Experience

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  Three weeks

  Jan 2002 - Jan 2003

  Book festival reviewer

  Reviewing talks at the Edinburgh Book Festival.

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  Mercy corps

  Jan 2004 - Jan 2004

  Assistant fundraiser

  Assisting with fundraising efforts at Mercy Corps, specifically looking at corporate fundraising.

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  Classic representation

  Jan 2005 - Jan 2008

  Account manager

  I handled various client accounts of boutique lodges in Southern Africa, and managed their UK and Europe marketing activities.

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  The safari collection

  Oct 2008 - Mar 2010

  Managing director

  I co-founded The Safari Collection as a marketing and reservations company handling the accounts of three exceptional properties in Kenya.

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  The safari and conservation company

  May 2010 - May 2012

  Head of marketing

  The Safari & Conservation Company handles the marketing and reservations for eight unique camps and lodges in Kenya, as well as two air charter companies. We specialize in providing exceptional safaris with highly personalized service. All our camps are family owned and managed, as are the two air charter companies, and the focus is on having fun!

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  Marketing mojo ltd

  Jun 2012 - Jan 2021

  Managing director

  I founded Marketing Mojo to provide boutique digital marketing solutions to companies who are looking to improve their online reputation management, seek better ways to engage with customers and build loyalties, and those who want to see better ROI from their online investments.Current Clients include:RMA Motors (Kenya) Ltd - The Official Land Rover Jaguar dealership. The Junction Mall, NairobiOneFortyEightPast Clients include:Patrick MavrosSirikoi LodgeGloba.liMa CuisineRift Lakes Conservancy AssociationUrban Eatery, NairobiECO Ltd, NairobiThe Kitchen Co., NairobiAfrican Speakers + Artists, NairobiYour Trainer Show less

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  Greenspoon kenya

  Jan 2016 - Nov 2024

  Grown the business from start-up to medium size, with annual revenue of Kshs 450 mn + (2023). I get to show up at work every day and do things that I care passionately about! I care deeply about the products we stock, the suppliers we work with, the customers we serve, the team we employ, and the impact we have on the planet. All these elements of Greenspoon fall under my remit. We wouldn't have a business if we weren't ninja storytellers. We love to educate and inform around the importance of transparency in food, buying local, supporting artisans, and individuals doing their bit to mitigate climate change and leave the planet in better shape for the next generation. To understand how best to do this, and how best to serve our customers, I work hard on strategies to get closer to our community and closer to our suppliers. I work with an amazing team, from our packers to our drivers, customer service, marketing and growth, finance, operations, logistics and procurement teams, and in this position I engage with every department of our business. One of our ongoing mantras is to keep trying to do the right thing: this means constant growth for all of us. We foster an approach that is always open to ideas, change, and doing what is necessary to be a business that puts people and planet before profit. That said, we are a for-profit enterprise, and I strongly believe that being a business for good does not mean compromising on profitability. Achieved B Corp Certification in November 2022. Greenspoon is proving that businesses guided by sound and impactful principles will be successful. Show less

  • Founder & CMO

    Jul 2021 - Nov 2024

  • Founder & MD

    Jan 2016 - Nov 2024
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  The pangolin project

  Feb 2020 - Feb 2023

  Member of the board of advisors

  I sit on the Board of Advisors to The Pangolin Project in Kenya. The project is an independent non-profit conservation organisation based in Kenya, dedicated towards pangolin conservation, research and protection in the region.The Pangolin Project works to identify and conserve important pangolin populations, using science to inform their decisions. They partner with the public sector, private organisations and communities, believing that collaboration is the best way to achieve conservation success.Africa’s pangolins are declining at an alarming rate in the wild and they need help. Check out the website for more information: https://www.thepangolinproject.org/. Show less

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  Sustainable kenya

  Dec 2023 - now

  Member of the board of advisors

  Advising the start up of the platform Sustainable Kenya on consumer requirements and preferences around sustainable brands.

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  Pembroke house school, kenya

  Jan 2024 - now

  Council member

  On the School Council at Pembroke House School.