Laura Leguizamón

Experience

• 

  Agencia Morel

  Jun 2020 - May 2021

  - Design marketing strategies by creating innovative content for brand promotion.- Develop and oversee digital campaigns across different platforms.- Craft original content that emphasizes brand identity, unique features, and differentiators.- Engage with clients to understand their goals and vision for the brand.- Lead and mentor the team, fostering a positive, solution-focused mindset.

  • Account Executive

    Dec 2020 - May 2021

  • Intern

    Jun 2020 - Dec 2020
• 

  Publicis Groupe

  May 2021 - Apr 2024

  - Drive digital strategies across various business units, identifying the most effective approaches to foster business growth.- Provide leadership to different teams, aligning efforts with client needs by analyzing seasonal trends and market behaviors.- Continuously analyze data to implement optimizations that adhere to best practices, driving business performance and results. - Support my team solving questions and challenges related to campaign execution and optimization, empowering their knowledge and experience to reach team and individual objectives.- Collaborate closely with agencies and clients to deliver optimal results while maintaining strong and positive relationships.- Supervise operations by analyzing data, deriving actionable insights, and recommending adjustments to ensure strong performance. - Implement and manage LATAM campaigns across SEM, Social and Programmatic.- Conduct daily campaign monitoring, adjusting pacing to achieve and exceed client KPIs through optimizations.- Communicate with clients to understand their needs and identify the best solutions to support their goals.

  • Digital Country Lead

    Jan 2023 - Apr 2024

  • Social Media Coordinator

    Mar 2022 - Jan 2023

  • Campaign Manager

    May 2021 - Jan 2023
• 

  GroupM

  Apr 2024 - now

  Manager

  - Lead my team ensuring the proper execution of tasks and process optimization, focused on effectively resolving questions and challenges.- Establish and oversee task execution, conducting quality reviews to ensure determined standards and objectives.- Develop and coordinate strategic roadmaps, aligning the team's efforts with the goals in a positive and resilient work environment.