisis communication in response to the Public Protector CIEX Report, preserving Absa's reputation and public trust.Secured prominent profiling opportunities for Absa's inaugural female Data Science Executive, amplifying her leadership within the industry.Implemented strategic initiatives that significantly increased Absa's media share of voice, bolstering brand visibility and market presence.Curated monthly events at Absa Experience Store, fostering connections among business leaders, influencers, media, and stakeholders. Show less

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  Brave Group

  Feb 2019 - Jul 2022

  New Business, PR & Marketing Manager

  OUTLINE:Responsible for leading the agency's new business process and overseeing company marketing, branding & communication objectives.KEY RESPONSIBILITIES:Spearheaded new business pitches and tender processes, ensuring seamless facilitation and deadline submission.Oversaw the management of agency credentials document and new business pitch presentations.Cultivated positive relationships with industry leaders, advertising industry bodies, journalists, and agency partners.Secured executive profiling and thought leadership opportunities to enhance brand visibility.Created and managed content for agency press office platforms and website, including press releases, opinions, and announcements.Coordinated with HR for the dissemination of internal staff communications and announcements.Compiled and present comprehensive reports on PR, marketing, and new business efforts to EXCO.Facilitated timely content updates on agency digital platforms to maintain relevance and engagement.KEY ACHIEVEMENTS:Successfully secured SA Tourism Global Advocacy Programme account.Appointed as lead agency on The Building Company account.Awarded the Electrolux digital account.Secured MTN Township Events business.Spearheaded the launch of Next Brave Conversation podcast.Executed monthly Brave Conversation influencer & business leader talks for staff at Brave Group office. Show less

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  M-sports Marketing and Communications

  Aug 2022 - Dec 2023

  Senior Account Manager

  Metropolitan Account Lead & Project Manager for SASKO, Tanqueray, Smirnoff & Gordon's Dry Gin.Key Responsibilities:Cultivated strong client relationships by delivering exceptional day-to-day management and providing strategic guidance on business opportunities.Managed campaign budgets effectively, advocating for adjustments to maximize client ROI.Produced high-quality written content, ensuring meticulous quality checks prior to client submission.Led end-to-end PR campaigns, from conceptualization to execution.Analyzed campaign performance data, crafted comprehensive reports, and delivered insightful presentations to clients.Evaluated account performance and upheld quality standards, offering constructive feedback to the team for continuous improvement.Developed content briefs aligned with client strategies and established weekly targets for the media relations team.Facilitated client media engagements at various events.Key Achievements:Stabilized Metropolitan account, ensuring seamless day-to-day operations and consistently delivering high-quality work.Orchestrated successful PR campaigns for Gordon's Dry Gin summer flavors in 2022 and the "SASKO Cares" rebrand in 2022.Planned and executed impactful events including the Smirnoff "Shaya Ingoma" DJ Competition in Durban 2022, SASKO Siyasizana "Play Better" event in Soweto 2023, and Metropolitan "We Start 2023 Stronger" & Collective Shapers events in 2022/2023. Show less

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  BCW Africa

  May 2024 - now

  Senior Consultant
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  Vuma Reputation Management

  Jun 2024 - now

  Senior Content Strategist