Experience

• 

  Carbon digital inc.

  Jan 2013 - Dec 2016

  - Deliver superior client service and business insights for all digital marketing projects from websites, apps, and social media campaigns- Lead the whole client servicing team to drive business growth and ensure all digital product requirements are met.- Present UX and technical solutions to multi-national agencies and their clients - Plan and manage digital strategies for clients and work towards defined goals- Present social media and digital marketing strategies- Analyze the effectiveness of digital campaigns

  • Digital Account Manager

    Jun 2015 - Dec 2016

  • Digital Account Executive

    Jan 2013 - Jun 2015
• 

  Dentsu

  Jan 2017 - Aug 2022

  💠 Key playmaker in the agency managing a team of UX designers, UX Copywriters, Software Engineers, Business Analysts, Quality Assurance, and product managers.💠 Responsible for ensuring product design and software achieve business objectives, addresses user pain points and follows technical requirements.💠 Ensures digital products meet best practices in User Experience, SEO, data management, and security.💠 Leads all digital production activities of the agency from scoping, project kick-off, UX research, design validation, application programming, and deployment.💠 Conducts stakeholder alignments to ensure product expectations and project constraints are discussed and cleared from legal, security, marketing, and to the main product owner.💠 Responsible in evaluating the list of product features to identify MVP feature list and release plans.💠 Sets the product roadmap and timetable of software projects💠 Defines KPIs and align the metrics and events that needs to be tracked.💠 Runs design thinking workshops with the product team through empathy mapping, how might we statements, persona development, and user flow development.💠 Documents system requirements by writing user stories, defining feature buckets and its level of priority.💠 Runs sprint and retrospective meetings with the product team to discuss product roadblocks, backlogs, and release status.Business Responsibilities💠 Performs revenue projection and ensures monthly targets are met 💠 Tracks operational expenses of the team from third-party subscriptions 💠 Identifies and sources potential technology and design partners of the agencyPeople Management Responsibilities 💠 Onboards new team members about company culture, ways of working and processes💠 Plans trainings and sets bi-weekly and monthly trainings for the team💠 Conducts one on one meetings with product managers and team members Show less - Key playmaker in the agency leading the Design Thinking practice with the support of the agency's UX specialists and Creative Technologists- Lead and close UX and Development pitch requirements of the agency following Dentsu DigitX Digital Transformation Framework- Scope business and user requirements, identify and present Creative Technology solutions to clients for chatbots, consumer-facing websites, and CRM- Lead and manage UX Researchers, UX Designers, Writers, and Developers to go through the whole digital product development process- Perform business process modeling, user experience modeling, and basic technical architecture flow- Define product MVP and roadmap based on user research and analytics Show less - Formulated strategies by understanding user behavior and available data analytics to define the digital product roadmap- Worked closely with the client servicing team, creatives, technical and media buying team to design the project's user journey, technical solutions, and KPIs.- Managed digital products from scoping, production, quality assurance, launching, and maintenance of solutions- Defined data points/requirements for analytics implementation and monitoring- Propose and ideate with the team for business transformation solutions for clients- Managed and produced the digital assets of Dentsu's clients from creative conception, production, and launch. Show less

  • Business Design Director

    Jul 2021 - Aug 2022

  • Business Design Lead

    Jan 2020 - Jul 2021

  • Digital Advertising Producer

    Jan 2017 - Jan 2020
• 

  500 designs

  Sept 2022 - now

  • Operations Manager

    May 2023 - now

  • Product Manager

    Sept 2022 - Jan 2024