Laura Leguizamón

Laura leguizamón

bookmark on deepenrich
location of Laura LeguizamónBogota, D.C., Capital District, Colombia
Followers of Laura Leguizamón571 followers
  • Timeline

  • About me

    Manager at GroupM

  • Education

    • Pontificia universidad javeriana

      2015 - 2020
      Comunicadora social publicidad y producción audiovisual
  • Experience

    • Agencia morel

      Jun 2020 - May 2021

      - Design marketing strategies by creating innovative content for brand promotion.- Develop and oversee digital campaigns across different platforms.- Craft original content that emphasizes brand identity, unique features, and differentiators.- Engage with clients to understand their goals and vision for the brand.- Lead and mentor the team, fostering a positive, solution-focused mindset.

      • Account Executive

        Dec 2020 - May 2021
      • Intern

        Jun 2020 - Dec 2020
    • Publicis groupe

      May 2021 - Apr 2024

      - Drive digital strategies across various business units, identifying the most effective approaches to foster business growth.- Provide leadership to different teams, aligning efforts with client needs by analyzing seasonal trends and market behaviors.- Continuously analyze data to implement optimizations that adhere to best practices, driving business performance and results. - Support my team solving questions and challenges related to campaign execution and optimization, empowering their knowledge and experience to reach team and individual objectives.- Collaborate closely with agencies and clients to deliver optimal results while maintaining strong and positive relationships.- Supervise operations by analyzing data, deriving actionable insights, and recommending adjustments to ensure strong performance. - Implement and manage LATAM campaigns across SEM, Social and Programmatic.- Conduct daily campaign monitoring, adjusting pacing to achieve and exceed client KPIs through optimizations.- Communicate with clients to understand their needs and identify the best solutions to support their goals.

      • Digital Country Lead

        Jan 2023 - Apr 2024
      • Social Media Coordinator

        Mar 2022 - Jan 2023
      • Campaign Manager

        May 2021 - Jan 2023
    • Groupm

      Apr 2024 - now
      Manager

      - Lead my team ensuring the proper execution of tasks and process optimization, focused on effectively resolving questions and challenges.- Establish and oversee task execution, conducting quality reviews to ensure determined standards and objectives.- Develop and coordinate strategic roadmaps, aligning the team's efforts with the goals in a positive and resilient work environment.

  • Licenses & Certifications